PPMA matters Face-to-face is still the business go-to

James Causebrook

As the first interpack exhibition to take place for six years proved in May, there is nothing quite like face-to-face contact with existing customers and potential new partners.

And although I have returned from the seven-day Düsseldorf trade fair exhausted, I am once again enthused about how exhibitions are often the best way to have meaningful contact with end users. Not only to explain our own product offer, but also to better understand their changing needs and to build lasting partnerships, in whatever part of the world we operate. These relationships can obviously thrive through modern comms, but I would argue that an initial face-to-face chat –however brief – can be a very effective enabler.

As chairman of the PPMA Group of Associations, my visit to Germany has also filled me with hope and excitement for this June; a month which will see our brand-new Automation UK exhibition take place at the CBS Arena, Coventry (20 – 21).

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