Design Direction 7 Agents to make the Bosch brand presence stronger in between the Users Products offerings and company’s image both play a vital role in making or breaking of a brand. Identifying key touch points that, make an impact can be of a huge significance. This will in turn help, provide a better offering and build a stronger brand name. User Group: 2 & 3 Insight: Second hand value, Brand consciousness Keywords: Reflecting values and benefits, making things more surfacial and obvious, Influencing the entire cycle of Pre-purchase, purchase and post-purchase encounters, Agents to make better buying choices, Building image and credibility, honest offerings
Prabhav Jain, Graduation Project 2015
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