PresenTense Program Book

Page 1



PRESENTENSE jewish life: here and now

Launch Night in Boston. PAGE 18

A Coach is a sounding board and advocate for their matched Fellow. PAGE 12

Community leaders provide fellows with counsel and serve as role models. PAGE 14

The Coordinator is the quarterback of the CEP. PAGE 4

A Fellow is a community entrepreneur ready to engage, leverage, and inspire the local community by addressing its needs. PAGE 6

Introduction We live in a world facing remarkable challenges, but within the Jewish community there is enormous potential to face and fix the world around us..The Community Entrepreneur Partnership (CEP)—the program this special issue of PresenTense Magazine addresses—is built around an idea for how we can unleash our community’s potential to solve these problems: By tapping the talents and passions of everyday professionals in our community, we can help accelerate young, entrepreneurial change agents to transform our communities and create a better future. For over five years, PresenTense has refined, rebuilt, and optimized a program harnessing the energies of local volunteers to aid local social entrepreneurs. From 2007-2010, 77 ventures were launched with the support of volunteer mentors, coaches, steering committee members, and Round Table presenters. These ventures, 64% of which are still operating today, have impacted hundreds of thousands of individuals around the world in the areas of the arts, philanthropy, the environment, education, social action, and Israel advocacy. And they are only getting started. We would like to share with you the recipe for this type of world-changing exponential engagement so that you too can be part of the entrepreneurial solution to the challenges facing our communities and the world in the 21st century. This CEP guidebook is an insiders’ view into how the entire CEP process runs and what makes it work, from the role of the Coordinator to our cluster methodology. What is a Fellow? How are Fellows selected? How does the Steering Committee guide the Fellowship process, and in doing so, engage local young professionals?

co-director Ariel Beery co-director Aharon Horowitz network animator & editor, publisher Deborah Fishman north american program director Shelby Zitelman director of training Naomi K. Weiss

All of these questions will be addressed to give you a better perspective of the PresenTense CEP experience, and more information is online at to help you become part of this movement to forward the Jewish People. Thank you for supporting Jewish social entrepreneurs building new vehicles to solve problems facing our communities and the world. Our hope is to be a vehicle to help you create the community you would like to see. We look forward to working with you, The PresenTense Team

cfo/coo Brian Meister director, online community Simi Hinden director, israel fellowships Brachie Sprung director, russia programs Michael Podberezin coordinator, jerusalem fellowship & socialstart Erez Marchini coordinator, ptschool israel & socialstart Yaron Edel israel hub & office manager Elinor Kaufman art director Jerrin Kay

CONTENTS 4 coordinators 5 steering committee 6 fellows 8 curriculum 9 seminars 11 clusters 12 venture milestones & coaching 15 round tables 16 mentors 18 launch night


CEP Program Book 2011

Noah Sudow, 2010 Global Fellow

COORDINATORS >> The Coordinator is the quarterback of the CEP. A local professional responsible for engaging the community, the Coordinator orchestrates all logistics pertaining to the program and customizes the program to fit the community’s needs.


Coordinators attend a 10-day Coordinator Training Institute in Jerusalem, Israel, to acquire and refine the skills and tools associated with program coordination as well as to review the high-level work plan and calendar for the year.


Coordinators return to their hometowns and begin to engage their communities. First step, Coordinators recruit Steering Committee Members, who are charged with developing the vision for the program. The Coordinator plans working meetings, networking events, and professional development trainings for the Steering Committee Members so they can successfully complete their work.


Coordinators work with the Steering Committee to recruit social entrepreneur Fellows and kick off the marketing for the Fellowship.


Coordinators manage the evaluation and selection process for the Fellows, including facilitating the high-paced “Speed Interviewing” rounds.


Coordinators work with the Admissions team to on-board the selected Fellows and start to make preparations for the Fellowship program logistics.


The Fellows training element of the program is underway. Coordinators start working with the Steering Committee to plan Launch Night, an opportunity for the community to view these new ventures and get involved.

