How do Newman and Macey get clients? According to Newman, building relationships is the best way to get them in today’s world. He believes it works better than advertising. “You can spend a ton of money either through social media or in pay-per-click ads on the internet. You can also put expensive ads on billboards, radio, or TV. However, probably 90 percent to 95 percent of our business comes from referrals. Word of mouth is the most effective.” This method of getting clients is one of the things these partners have learned by trial and error. “We have had to discover many things this way,” says Newman and Macey.
laurels. He is always seeking ways for growth. He enjoys educating himself, and with this intent, he goes to networking events that feature speakers on diverse topics that may have a bearing on the building industry. “I am interested in anything to do with real estate because it really kind of springboards right into what we are doing.” In addition to working in his business, Newman is an active member of the Texas Association of Public Insurance Adjusters (TAPIA), a trade organization that promotes ethics and professionalism in the industry. The group hosts conferences every spring and fall. This past year, Roger had the honor of serving on the conference committee.
is not essential for success, but it definitely helps. If you do not have that advantage, you will spend many years like Roger has in educating yourself,” explains Chris.
Photo courtesy of Disaster Recovery Advocates
Newman takes great pleasure in being on the HLSR committee. “I especially like developing friendships. When you join, like any other organization, you take on a whole new family,” remarks Newman. “It just happens that the rodeo family is huge - boasting 33,000 to 34,000 members. When you see a person wearing the bowed leg H pin (nicknamed Howdy), it creates an instant bond, because you know that person is doing their part in raising money to help kids in Texas get an education.” The philanthropic efforts of Disaster Another thing Newman has learned is Recovery Advocates that there is a right way are not just limited to and a wrong way to speak HLSR. “I have also been to clients. “You need to involved in some other know what you do not great fundraisers for know, otherwise it can nonprofits,” says Roger. hurt you. To illustrate “Last year, we made this point, I used to ask substantial donations to potential clients, ‘When the Vishal Raju Bhagat was the last time you Foundation that raises read your insurance money for juvenile policy?’ After I asked that diabetes, and to the a few times, I realized it Leva Patidar Samaj of came across as a little Houston that promotes too cocky and arrogant. youth leadership and It is not my nature to provides scholarships. want to offend anyone.” I have family members “To sum up what to Besides residential claims, Disaster Recovery Advocates are considered the absolute who have died from expect in business,” best when it comes to assisting commercial and industrial property owners with their diabetes, so it really states Roger, “get ready recovery! This photo of the Motel 6, located in Lake Charles, Louisiana, was taken strikes home. I am very after the area was totally devastated by 2 hurricanes in 2020! for the good, the bad, proud to be a part of and the ugly, because it Even though Newman and Macey have these worthy organizations.” all comes. Every business has bad days, so do not be unduly discouraged when they busy lives, they take time to give back to Disaster Recovery Advocates are true happen. Hang in there and enjoy the ride.” the community. Like many successful business owners, they derive much to their lifesaver website logo because Macey concurs with Newman’s advice satisfaction in philanthropic endeavors. they are rescuers in so many ways. Their to be positive. “I came from a poor family In this way, their lifesaving efforts extend philanthropy helps secure brighter futures who lived on a farm,” he says. “I had to the underprivileged. They help raise for youth who cannot afford a college nothing in those days, but things can sure money to send youth to college through education. Their work saves irreplaceable change. When you talk to a client, you their involvement on one of the many business assets while protecting business need to have the mindset that you are committees of the Houston Livestock owners from financial ruin when they already hired.” Roger and Chris also try to Show and Rodeo (HLSR). “I believe the are facing devastating losses. They act think of different ways to solve problems. organization has raised more than $400 as an extra eye and voice in making sure Because everyone has creativity deep million,” elaborates Roger. “Since I did not business owners and homeowners who within, Newman and Macey advocate have the opportunity to attend college file insurance claims get the settlement tapping into that. “All you need is to have when I was young, I have a passion to to which they are entitled, which in turn confidence that there is nothing you make sure kids from families with limited helps them restore their property to what means get this opportunity.” “When I it was before the disaster struck. Newman, cannot do,” they contend. was a kid, it took a lot of money to get a Macey, and their team are truly rescuers in Although the business is going great, higher education; but now, it involves a times of great distress. [ FEBRUARY I MARCH 2021 ] WWW.SBTMAGAZINE.NET 7 Newman is not content to rest on his crazy amount of money. A college degree