The price is simply an agreed price between suppliers and demanders where both are willing to exchange. Market research Before deciding to grow tomatoes to sell fresh or processed, it is important to find out whether there is a market for your product. This is called market research.
A typical marketing research process is as follows: Step 1: Recognise that you need information Step 2: Define clearly the objectives of your research Step 3: Find out what methods can be used to gather the information Step 4: Understand the best methods for gathering information Step 5: Gather the information Step 6: Understand the information Step 7: Gain knowledge and learn from it Step 8: Make decisions based on new knowledge
8.2
Financing
Any business activity needs money. This is necessary to be able to pay for items such as farm tools, fertilisers, seeds, etc. However farmers sometimes have difficulty finding the money they need to pay for all the expenses. This is because farmers have to pay for raw materials at the start, and then wait quite some time to able to sell the tomato crop. Money made from sales of the previous tomato harvest season can be of great help. It is important to save part of the money earned, so it can used to buy the inputs required for the next production cycle. Money can also be borrowed and from many sources. However, like all other products money also has its costs. The cost of borrowing is called the interest rate. This is the cost that the farmer has to pay for using money to finance production and marketing. It is important to work out how much money has to be paid back and when. It is also important to consider how the payback period will affect the money in your pocket. This is called the liquidity of the business.
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Cultivation of tomato
