LoveBeauty Skin Clinic

HEALING OVER CONCEALING

LoveBeauty Skin Clinic

At LoveBeauty Skin Clinic, located in the Perth suburb of Shelley, Rachel Diaz and her team believe in pure skin health, focusing on a holistic approach to clinical treatments. From the feminine Shabby Chic interior style to the wafting scents of salted caramel and sweet cinnamon, LoveBeauty is a small family run business providing a personal, one on one approach to assist clients in achieving their desired outcome.

What sets Rachel and her team apart from others in the industry is their genuine concern for the overall client experience, and treatment results.

“We pride ourselves on being authentic and dedicate our time to provide each individual the appropriate knowledge to suit their specific concerns and needs. Through thorough research and education, I have chosen to stock only the highest grade, cruelty free, Australian made and sourced product, which I have handpicked from many years of experience in the industry.” Says Rachel.

HOW DID YOU FIRST COME TO BEAUTY THERAPY?

Performing beauty therapies has been a love affair of mine since I can remember! It all started with formulating my own home made avocado facial masks and after involving myself in all aspects of the industry for many years I found my niche in skin health. It’s the work I am supposed to be doing, my calling you could say! I’ve now been in this industry coming up to 14 years and I’m still completely immersed in the scene. Even on holidays when my mind is finally clear I come up with my next creative ideas to implement in the business instead of relishing in my time off. There’s no break and I absolutely love it, you could say I even live for it!

HOW DID YOU COME TO OWN YOUR SALON? HOW DID IT ALL START?

I’ve always had that entrepreneurial drive! I had many years of experience working in diverse salons & day spas then venturing into skinbased roles. Over this time, I developed a long list of request clients that trusted in my treatment process and recommendations, my regulars have become dear friends to me, and I value the relationships we have built. 3 years ago, I decided I was ready to open my own business. LoveBeauty started as home based for a year in which I hired my first staff member, we quickly outgrew my home premises and expanded into our first commercial space which became the LoveBeauty skin clinic. By then we were known

for being a predominantly skin focused business. Fast forward two years and we are now a strong team of 8 passionate skin health therapists and our clinic is thriving. We have completely maximised the potential of our current space & are looking forward to the move into our “much larger” new clinic in January with 7 treatment rooms! The thought of how fast we have grown blows me away, I am incredibly grateful that so many people trust in and love the business we have built from a dream.

HOW DID YOU GO ABOUT GROWING YOUR TEAM?

When I had the realisation that I needed to let go of the reigns because I can’t do everything as a one woman show! I invested my time into finding the “right” therapists I call “allrounders” that aligned with our LoveBeauty culture, equip with the skills and most importantly the personality that was a perfect fit. I’ve always waited for the right timing to hire when the demand is there. I take opportunities as they present themselves to grow our business. We have evolved so much over the past few years and want our space to reflect this and most importantly have the room available to consult with more clients as we hope to be able to help all of the people that reach out to us.

CAN YOU TELL US ABOUT SOME OF THE SERVICES YOU PROVIDE AND WHAT SETS YOU APART FROM OTHER CLINICS?

The LoveBeauty motto is “healing over concealing”. Our clinic specialises in the holistic methods of treating the skin, we no longer just look at the common problematic conditions as skin deep. Our team have a biological understanding that the whole health of each individual contributes to what we are visibly seeing on the surface. Our therapists go through thorough consultations to assess all skin conditions and educate on the impact lifestyle related factors may have on inflammation, gut health and hormones in relation to the skin. Where necessary we always refer on to our in-house naturopath, working together synergistically as a duo from the inside out!

ANY NOTABLE ACHIEVEMENTS OR AWARDS YOU’VE WON ALONG THE WAY?

As to date we have been finalists in the categories of both therapist of the year and salon of the year for 2018 & 2019 in the ABIA awards which was an incredible experience! This year we were featured on the Beaute Industrie podcast with the lovely Tamara and I was a guest speaker at the Beaute Brunch with our Perth industry community. I have also been invited on several other podcast platforms to share our business story. We recently received the Diamond award with our partnering brand O Cosmedics and we are the second business in Australia to have reached Sapphire this past month which was an incredible accomplishment for our team as a two room clinic. It’s been so rewarding to see all of our hard work pay off!

WHICH ASPECTS OF YOUR WORK DO YOU LOVE MOST?

Educating our clients on the ins and outs of skin health and guiding them to achieve sustainable results. I love that our services are about so much more than just a facial, we combine the relaxation component so during your session with us you are also grounding before getting back to the real world. Our clients hang out for their appointments so they can have that time, it’s become a necessity! I also love working beside our LB team, they amaze me when I see the care and knowledge they give to our clients, always going above and beyond! It makes me so proud when I receive the positive feedback from our client’s experiences!

TELL US ABOUT YOUR TEAM?

We have a beautiful team; they are always surprising me with how much love they put into their jobs down to every detail. We have several therapists that hold both their beauty and dermal diplomas, we also have another who is currently studying natural health & combines this knowledge into her treatments. Our staff are always wanting to learn more, and they strive to be the absolute best therapists they can be, I’m am pleased to have such a strong team of admirable therapists!

YOU HAVE 2 BEAUTIFUL BABIES AS WELL. WHAT’S YOUR SECRETS GROWING A THRIVING BUSINESS AND RAISING 2 BABIES WITH EVERYTHING ELSE THAT’S GONE ONE?

My son is 13 going on 14 so he is doing his own teenage thing atm, my daughter is 3 and I try to spend as much time with her as possible. I have found it’s about learning what works best for you and putting equal energy into both! My husband and I manage the business together full time, so he is a great support system. Hiring a clinic coordinator has also been so time freeing allowing me to finally be able to step away, I wish I did this sooner.

WHO INSPIRES YOU MOST AND WHY?

I find inspiration in people who are real, I am personally motivated by hearing of individuals overcoming their struggles to find greatness while staying true to themselves. These stories show with the right mindset anything is possible and continues to give the hope we need. I am also inspired by women that are completely comfortable in their own skin, imperfections and all! This is something I hope to be an advocate for especially when it comes to my daughter and to encourage self-love through our clinic practices.

HOW HAVE YOU AND YOUR TEAM PULLED THROUGH THE PANDEMIC THIS YEAR?

It’s been a very emotional and trying year for everyone. During the lock down we stayed in contact with our team the whole time with skype meetings and redirecting to online training. We created an online skin store and were extremely lucky to have the amazing support from our clients, they really kept us going and it was so heartwarming to see how much they continued to have a need for us during that time.

HOW ARE YOU FEELING COMING INTO CHRISTMAS AND THE NEW YEAR AHEAD?

Christmas always excites me; we’ve got the Mariah Carey tunes and clinic tree ready to go! Our appointments are fully booked from now until Christmas and we have the opening of the new clinic after the holidays to look forward to, not to mention the Christmas break!

AND WHAT’S NEXT FOR LOVE BEAUTY IN 2021?

There is so much instore for LoveBeauty! Moving into our new space, welcoming new therapists and phasing out some traditional beauty treatments to focus on what we love most and do best. We are bringing on new brands and introducing a new mindfulness, meditation facial as part of our wellness package. These are just our plans for the first week so it’s going to be a big year!