Test Front/B
Back Cover 1
REBRANDING
Project Book
FLAMINGO GARDENS
Test Front/Ba
Flamingo Gardens 3750 S Flamingo Road ~ Davie, Florida 33330
ack Cover 2
FLAMINGO GARDENS
REBRANDING
Project Book
Inside Cove
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FLAMINGO GARDENS STYLE GUIDE
TABLE OF CONTENTS Research
Style Guide
1.1 Research Paper .......................... 5 1.2 Communications Audit ............ 9 1.3 Creative Brief ............................. 11 1.4 Demographics ............................ 13
3.1 Color Palette .............................. 31 3.2 Voice & Tone ................................ 33 3.3 Fonts ............................................. 35 3.4 Approved Imagery ..................... 37 3.5 Logo Versions ............................. 47
Creative Development
Final Designs
2.1 Competitive Survey .................. 17 2.2 Design Research ........................ 19 2.3 Moodboards ............................... 25 2.4 Logo Development ................... 27
4.1 Stationary Packet ....................... 51 4.2 Digital Media ............................... 53 4.3 Packaging ..................................... 55 4.4 Promotional Items .................... 57 4.5 Advertising .................................. 59
Inside Cove
FLAMINGO GARDENS
co w lo gic a re a l n ess
entaly m n ilit ro onsib p
Wildlife bilit Reha ation
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A
E Re nvi s
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TABLE OF CONTENTS
RESEARCH 1.1 Research Paper 1.2 Communications Audit 1.3 Creative Brief 1.4 Demographics
STYLE GUIDE 5 9 11 13
3.1 Color Palette 3.2 Voice & Tone 3.3 Fonts 3.4 Approved Imagery 3.5 Logo Versions
CREATIVE DEVELOPMENT
FINAL DESIGNS
2.1 Competitive Survey 2.2 Design Research 2.3 Moodboards 2.4 Logo Development
4.1 Stationary Packet 4.2 Digital Media 4.3 Packaging 4.4 Promotional Items 4.5 Advertising
17 19 25 27
31 33 35 37 39
51 53 55 57 59
Test Divide
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3.0 COLOR PALETTE VOICE & TONE FONTS APPROVED IMAGERY LOGO VERSIONS
Style Guide 31 33 35 37 39
CLEAR SPACING LOGO USAGE BACKGROUNDS MEDIUM-SPECIFIC STANDARDS
41 43 45 47
Test Divide
er Cover 2
3.0 Style Guide COLOR PALETTE VOICE & TONE FONTS APPROVED IMAGERY LOGO VERSIONS
31 33 35 37 39
CLEAR SPACING LOGO USAGE BACKGROUNDS MEDIUM-SPECIFIC STANDARDS
41 43 45 47