In 2011, PresenTense had the privilege to work with seven Coordinators: Global Institute and Israel Program Director > Brachie Sprung, PresenTense

Boston > Abby Goldenthal Combined Jewish Philanthropies

Tel Aviv/Jaffa > Erez Marchini PresenTense

Philadelphia > Ross Berkowitz Tribe12

Jerusalem > Yaron Edel, PresenTense

Cleveland > Karen Baker Jewish Federation of Cleveland

New York City > Deborah Fishman and Shelby Zitelman, PresenTense


CEP Program Book 2011

STEERING COMMITTEE >> Starting in August, the CEP Coordinator recruits 16-24 socially-minded young adult volunteers to contribute their talents, experience, and passion for social change to determine the vision and execute the mission of the CEP. Steering Committee Members take ownership over: > Recruiting and selecting the Fellows. > Marketing and communicating the CEP, the fellows, and their ventures to the community. > Recruiting and matching coaches and mapping venture development opportunities (see p. 12). > Recruiting and matching mentors and Round Table presenters (see p. 14). > Planning and executing the final event, Launch Night (see p. 18). Each Steering Committee Member joins a team (Admissions, Networking, or Venture Development) and is equipped with a detailed work plan outlining their responsibilities.


Steering Committee Formed Networking Team

Admissions Team

Venture Dev. Team

Learn about PT process and narrative

Fellowship criteria determined

Learn about PT curriculum


Social media workshop

Application distributed

Identify mentors, Round Tables


Storyboarding seminar

Interviews and personal recruitment

Interview potential mentors, Round Tables


Fellow decision, PR Blast

Fellow decision

Coaching Workshop, session 1


Newsletter and social media blast

Coaching or Launch night


Regular marketing support

Coaching training session 2


Mar April MAY-June

Fellow program

Launch night buzz begins

Check in with Round Tables, coaching continues

Personal invitations to VIP

Coaching Workshop, session 3

“The admissions process was exciting and fun, and everyone involved seemed very motivated. It was interesting for me because it was a different stage in the process than what I am used to. Many of the Funders I represent would not invest in an organization under $1MM budget. [So when] speaking with someone with just an idea, I had to suspend things that I had been taught professionally.” Jonathan Horwitz, NYC Steering Committee Member, Philanthropic Services, JP Morgan Private Bank

“I love the model of the Steering Committee—to get involved in PresenTense and what PresenTense is trying to create. It is a great engagement opportunity for people in the community who may not have the ideas but want to help move projects along in their community and be involved in the process.” Jenny Kibrit Smith, NYC Steering Committee Member, Program Associate, Joshua Venture Group

Crunch time participation LAUNCH NIGHT CEP Program Book 2011



2010 Global Institute fellows.

Fellows and their ventures are the operating arm of the CEP. Their ventures deal with issues prioritized by the Steering Committee and local community partners, which may include: Israel advocacy, environmental sustainability, social action, Jewish education, arts and culture, and community building. Some may be Intrapreneurs, innovators working within existing organizations who are building a new initiative for the organization and seek support while doing so. Fellows are admitted by the Steering Committee based on their interest in the venture and its goals, as well as the characteristics of the team behind the venture. Steering Committee members look for the following characteristics in making their decision:

Duty: The entrepreneur has a sense of higher calling and commitment to a larger group; displays feelings of loyalty and obligation

Perseverance: The entrepreneur is a hard worker; able to deal with adversity and challenge Interpersonal Skills: The entrepreneur has a strong aptitude for working with and relating to others; good communication and personable Vision: The entrepreneur is able to think big; is inspired and inspiring; sees the long-term outcome Self-awareness: The entrepreneur knows her strengths and weaknesses and is able to share those with others

Leadership: The entrepreneur is able to communicate with others, delegate responsibilities, bring people on board, and manage teams

We also look closely at the resonance of the venture and determine whether the venture is appealing, exciting, and fills a need desired by a proven market.


