A Million More 2012 Media Kit

Page 1



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movement “ AMi l l i onMor e”2012Par t i ci pat i onPackage Heal t hcar e cost si n Amer i ca ar e escal at i ng atr ecor d pace and expect ed t or each $4. 1Tr i l l i on by2018. We don’ thav et owai tf orl egi sl at i v echangest or educecost s. Ov er 70% ofheal t hcar e cost s ar e cont r ol l abl e wi t h per sonalact i ons,suppor tofourf ami l y ,nei ghbor sand communi t i es. Pr escr i beWel l ness,i n col l abor at i on wi t h hundr eds of communi t y ,st at eandnat i onalsponsor si sl aunchi nga nat i onal campai gn t o t ake col l ect i v e st eps t owar d l ower i ng heal t hcar e cost s and cr eat i ng a heal t hi er Amer i ca. Thi sf al lwewi l lsuppor t1000communi t i eswi t hagoalof get t i ng 1000 ext r a par t i ci pant si n each communi t y i mmuni zed agai nstt he f l u:A Mi l l i on Mor e!The f l ui s r esponsi bl ef orov er200, 000hospi t al i zat i onsand25, 000 deat hs annual l yi nt he U. S.The Cent erf orDi sease Cont r ol r ecommends ev er y one ov er 5 mont hs get i mmuni zed.Communi t i esuni t edf or“ AMi l l i onMor e”wi l l cr eat eaheal t hi erenv i r onmentf orev er y one! Si xpar t i ci pat i onl evel sar eavai l abl er angi ngf r om $250-$50, 000



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2012I nf l uenzaI mmuni zat i onCampai gn Aug.1-Dec.1 Be a par toft he l i f esav i ng mov ementt hatcr eat es awar eness aboutt he i mpor t ance of i mmuni zat i on. Thi scampai gnwi l lbeaTop10t el ev i si onmar ketcampai gn, gener at i ng$700, 00 i nqual i t yt el ev i si onmedi a, andwi l lal sobeaccompani edbyaSoci alMedi aSweepst akes.

W h y P a r t i c i p a t e : At t r actNew Cust omer s I ncr easeBr andRecogni t i on Suppor taHeat hi erSoci et y

W h a t ’ s I n c l u d e d : Na t i o n a l P a c k a g e $2 5 , 0 0 0 1000Tar get edTVSpot s Nat i onalPr essRel ease Publ i cSer v i ceAnnouncement s Mar queePr i z ePar t nerwi t h Addi t i onalGi v eaway s ConsumerPr i z es I ncl usi onFacebook, Yout ube, Googe+, Twi t t er , Li nkedi nCampai gn 2000+Bl ogger s-Pr omot i ngt heCampai gn 1000Communi t ySpokespeopl e Nat i onwi deWeekl yPr essRel eases Voi ceofAut hor i t yt echnol ogy r eachi ng200, 000l ocalr esi dent s MapandPr emi erLi st i ng on “ AMi l l i onMor e”websi t e

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SEO andSEM f orr adi usofupt o500si t es OnLi neAppoi nt mentSchedul er “ AMi l l i onMor e”Poi ntofSal emat er i al Campai gni naBox BannerAdf orSi t e Repor t i ngCampai gnResponse Onl i nePr omot i ons AdPl annerwi t hBannerAdsf orownsi t e BestPr act i ceGui de Par t i ci pat i ononFacebookSweepst akes Par t i ci pat i onsonFacebookchecki n Ment i onson“ AMi l l i onMor e”Facebook Ment i onsonTwi t t er Abi l i t yt opostl ocalcont enton“ AMi l l i onMor e”



2012I nf l uenzaI mmuni zat i onCampai gn Aug.1-Dec.1 Be a par toft he l i f esav i ng mov ementt hatcr eat es awar eness aboutt he i mpor t ance of i mmuni zat i on. Thi scampai gnwi l lbeaTop10t el ev i si onmar ketcampai gn, gener at i ng$700, 00 i nqual i t yt el ev i si onmedi a, andwi l lal sobeaccompani edbyaSoci alMedi aSweepst akes.

