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Corporate Case Studies
Trevor collaborates year-round with our partners on external marketing campaigns, employee education and volunteerism, and programmatic support. We’ve seen amazing success in helping our corporate partners increase their brand value, engage their employees, and further Diversity & Inclusion goals — all while helping Trevor save more young LGBTQ lives.
Our award-winning partnerships are leading the way in building innovative, engaging, and meaningful campaigns. In 2021, The Trevor Project and Google received the Best of the Best Halo Award for our partnership leveraging AI for Social Impact work. This campaign also received the Gold Halo Award for the Best Employee Engagement Initiative. Trevor was also recognized alongside Harry’s for the Shave with Pride campaign, which received the Gold Halo Award for Best Inclusion Initiative.
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Trevor’s partnerships intentionally align our partners’ business goals with advancing our mission. A few highlights from this year:
• Our multi-year partnership with PwC engaged their consultants in pro bono work that has transformed our crisis counselor experience by enhancing our artificial intelligence and machine learning technology, building out a self-paced training program for our volunteers, and developing a more efficient volunteer management system.
• We raised over $690K with YouTube through an exclusive Pride event, giving challenge, and YouTube gaming competition that brought fans and Creators together around our mission.
• With Macy’s, we partnered on our largest Pride campaign yet, involving customer round-ups, a product collection, and a PSA featuring actor and singer Ben Platt. This campaign raised over $1.7M for our life-saving work.
In addition, The Trevor Project continued to build collaborations across our corporate partners through our Corporate Member Network, a group that includes many of our largest and most strategic corporate partners. We held quarterly meetings so our members could engage in Trevor’s work and network with each other to more effectively support LGBTQ youth. The 2021 Corporate Member Network included Abercrombie & Fitch, AT&T, the Coca-Cola Foundation, EY, Google, Harry’s, Macy’s, Otsuka, Procter & Gamble, PUMA, PwC, TikTok, Twilio, Twitch, United, and Wells Fargo.