CEP Program Book 2011

Ignited in 2010

MEET SOME OF OUR PAST FELLOWS MemProject > Tova Speter CJP Boston/PresenTense CEP A picture is worth a thousand words. The MEM Project builds upon that idea and engages young adults interested in exploring their Jewish identity through collaborative mural projects. Taking the class out of the classroom, participants engage in community service through art—beautifying both the neighborhood and the soul—and give a voice to an under-served population.

Bible Raps > Matt Bar & Ori Salzberg PresenTense Global Summer Institute Who says class needs to be boring? Bible Raps has reached thousands of students, campers, and educators, and is revolutionizing how Jewish texts are taught. Using the power of music, Bible Raps has developed compelling workshop techniques used in classrooms throughout the Jewish world. Bible Raps are also available on iTunes. d Ignite 7 0 0 2 in

Ignited in 2010

Eco-Tech > Didi Zilberman PresenTense Jerusalem Fellowship Didi Zilberman came to PresenTense from Machshava Tova, a nonprofit dedicated to using technology to narrow societal gaps in Israel. Seeking to expand the organization’s reach and impact, she developed a project that combines job-skill training and charity. Eco-Tech trains at-risk youth to fix broken computers —giving them a vocational education—and donates the repaired machines to families in need.


CEP Program Book 2011


CURRICULUM >> The PresenTense curriculum is inspired by human-centered design theory championed by Tim Brown of IDEO. The Fellows develop their ventures according to the following guided process, broken down into three phases:




Venture Milestones




1 2 3

January - February Fellows find inspiration by exploring their vision and strategic environment.


March - April Fellows create a working model; develop a sound social business model and test it through prototyping.


April - May Fellows gain the tools to plan and manage operations and finances and fundraising.





MODULES Over the course of these phases, Fellows, Steering Committee Members, and Mentors work together through the following modules, concluding with Launch Night at the end of May. These modules are described at greater length in the pages to come.


1 Seminars

Seminars taught by PresenTense ensure transfer of core skills and tools.

2 Clusters

Clusters bring Fellows together to workshop shared challenges.

3 Venture Milestones & Coaching

Venture Milestones push fellows to practice business elements; Coaches help them along.

4 Round Tables

Round Tables introduce fellows to lived experiences of successful entrepreneurs.

5 Mentorship

Mentors provide guidance, feedback and professional opinion.

6 Launch Night

Launch Night teaches networking skills and exposes the venture to the public.

CEP Program Book 2011


NYC Fellowship workshop.

The program kicks off each month with a Seminar, giving the fellows the tools and structure they need to move their venture to the next phase. These Seminars come in six pairs—one half focused on the business tools of the venture’s phase, the other on social media tools that help bootstrapped startups get off the ground for little to no money investment. At the core of our pedagogical model is transmedia theory, enabling us to use narrative storytelling rooted in the Jewish tradition to explain difficult concepts such as value proposition, business model development, operation planning and more.


During the Inspiration phase, the program pushes fellows to diverge from their original idea and understand their social and personal bottom-line. Visioning: Taught through the story of Moses approaching the Israelites to leave Egypt, fellows learn about how one identifies the market context, understands the bottom line, and develops a vision for a product fit for a specific target market providing for a specific value proposition. Transmedia Tools for Visioning: A vision is only powerful if shared. In today’s networked world, entrepreneurs seeking to share their vision need to have full familiarity with online tools. This workshop provides social media fundamentals. Environmental Scanning: Taught through the story of the 12 Spies sent by Moses to scout the Promised Land, fellows learn how to identify competitors, comparatives, complements and collaborative forces in their market—and learn from each. Advanced Social Media to Know and Impact Environment: Once an entrepreneur enters a market, she will have to find her way to interact with other players and stakeholders to further her cause. This workshop provides advanced tools.

CEP Program Book 2011



During the Ideation phase, the program pushes fellows to converge on a business model and prototype that model to see if their assumptions are correct.

Reflection on SocialStart

Guerilla Volunteer Management: To adequately test a venture, fellows will need to engage a growing number of individuals as volunteers, and there are a set of social media tools that will enable them to do so. This workshop provides project management and volunteer management focused tools.

