Assess the supplier risks
Marketers should assess the risks before dealing with a supplier. If a company has a complex supply chain, it is of utmost importance. Marketers should ask suppliers about the experiences of their previous works, years of operation, areas of expertise, etc. In this way, organizations can get a fair idea about the supplier’s services. With the help of sourcing consultants, marketers can get in touch with the suppliers suited to their needs.
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