LIVE EVENTs VIDEO MAPPING By Chanelle Ellaya
Photo by Rebecca Hearfield of r.m. Photography
Pushing the innovation envelope
TechRig Technical Solutions Agency has broken innovation boundaries this year by bringing in and showcasing projection technology that will change SA’s branding, eventing and technical landscape for good. The View Boutique Hotel, Auckland Park
The arrival of the biggest, boldest and brightest projectors available in sub-Saharan Africa is something to be celebrated, and celebrate we did! The launch event was held at the View Boutique Hotel, in Auckland Park, Johannesburg on 8 October. The ‘who’s who’ of the industry came out in their best to witness history unfold first hand. Imagine seeing a hotel come to life, changing its dimensions, bursting with imagery, transporting you into a magical realm. I heard the word ’mind-blowing’ used most frequently by guests in the moments that followed the experience, all this thanks to the ever evolving capabilities of projection technology.
Break-through innovation Most of us don’t spend our days imagining that a projector could not only change the face of our brand, company or product, little less propel it to the next level. But thanks to developments in size, power and mobility, projection has been given a new lease of life. Projection is moving out of the norm and into a realm of creative genius. It’s all due to a new era for projection technology, a long way from its humble beginnings of flickering images that stunned the first Parisian audience in the late 19th Century. We are fortunate to have very lively newcomers to the industry the first of their kind in the country, these are the world’s brightest projectors developed for the rental and staging industry; the Barco HDQ-2K40 showcases a jaw-dropping 40 000 lumens ensuring unmatched brightness and extremely vivid colours and the HDF-W26 with a 26 000 lumen output displays superior images even in venues with lots of ambient light. TechRig is proud to be at the forefront of the projector revolution: “Part of the industry demand is coming up with alternative solutions to
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standard visual communication and marketing tools. We constantly try to find innovative solutions for our blue chip clients,” notes TechRig CEO Michael Collyer. “In today’s communication space, online and television are highly informative and interactive, they are also very much the done thing, the norm, and are tremendously overpopulated. So the question top of mind for us, what technology and solutions are available to set a brand apart?” “The South African technical industry is amazing, thanks to the innovative, creative, hardworking people that have a ‘can-do’ attitude. The reality is that we don’t have the same range of equipment in SA as in Europe for instance, yet local technicians continue to amaze, despite being challenged to create miracles with gear that often isn’t quite the right fit. Buying in the HDF-W26 and HDQ-2K40 projectors have filled a gap for us and more importantly, in the market, as a result we’ve had phenomenal feedback from the industry and are looking forward to seeing what will be produced using optimal equipment in the right applications,” says Collyer.
Technical support Prosound’s capacity to provide permanent, qualified and local support allowed TechRig to purchase the projectors with peace of mind. These projectors are not only set to reshape the visual display solution industry but will transform brand visibility as we know it. “The emphasis on visual displays is becoming bigger and bigger all the time so this expansion by TechRig clearly sets them apart from the rest,” says Donovan Calvert, Prosound. “We’re proud to be the chosen support agents for TechRig, our experience with AV and the Barco product is definitely a plus.” “We are thrilled to launch this technology into Africa. It’s the most