By Adam Soclof, Social Start Trainer in NYC

10 10

CEP Program Book 2011

Operations and Finance: Taught through the story of the building of the Mishkan —or Ark of the Covenant—fellows learn about how one breaks down a vision into constituent parts, and then translates those plans into the hard numbers of a budget.


The second feature that makes PresenTense’s curriculum standout is its ability to weave this metaphor into a guide of best practices for start-ups, including best marketing practices, challenges unique to nonprofits, and an arsenal of free online tools to help young innovators recruit supporters.

Flexible Strategic Planning: The second a business model is developed, it is often no longer fully updated. Entrepreneurs will have to be prepared to adapt to changing market circumstances, and the fellowship teaches this through Storyboarding and Assumption Based Planning. Prototyping and Assessment: Taught through the story of the Creation of Man and the Flood, fellows learn that no one gets things perfect the first time around, and constant testing and iteration is crucial to venture success.

Adam Soclof, NYC Social Start Trainer.

There are two striking features of PresenTense’s curriculum that make it unique in the Jewish organizational world. First, the workshops draw inspiration explicitly from Jewish historical metaphors. From Moses to Herzl, PresenTense asks audiences to examine what makes a successful leader, and how a leader can translate a vision into terms that will attract a critical mass of followers.

Social Business Models: Taught through the story of Milk and Honey, fellows learn how to separate between outputs and outcomes, and identify key exploitable revenue opportunities along the way towards social good.

Operations and Project Management: A number of online tools can help an entrepreneur focus on her work and spend as little as possible time running her business. This workshop teaches practical tools to provide support for operations and finance. Sales and Fundraising: Taught through the story of Shavuot and the bringing of first fruits called Bikkurim, fellows are taught that if they engage people around the needs of their venture and make them feel they are a key part of its narrative, they will provide all the resources an entrepreneur needs. Pitching and Friendraising: To provide the fellow with practical tools to speak with foundations, donors and investors, as well as take as much out of conference environments, this workshop provides the fellows with hands-on experience in pitching and friendraising. Seminars are presented by a PresenTense certified trainer, including staff and young professional volunteers who have completed the six-month SocialStart training course.

2 clusters The fellows are grouped into clusters of three to four, determined either by the stage of the venture and/or the area of focus. The goal of the clusters is to build a practice of reflection and openness to feedback, as well as a community of peer-support to enable to the Fellows to advocate for one another throughout their development. The Fellows meet with their clusters every month. During each cluster, two Fellows are invited to workshop a challenge they are experiencing. Moderated according to Harvard’s hotseat methodology, the cluster meeting follows this format:

5 min.

Fellow presentation of problem

8 min.

Question and answer with other participants

8 min.

Feedback from other participants

4 min.

Fellow processing


There is so much to do in launching a venture, and it’s hard to focus on so many things at once! My venture is already happening, and it makes it harder to work on the vision while also working on the details. Sometimes what’s most urgent and what’s most important is not the same, and I have trouble prioritizing what should come first.

How do you recruit? How labor intensive is it to be in touch with all your contacts? Have you considered doing a group conference call? You really need to assess the accountability and the metrics and goals.

Before you write your business plan, you need your mission and your vision. You should mobilize your leaders organizationally.

Have you tried writing out your tasks for the week and blocking off time for them on your calendar?

Your suggestion to manage the different campuses would be very helpful. Maybe I should put more focus on that. But I don’t want to wait for 100% clarity before I start to engage. What I should be doing is being more forceful with the follow-up and tracking.

of Boston Fellows 11A cluster CEP Program Book 2011 at a Seminar.

CEP Program Book 2011


3 Venture Milestones & COACHING After participating in each Seminar, the Fellows are responsible to apply the lessons learned and turn in a Venture Milestone assignment. The Fellows will submit a total of 6 Venture Milestones throughout the course of the Fellowship, the last of which is an executive summary created from the previous five. By the end of the program, fellows have the foundation for a solid business plan.

