ABCD Gujarat Ecology Commission Pre-feasibility Assessment of Marine Research, Conservation & Information Center June 2009
These are an important part of these projects and they constitute the following activities. •
Programs for educating children - special movie screening for children, lecture series, Interactive sessions etc
•
Research - contributing to the understanding of the underwater world etc
•
Conservation - breeding and preserving endangered species
SIZE AND FINANCIALS1: Table 2 Size and financials of a very large marine facility
Project Cost (INR Cr) > 500
No of Species ~ 500
Footfall (MM/yr) >2
Entry Fee (INR)
• Standard: ~ 750 • Additional charges for using non-core features
STRENGTHS AND WEAKNESSES: Table 3 Strengths and weaknesses of a very large marine facility
Strengths
• Attractive as well as educative
Weaknesses
• Takes a longer time (typically around 10 years) to achieve break even
• Create good identity mark for the city • Limited expertise in setting up such a huge • Scaling up by adding newer features and displays is easier, which helps to stay ahead of competition
facility leading to increased risk of time and cost over runs
• Footfalls need to be maintained consistently for • Plays a vital role in marine animal research and conservation, thus attract associations and funds from different research institutions
meeting the high ongoing expenses (Operation and maintenance)
• Higher technical expertise required to run the facility of this size and scale
EXAMPLE: Georgia Aquarium, Atlanta, Georgia, USA (Started in 2005)
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KPMG Analysis
GEC_Final Pre Feasibility_140609 © 2009 KPMG Advisory Services Pvt. Ltd.. All rights reserved.
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