LICENSING
EXPO 2019
J R.
JUST FOR KIDS! While we’re all just kids at heart, there are hundreds of entertainment properties ACTUAL kids are crazy for. If you’re a parent of a little one younger than 10, you’ve likely heard the name “Ryan” a time or two. From classics like Sesame Street to new favorites like Fortnite, there are so many brands kids just can't get enough of, and merch makers across the world are cranking out awesome products to help fuel kids’ fandoms. Check out some of the coolest stuff coming out this year, and get a look at what makes these shows, games, and movies so darn awesome.
GENIUS BRANDS
JAZWARES New Fortnite toys are dropping in from Jazwares. The 1x1 Builder Set brings the most essential building from Epic Games’ Fortnite to life. This set features an articulated 4-inch Black Knight figure, Pick Squeak and Axecalibur harvest tools, and weapons including the Grenade Launcher and Legendary Burst Assault Rifle. Fans can recreate one-by-one structures and build walls, ramps, floors, and so much more with 31 building materials, and exclusive new windows and door materials. Jazwares also expands its Roblox line of toys with the Jailbreak: Great Escape set. Fans can recreate their favorite epic breakout scenes inspired by the Bloxy Award-winning game Jailbreak, created by Badimo. Hatch the ultimate escape plan or catch the crooks before they wreak havoc in the city. Kids can mix and match parts to build their own unique Roblox character and deck out the figures with the included accessories. It also includes a redeemable code to unlock an exclusive virtual item in Roblox. And brand new this year, Jazwares introduces Nanables, a new line of ultra small, colorful, and whimsical dwellings inhabited by Nanos. Kids can collect six different houses in two locations: Sweetness Town and Rainbow Way. Each highly detailed house comes with two Nano figures and a viewer that allows kids to peek inside. The Nanables app that lets kids scan their toys into an augmented reality environment.
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Genius Brands offers new back-to-school items based on Rainbow Rangers, an animated preschool adventure series that follows the adventures of seven magical girls who are Earth’s first responders, protecting people, animals, resources, and the world’s natural beauty. Later this year and next, fans can expect toys from Mattel, books from MacMillan Publishing, apparel from Bentex, bikes and scooters from Dynacraft, Halloween costumes from Disguise, and bedding and bath items from Jay Franco. Plus, additional items across the games, party goods, personal care, coloring and activity kits, boxed role-play, room decor, consumer packaged goods, and more categories are in the works. Rainbow Rangers-inspired products will be available across mass, mid-tier, and specialty retailers, as well as direct to consumer. Fans of the Genius Brands x Netflix Original preschool series Llama Llama, starring Jennifer Garner, are in store for a slew of new branded merch. The show, which is currently in production on season two and two 30-minute specials, is based on the award-winning and best-selling book series by author and illustrator Anna Dewdney. Llama Llama is about first childhood experiences and adventures, as well as the connections between Llama Llama, his mom, grandparents, and best friends. Expanding on last year’s multi-channel retail program — which included coloring and activity books from Bendon Publishing, animatroinic plush from Cuddle Barn, plush toys and puppets from Kids Preferred, and toys from Phat Mojo — new merch includes school book fair products from Scholastic, bakery goods from Decopac, costumes from fun.com, and home entertainment from NCircle Entertainment. Llama Llama