The first Venture Milestone Assignment: What is your Egypt—and what will your Promised Land look like? Before an entrepreneur can go out and change the world, he or she needs to identify what in the world is broken, and then how the world will look like once it is fixed, and why the venture they’re proposing will do the work necessary to move the world from Egypt to the Promised Land. Using any variety of media—written, video, sound or graphics—please compose a short explanation of your venture’s quest, expressing why your Egypt is as troubling as it is, and why getting to your Promised Land is so important that you need to push along.

Sample explanations: Many young Jews return to their communities after participating in long term Israel programs and are inspired to talk about their experience and take part in the Jewish community. Unfortunately, their platform is limited to speaking at their synagogue to an audience that is already bought into an active Jewish life and a strong connection to Israel. Soon their passion and energy from their Israel experience fades.

The Geneva Convention for the Protection of Refugees does not allow deportation of refugees—those who will be persecuted in their country of origin due to ethnicity, religion, and/or affiliation with a political group. Unfortunately, hundreds of thousands of refugees are denied asylum every year, and intercepting refugees at the border, killing refugees at the border, and deportations are becoming increasingly common in everywhere from Europe to China to the United States.

- David Lasday, 2010 Global Fellow -Mollie Gerver, 2010 Global Fellow


CEP Program Book 2011

Michelle Laytner, NYC Coach.

Each Fellow is matched with a Coach: a sounding board and ideally an advocate for their matched Fellow who assists him/her with the venture throughout the five-month program. A Coach is a young professional with industry-specific experience, an exemplary skill set, or general knowledge with an inquisitive and creative

coaching tips from boston coaching captain, josh plavner 1 Focus on the current Venture Milestones, but keep in mind the next step

approach to problem solving.

2 Resist the urge to take control and do the work

Coaches commit to training courses (three 1.5 hour

3 Ask leading questions but let the fellow come to the conclusion

sessions) and at least one monthly meeting with their Fellow over the five months to work on Venture Milestones and

4 Allow enough space for failure

other general strategy and work-planning questions.

5 Maintain a positive, energetic attitude

CEP Program Book 2011


Meet some of our outstanding coaches from around the world: Jerusalem

Jerusalem Coach Andrea Hendler at Launch Night.

“In addition to the opportunity to share my perspectives and expertise in my field, being a coach enabled me to gain a valuable and refreshing insight into current entrepreneurship. Coaching a PT fellow actually forced me to raise my head above the virtual ‘piles’ on my desk and earn an upto-date point of view over the next up-and-coming projects.”

Alon Friedman, 2010 Coach Director of Israel Operations MASA

“My coach certainly added to the PresenTense fellowship experience, providing me with insights and opportunities for bench-marking the processes associated with recruiting and placing young professionals in volunteer internships which had relevance to my venture.”

Marla Gamoran, 2010 Global Fellow, Skilled Volunteers for Israel


CEP Program Book 2011

Ariella Grinberg is an analyst at Israel Cleantech Ventures, where she is responsible for dealflow screening and management. She also takes an active role in the due diligence process and assists partners with management of portfolio companies. Prior to joining the firm, Ariella worked at a leading Israeli environmental law firm, Yuval Levy & Co., advising clients from industry, private, and public sectors on environmental regulation and policy. Before this, she worked as a marketing analyst for a software company specializing in compliance management systems. During her military service with an elite intelligence unit of the IDF, Ariella was an analyst and a project manager of a pivotal information analysis software system. Ariella holds an LL.M degree from Georgetown University, an MSc in Environmental Change and Management from Oxford University (Chevening scholar), and an LL.B in a combined program of law and environmental studies from the Hebrew University.

Philadelphia Matt Hoffman is a business broker with the Benjamin Ross Group, where he works with business owners to expertly value their businesses, market them for sale, and guide them through the closing process. Prior to joining the Benjamin Ross Group, Matt practiced law in the Philadelphia office of Duane Morris LLP. Matt is a cum laude graduate of Brandeis University and Columbia Law School. He resides in Center City Philadelphia, where he enjoys music, distance running, and travel, serves on the board of directors of the Jewish Relief Agency (JRA), and is a pioneering member of the Young Leaders program of JEVS Human Services.

