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PRIMARY AGENT MAGAZINE Social networking 101 While Twitter or Facebook or any other specific platform may not stand the test of time, social networking, as a concept, will. Like it or not, Web-based connections and the explosion of consumer-generated media are here to stay…. Here’s how to make it work for you.
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Page 12 Member profile: Connie Phillips Insurance At Connie Phillips Insurance in Frederick, Md., online marketing is about the whole picture: a revised website, e-newsletter, social networking presence, Google paid advertisements and process for rounding out accounts and picking up referrals
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Member profile: Lacher & Associates Insurance Agency For Mark Lacher, a partner with Lacher & Associates Insurance Agency, social networking is about establishing brand awareness, being seen as a thought leader and staying relevant in the marketplace.
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In every issue Mission Statement Primary Agent delivers ideas to help Insurance Agents & Brokers’ members negotiate their unique position as guardians of trust between insurance consumers and companies while facing the challenges of maintaining a small business. Primary Agent also supports IA&B’s mission to preserve and advocate the American Agency System.
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Chair of the Board’s Message Member FAQ State News Preventing Errors & Omissions Coverage Corner
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Glance at Events IA&B Partners Advertisers Index Classified Ads Last & Least
Subscriptions: Non-member price: $2.25 per copy or $15 per year. All communications for publications, including news, features, advertising copy, cuts, etc., must reach the editor by 1st of month two months prior to publication. Advertising rates furnished upon request. Address inquiries to: Primary Agent Editor PO Box 2023 Mechanicsburg, PA 17055-0763 Phone (800) 998-9644 or (717) 795-9100 Fax (717) 795-8347 Periodical postage paid at Mechanicsburg, Pa. and additional entry post office. Postmaster: Send address changes to above address. Primary Agent (ISSN 1543-3110), Permit # 638-620, Issue # 2011-2) is published monthly by IA&B Service Group Inc., a subsidiary of IA&B.
Copyright 2011. All rights reserved. No material may be reproduced in whole or in part without written consent of the publisher. The information in this publication is general in nature and is not intended to serve as legal, accounting, financial, insurance, investment advisory or other professional advice as to any reader’s particular situation. Users are encouraged to consult with competent legal, financial, insurance, investment advisory and or other professional advisors concerning specific matters before making any decisions and we disclaim any responsibility for any decisions or actions by readers. Statements of fact and opinion in Primary Agent are the responsibility of the authors alone and do not imply an opinion on the part of the officers or the members of the IA&B. Participation in IA&B events, activities and/or publications is available on a non-discriminatory basis and does not reflect IA&B endorsement of the products and/or services.