Luciano Farizano
Propósito • We are an authentic American icon – and we want to clothe the world. That long-held credo remains our aspiration.
Valores • Originality — being authentic and innovative The pioneering spirit that started in 1873 with the very first pair of blue jeans still permeates all aspects of our business. Through innovative products and practices, we break the mold. • Integrity — doing the right thing Integrity means doing right by our employees, brands, company and society as a whole. Ethical conduct and social responsibility characterize our way of doing business. • Courage — standing up for what we believe It takes courage to be great. Courage is the willingness to tell the truth and to challenge hierarchy, accepted practice and conventional wisdom. It means standing by our convictions and acting on our beliefs.
A.D.O.L.P. • In the years ahead, our goal is to expand the Levi Strauss & Co. brands in India, China, Russia, Brazil and other emerging markets.
Descripción vívida • Our success in creating truly global distribution of our products is due, in large measure, to our track record of responsible business practices. Those practices, combined with the respect we show to local communities, has helped build a brand that people love and trust.
Objetivo estratÊgico • Our teams are focused on expand our market to the whole world and to show the people that our products are made of the bests materials.
Trayectoria estratÊgica • To catch the attention of the people from Russia, India, China, Brazil and other parts of the world by showing advertisements in those places.