New York Becca Linden is currently a graduate student at NYU Wagner, pursuing an MA in Public Service. As a 2008 PresenTense Fellow, she founded the Lifschitz Family Fund, a vehicle for Lifchitz family members to contribute to reputable charities supporting core Lifchitz values: education, social justice, and Israel. In Israel, Becca learned at Pardes Institute of Jewish Studies, where she developed a Torah/Social Justices Professional Development track and worked for Encounter, which exposes Jewish leaders and educators to Palestinian life and to Jews from various backgrounds. Becca was previously a community organizer in Chicago following graduation from Wesleyan University in 2006.

4 ROUND TABLES Round Tables are stories told by entrepreneurs that relate the topic of the current phase to their experiences starting their companies. Throughout the course of the Fellowship, Fellows meet with at least 6 different Round Table presenters.

Sample meetings of the first ROUND TABLE “Determining my vision” PHILADELPHIA The Tribe12 Fellows met with Linda and Jeffrey Gloss, founders of the Temple Institute for Social Innovation. Jeffrey Gloss has established a national and international reputation as a pioneer in business, philanthropy and social innovation. For over 30 years, Mr. Gloss has supported, led and/ or founded several for-profit, nonprofit and charitable ventures. Linda Gloss, born and raised in Philadelphia, is recognized both locally and internationally as a highly accomplished and successful businesswoman, leader and humanitarian. NEW YORK Fellows met with Amichai Lau Lavie, founding director of StorahTelling, described as ‘one of the most interesting thinkers in the Jewish world’ by the NY Jewish Week. His theatrical experience as a writer and performer includes the Theatre Company Jerusalem, The Acco Theatre Group in Israel and the Avodah Dance Ensemble in the United States.

Neta Korin, founder of Bakery 29 presents Round Table to 2011 Tel Aviv fellows.

BOSTON Fellows met with Ed Case, CEO of Interfaith Ede graduated from Yale in 1972 and from Harvard Law School in 1975. He practiced law for 22 years and was chairman of the business litigation department of Testa, Hurwitz & Thibeault and served on the Board of Directors and the Executive Committee of Greater Boston Legal Services. In 1999 Case graduated from the Heller-Hornstein Program at Brandeis University with a Master’s in Jewish Communal Service and a Master’s in Management. JERUSALEM Fellows met with Eliezer Yaari. Eliezer is the New Israel Fund’s Director in Israel. Following the 1967 war, he joined the Israeli Air Force, where he served as a combat pilot. He then joined the staff of the Israel Broadcasting Authority and in 1992 became director of Programs. Yaari studied Public Administration as a Wexner Fellow at the Kennedy School of Government at Harvard University. TEL AVIV Fellows met with Oren Magnezy, Chairman and Founder of Laurus Consulting Group, who served on Ariel Sharon’s immediate staff and in the 29th, 30th and 31st Israeli governments, under Prime Ministers Ariel Sharon and Ehud Olmert. During his tenure at the Prime Minister’s Office, Magnezy was highly involved in forming and implementing national projects such as the Disengagement Plan from Gaza and in other major social and economical reforms.

Amichai Lau Lavie, founding director of Storahtelling and NYC Round Table Presenter.

CEP Program Book 2011



Business development expert, Gregg Steinberg, advises 2010 Global Fellow, Naomi Grumet.

Drawn from a community’s skilled professionals, mentors support fellows through mentorship: a relationship that develops between two individuals where the mentor provides counsel in an area of expertise, support through potential networking opportunities, and an example as a role model. The core goals of mentorship include: > Building: Facilitation of the exploration of an area of mutual interest, with the mentor imparting knowledge, tools, and resources that will aid in the mentee’s learning and development. > Problem-solving: Delving into pressing questions that may be challenges facing the mentor or mentee in their work. > Network-building: The mentor assists the mentee in networking, both in his or her area of expertise and beyond. Meanwhile, by forging connections between mentors and mentees, each party’s network is strengthened.

