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Travel trends on the horizon for 2023 suggest there is no normal when it comes to travel planning. Instead, individual interests are driving decisions about where to go and what to do.

In the U.S., more than two-thirds (68%) of travelers considered visiting a destination after seeing it in a show or movie on a streaming platform, and a whopping 61% went ahead and booked a trip. Top set-jetter destinations include New Zealand, with its landscapes featured in one of this year’s most epic series, followed by the United Kingdom, Paris, New York and the beach resorts of Hawaii.

Culture Capitals

National parks and rural retreats had big moments the past couple of years. Now, cities are seeing a comeback. Based on traveler demand, most of the destinations seeing the largest increases are culture-rich cities where art and culture festivities are back in full swing. Examples include the Edinburgh Fringe Festival in Scotland, WorldPride in Sydney and the cherry blossoms in Tokyo. Culture capitals that are calling loudest include:

• Edinburgh, Scotland

• Lisbon, Portugal

• Tokyo

• Dublin

• New York

• Sydney

• Dubai, United Arab Emirates

• Montreal

• Munich

• Bangkok

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