Presbyterian Villages of Michigan
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Outlook 2016 Vol. – 1st Ed. | 3
Revamped Website Positions PVM for Future with up-to-date Digital Presence and Dynamic Sales Tool After more than a year of research, planning, and content creation, the PVM Sales and Marketing Department in collaboration with the Public Affairs Department, was proud to launch the brand new PVM.org in the final weeks of December 2015. Redesigned, revamped, and refocused, the new website is intended to provide an easily navigable browsing experience for seniors and their families who are exploring PVM as a possible senior housing provider, or community members who may be interested in learning more about PVM as an organization. Based on industry trends and time-tested best practices, the website’s new design acts as an all-encompassing resource, displaying information vital to the organization, such as PVM’s mission, vision, and values, as well as information specific to each village and collaborative home and community based service. With a focus on transparency and integrity, interested parties can now see updated rosters of boards throughout PVM, leadership bios with updated headshots, public financial statements, annual reports, various publications, and advocacy agen-
das all right on the site. On the sales side, improved functionality, such as easily searchable/sortable villages by location, level of care, age requirement, and living options allows future residents to more easily locate the right living situation based on their needs. Not only was the entire look of the PVM website changed to allow for easier navigation, virtually all of the content, from the individual villages to the overall organizational content, was updated to reflect the latest information and developments. Each of the 28 village pages are now equipped with updated indoor and outdoor photographs; a sales overview write-up; updated testimonial videos with representatives from many villages; a Google Map link and graphic; quotes from residents; a link to the village-specific or PVM Facebook page; updated frequently asked questions; as well as a variety of other useful content such as pricing (where applicable) and floor plan options. Two village features that are sure to set PVM’s website apart from many competitors are the village virtual tours and the interactive floor plans. The virtual tours are online self-navigable digital walking tours that allow anyone to take a look inside each village and explore the space as if they were there in-person. These prove especially meaningful for out-of-state adult children and prospective residents who want to take a look inside a village and aren’t able to otherwise attend an in-person tour. The interactive floor plans are another piece that helps place PVM on the cutting edge of the senior housing industry. This powerful tool allows interested applicants and their families the ability to move around virtual furniture and decorate a floor plan similar to what they can expect when they move into a village. Users can then print the floor plan for future use, share it with family and friends, or post on their social media accounts – a great way to spur community engagement.
Making New Friends in the New Year: PVM and Delta Manor Continued from page 1
Designed to be a “living document,” the future is sure to hold many additional changes, tweaks, and improvements to the site in an effort to continue to reflect the up-to-the-minute news throughout the PVM network. We encourage you to check out the new PVM.org and all it has to offer.
Maybe money CAN grow on trees... WHEN YOU PLANT A CHARITABLE GIFT ANNUITY WITH PVM!
Manor is to create an appealing and safe environment that enhances the quality of life for residents. It was one of the first development projects of its kind in the United States to be initiated by a Greek-letter organization. The project was conceived of and brought to life by the Property Task Force of the Detroit Alumnae Chapter of Delta Sigma Sorority, Inc. It opened in late 1988 at a cost of approximately $5 million dollars. Already in the New Year, there has been a great bit of activity and engagement among the PVM staff, residents and board of Delta Manor. Relationships and shared goals are developing quickly with a shared sense of joy and optimism over this new venture. Look for more information on Delta Manor in upcoming PVM publications. We look forward to serving the residents and board of Delta Manor to “create new possibilities.”
The goal of this new website is not only to provide a dynamic sales tool, but also to best position PVM for success as we move forward into the growing digital age. The new website, and all of its updated content, improves not only the browsing experience for those who access the website directly, but also the ability for PVM to be seen and discovered via general search engine inquiries on the web. This is furthered by the entire website being presented on what is known as a responsive template, meaning the website will reformat for best appearance based on the device being utilized by the consumer. Whether someone is using a tablet, an iPhone, laptop, or desktop computer, the website will automatically reformat and resize to look its best.
UP TO
9.0% RETURN
Did you know you can secure a fixed rate annuity that will generate annual payments for life by making a contribution to PVM? Investments starting at just $2,500. Without obligation, PVM Foundation would like to answer any questions you may have. Please call Paul Miller
248.281.2045 www.pvmfgifts.org
248.281.2020