Private Suite Magazine Issue 14

Page 48

written by deliriously...daniel & S h e e p designed by Crystal Eternal

neopets... Does that word take you back? Does it flood your mind with memories of pound surfing for a cool new pet, or perhaps a time when you were desperately learning CSS and HTML in an effort to beautify your pet pages? Or maybe it just reminds you of how you resorted to skills like restocking shops, entering and winning competitions, or just investing in the stock market to reach a financial goal? It was 1997 when Neopets (then stylized NeoPets) exploded onto the scene. For kids who couldn’t have a pet at home, it was a creative and empowering way to have a cool critter of their own. It wasn’t just a pet site, though; Neopets was its own entire universe. It had diverse, unique lands; its own history; guides on how to pronounce names of prominent characters; and even its own economy, which helped it to become one of the stickiest websites in the early 2000s.

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“Stickiness“ refers to the amount of time a user stays on a website, engaging with it or with other users who also utilize it.


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