MARKETING FEATURE
BUSINESS PROFILE
Windo VanGo
The Genuine Art of Professional Window Coverings
W
indo VanGo has a name as memorable as the locals behind this longtime Broomfield window treatment business. Owner Andrew Redenbarger’s father, Ned, started the niche company 28 years ago. Andrew bought the business 9 years ago. Ned has since retired, however he still stops in on occasion and loves to hear about past customers returning for new shades with each move they make. “With Ned’s retirement, my older daughters have joined me in the showroom some Saturdays to help learn about the business and help out.” Andrew says. “It is fulfilling to see the family business growing.” While Windo VanGo’s business has doubled under Andrew’s watch, he says it’s because of the strong establishment his father created. “I just built on a tremendous foundation, and feel really fortunate right now to not be codependent on things, such as new construction. We have really strong business relationships that can help us endure financial
challenges in the world right now.” All in the family: They’ve got you covered “About 45 percent of business is local,” Andrew says. “That’s why our slogan ‘your hometown dealer’ rings true. We ask people where they hear about us and they say they just know us or we went to their neighbor’s house, things like that.” It’s a common sight to see Windo VanGo vans around town, the expert crew is ready with a friendly wave. “It’s a fun place to do business and it doesn’t really feel like work,” Andrew says. “Eighty percent of the time I’m talking to people about life.” More of the “life” conversations have been happening regularly. Windo VanGo has been helping victims of the Marshall Fire who have smoke damaged window coverings by offering a 40% off MSRP discount for replacement blinds. “We recognize that our community is working through a difficult time. Our desire to help is stronger than ever. Listening to the myriad of stories of what was
lost, how customers escaped and even the guilt of having a home to come back to.” Andrew and his team feel it’s the least they can do to help. “We find solutions to people’s problems” But besides being genuine, there are some other reasons that Windo VanGo is Broomfield’s hometown choice: “We find solutions to people’s problems,” Andrew says. “They tell us what they want to have done, we listen to their desires, and we find the best products for their homes.” The customer-centric approach is not always common in an industry driven by sales numbers. “We’re not the $150-an-hour designers, we don’t have certain quotas to sell, and all we do is window coverings.” And in a state with 300 days of sunshine, there’s a huge demand for covering windows and repairs – and endless ways to combine function and fashion in window décor. Windo VanGo exclusively sells Hunter Douglas coverings, with about
40 percent of its product made right at the American-made brand’s manufacturing plant in Broomfield. These days, Andrew says many Colorado customers are opting for “cellular” or honeycomb-style blinds, but Windo VanGo sells it all: sheers, shutters, rollers, roman shades, outdoor patio shades and more. “We sell anything and everything with which you can cover a window,” he says. “With how much sun and how little natural shading we have here, customers are mostly interested in light control and energy efficiency.” Windo VanGo is following the CDC guidelines for COVID-19 and as regulated by the City and County of Broomfield. The showroom is currently open for customers to view how the shades look in a window, try the lifting mechanisms, and take a look at various fabrics and colors. For more information about Windo VanGo window décor and services, visit windovango.org, call 303.420.3788 to make an appointment to visit the showroom. • MAY 22, 2022 • 25