W h y P a r t i c i p a t e : At t r actNew Cust omer s I ncr easeBr andRecogni t i on Suppor taHeat hi erSoci et y

W h a t ’ s I n c l u d e d : G o l d P a c k a g e $5 , 0 0 0 Voi ceofAut hor i t yt echnol ogyr eachi ng 40, 000l ocalr esi dent s Nat i onalPr essRel ease Campai gnSuppor t i ng Publ i cSer v i ceAnnouncement s OnLi neAppoi nt mentSchedul er “ AMi l l i onMor e”per sonall andi ngpage “ AMi l l i onMor e”Poi ntofSal emat er i al Campai gni naBox BannerAdf orSi t e

Onl i nePr omot i ons AdPl annerwi t hBannerAdsf orownsi t e BestPr act i ceGui de Par t i ci pat i ononFacebookSweepst akes Par t i ci pat i onsonFacebookchecki n Ment i onson“ AMi l l i onMor e”Facebook Ment i onsonTwi t t er Abi l i t yt opostl ocalcont enton“ AMi l l i onMor e” Repor t i ngCampai gnResponse POS, AdPl annerandMedi aKi t

P l u s p a r t i c i p a t i o n i n Na t i o n a l C a m p a i g n : 6000Tar get edTVSpot s ConsumerPr i z es I ncl usi onFacebook, Yout ube, Googe+, Twi t t er , Li nkedi nCampai gn 2000+Bl ogger s-Pr omot i ngt heCampai gn 1000Communi t ySpokespeopl e Nat i onwi deWeekl yPr essRel eases

Campai gnt ar get edt omeet 35+Mi l l i oni mpr essi ons

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2012I nf l uenzaI mmuni zat i onCampai gn Aug.1-Dec.1 Be a par toft he l i f esav i ng mov ementt hatcr eat es awar eness aboutt he i mpor t ance of i mmuni zat i on. Thi scampai gnwi l lbeaTop10t el ev i si onmar ketcampai gn, gener at i ng$700, 00 i nqual i t yt el ev i si onmedi a, andwi l lal sobeaccompani edbyaSoci alMedi aSweepst akes.

W h y P a r t i c i p a t e : At t r actNew Cust omer s I ncr easeBr andRecogni t i on Suppor taHeat hi erSoci et y

W h a t ’ s I n c l u d e d : S i l v e r P a c k a g e $1 , 0 0 0 Voi ceofAut hor i t yt echnol ogyr eachi ng 10, 000l ocalr esi dent s St at eWi de&LocalPr essRel ease Campai gnSuppor t i ng Publ i cSer v i ceAnnouncement s OnLi neAppoi nt mentSchedul er “ AMi l l i onMor e”per sonall andi ngpage “ AMi l l i onMor e”Poi ntofSal emat er i al Campai gni naBox BannerAdf orSi t e

Onl i nePr omot i ons AdPl annerwi t hBannerAdsf orownsi t e BestPr act i ceGui de Par t i ci pat i ononFacebookSweepst akes Par t i ci pat i onsonFacebookchecki n Ment i onson“ AMi l l i onMor e”Facebook Ment i onsonTwi t t er Abi l i t yt opostl ocalcont enton“ AMi l l i onMor e” Repor t i ngCampai gnResponse POS, AdPl annerandMedi aKi t

P l u s p a r t i c i p a t i o n i n Na t i o n a l C a m p a i g n : 6000Tar get edTVSpot s ConsumerPr i z es I ncl usi onFacebook, Yout ube, Googe+, Twi t t er , Li nkedi nCampai gn 2000+Bl ogger s-Pr omot i ngt heCampai gn 1000Communi t ySpokespeopl e Nat i onwi deWeekl yPr essRel eases

Campai gnt ar get edt omeet 35+Mi l l i oni mpr essi ons

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