Benchmark March 2024

Page 8

TECHNOLOGY

HID Empowering Access in Europe HID has a strong presence in businesses, schools, and government buildings where people seek convenient solutions for safeguarding physical and digital environments. The company’s array of products and services facilitates seamless access control solutions.

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ID enables individuals to navigate, interact, and work with assurance by fostering safer, more efficient, and sustainable settings. Their diverse suite of identification and physical access control

solutions, from mobile IDs to bamboo and smart cards and readers, empowers users to regulate, gauge, and enhance trust in a location and its occupants. We talk to Spenser Marshall, director of physical access control Europe, to learn more about the company’s EU operations and what’s on the horizon. Spenser has been at HID for 17 years. He started as regional manager, then looked after the northern region. Today, he is head of Europe, managing large accounts, sales teams, and regional pre-sales support. HID supports the SME and larger Enterprise customers across Europe. Although the needs for access control are similar, different countries have specific requirements and regulations that must be adhered to. BM: What is HID’s focus today? SM: Over the past couple of years, every industry has probably gone through an element of change due to the COVID-19 pandemic. Once we came out of the pandemic, we started to see some changes in how people worked. Helping intelligent buildings to become smarter is an area of growth for HID. Through

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