Starting out in Private Practice
Page 71
3 ESSENTIAL MARKETING TIPS FOR FIRST YEAR IN PRIVATE PRACTICE Link to original article You’ve begun an exciting business venture, owning and operating a private physiotherapy clinic. Congratulations! However, before assuming that everything will fall into place on its own, it’s important to consider some essential marketing tips that can give you a leg up on the competition.
Far too often, rookies in private practice give marketing considerations little thought in the belief that superior physiotherapy and social skills alone will ensure business viability. Nothing could be further from the truth.
Yes, your physiotherapy knowledge and patient-centred approach to cases form the core of your activity. However, you are now in business and only owners who combine them with marketing acumen will survive the often cutthroat world of private health services. Ask yourself — why do some prosper while others struggle even though they are equally good at their services? To help guide you through the minefield of physiotherapy marketing, please consider the following three tips as you roll out your private practice:
1. Choose relationship-building over advertising to get off the ground As a new private practice, you are desperate for patients and referrals to prove your abilities and generate immediate cash flow. However, it makes no sense to spend large