Board of Directors Officers Robert B. Hall, CPCU, CLU, ChFC, ARM, ARM-P Chair of the Board West Chester, Pa. Norman Basso, CPCU Vice Chair of the Board York, Pa.
Robert B. Hall, CPCU, CLU, ChFC, ARM, ARM-P
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David Rosenkilde, CIC Immediate Past Chair of the Board Reisterstown, Md.
Members Joyce M. Bailey, CIC, CRM, CPIW Newark, Del. Henry “Butch” Bradley, Jr. Forest Hill, Md. Timothy P. Burris Thompsontown, Pa. N. Lee Dotson, CIC, AAI Wilmington, Del. John L. Frankenfield Telford, Pa. G. Greg Gunn, CIC Lemoyne, Pa. Diana M. Hornung Hanby, ACSR Wilmington, Del. Jocelyn R. Howard-Sinopoli, CIC, CISR Butler, Pa. Robert S. Klinger, LUTCF, CPIA Germantown, Md. Michael F. McGroarty Sr. Pittsburgh, Pa. Ann Gallen Moll, CIC Reading, Pa. Scott C. Rogers, CPIA* York, Pa. David B. Wasson Sr., CIC State College, Pa. * IIABA National Director
Brand new As the new chair of IA&B Service Group, I am fortunate to come into this position at a time of great interest in new opportunities for our organizations and their members. The leadership team has listened to member concerns and responded with an agenda that will strengthen our associations and position member agencies to succeed in a competitive marketplace. High on the agenda is helping our members to market their agencies by giving them tools and strategic knowledge to brand themselves as the preferred choice for purchasing insurance. This will be particularly challenging in a market where coverage (at least for personal lines) has become somewhat commoditized. And, as you’ll read in this issue, the first step in effective branding is objective introspection that will help determine whether the agency is ready to make a brand promise it can keep. I’m embracing my new leadership role as an opportunity to shape the way we help members tackle the many challenges we face. I am particularly confident that — with member buyin — IA&B can help to enhance the brand of independent agents and provide tools and knowledge that will assist us in positioning ourselves as knowledgeable and trusted advocates for the individuals, families and businesses we serve. Now let’s get started! Bob
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