Long Term Goals: > Inspiration: Motivating the mentee along his or her path as an innovator through exposure to leaders changing the world, and inspiring the mentor through an appreciation of up-and-coming Jewish thinkers with new ideas and passion. > Opening New Doors: Helping the mentee understand and consider new options in the field, and gain the knowledge and confidence to strengthen and pursue new directions. > Creation of Value: Demonstrating the value of forging connections and establishing channels of collaboration.


CEP Program Book 2011

There are three types of mentors involved in each CEP: Personal Mentors > Subject Matter Experts > Round Table Presenters

Personal Mentors work

with one individual fellow over the course of the program, focusing on high-level advice to guide the mentee’s development and the direction of his or her venture.

Meet some Personal Mentors: Jill Abramson (New York) is a Manager in the Emerging Leaders and Philanthropists Department of UJA-Federation of New York. Prior to joining UJA-Federation, Jill spent ten years as a lay leader and a successful TV producer working for ABC, The Food Network, CBS, Discovery, Lifetime Television and HGTV. Past shows include “Barefoot Contessa,” “Guiding Light,” “The Main Ingredient with Bobby Flay,” and “Our Home.” She won a 2001 Emmy Award for her work on “Who Wants To Be A Millionaire.” Michael Rosenzweig (Philadelphia) is the CEO of the National Museum of American Jewish History, whose mission is to present educational programs and experiences that preserve, explore, and celebrate the history of Jews in America. Dyonna Ginsburg (Jerusalem) is the Executive Director of Bema’aglei Tzedek (“Circles of Justice,”, an Israeli NGO that promotes social action campaigns to create a more just Israeli society inspired by Jewish values, as well as one of the initiators of Siach, a network of Jewish social justice and environment professionals (

Subject Matter Experts

provide office hours, where fellows meet at the Mentor’s office to seek specific assistance in the Mentor’s area of expertise.

Meet some of Tribe12’s Subject Matter Experts in Philadelphia: Marketing Joshua Cline brings more than 15 years of global, traditional, and online marketing, communications, public relations, and social media experience to his position as president and CEO of The Cline Group. Josh’s professional portfolio includes launching international brands, expanding marketing and communications in global markets, mounting localized campaigns for small businesses, and raising notoriety for non-profits that are making a difference in our communities. Start-Up Strategy Gabriel Weinberg ( is a founding member of Hacker Angels and the founder of Duck Duck Go, a search engine. Previously he founded NamesDatabase, which was sold to United Online in 2006. Before that, Gabriel went to MIT in physics and technology policy.

CEP Program Book 2011


6 THE BIG LAUNCH >> inside boston’s launch night Launch Night is both an educational opportunity to learn networking and promotion and also a no-holes-barred opportunity for social entrepreneurs to pitch their venture to potential investors and partners in the community. And it’s a whole lot of fun.

Tova Speter pitches the MEM Project, which works with Jewish young adults through Jewish art workshops.


CEP Program Book 2011

Jenny Gomeringer talking up her venture, the Mosaic Art Institute of Natick (MAION).


Federations need to reinvent themselves in many ways to reach a new generation and engage the social entrepreneurs that will help define the future. PresenTense engaged hundreds of young people along with the imagination of dozens of more senior leaders who served as mentors. The program at which the winning programs presented was about the most inspirational many of us had seen.

Barry Shrage, President of Boston’s Combined Jewish Philanthropies (CJP)

Jeff Kasowitz and Adina Allen at their booth for attar: a spiritually-grounded, community- based approach to sustainability.


CEP Program Book 2011

Baillie Aaron draws a crowd for Venturing Out.

easy ways to get involved with the PresenTense community

Entrepreneurship Join a steering committee, mentor or coach a fellow, or apply for a fellowship.

PT Investments Volunteer mentoring or consulting hours, or make a contribution.

Magazine Write, edit, or join a steering committee.

Online Community Join the conversation on our blog, Twitter, Facebook, and more.

PT SCHOOL Train your professionals in the latest digital age tools. w w w. p r e s e n t e n s e . o r g

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