Page 1

July 2013!

Volume 1 Issue 3!






The 1 MILLION LATINO JOB MARCH IN THE CENTRAL VALLEY Shale Oil could create up to a million jobs for mostly 6

INSIDE: • Latinos reach new population milestone • Ana Victoria headlines at the State Fair • Assemblymember Roger Dickinson Announces Senate Race • Hispanics In Energy launched in Sacramento

Est. 1983 ...serving the freshest juices and licuados in town, nothing frozen or concentrated. Our menu also includes sandwiches, salads, our famous quesadilla, fresh-ground coffee, mochas and other espresso drinks. A nice selection of beer and wine is also offered. Enjoy it all in the comfortable atmosphere of Luna's, one of this area's original cafe galleries. Or call in your order and we will have it ready for take-out. Luna's is available for meetings, fundraisers and catering your office luncheons. Breakfast is served Monday through Saturday. Featuring music and entertainment Wednesday through Saturday evenings. Dinner served starting at 5pm.

(916) 441-3931 1414 16th Street Sacramento, CA 95814

Hours:    Monday: 9am-4pm, and 6:30pm-10pm Tuesday: 9am-4pm Wednesday: 9am-4pm, and 6pm-10pm Thursday: 9am-4pm, and 6pm-11pm Friday: 9am-4pm*, and 6pm-Midnight Saturday: 6:30pm to Midnight Sunday: Closed * We are closed for most holidays and Furlough Fridays between 8am-4pm 2! g May 2013

Get Noticed!

Our job is to get the word out and let the world know about you.

June 2013 g 3

Editorial - Opinion - Letters

From The Publisher: Governor Jerry Brown recently stated in an interview with The New York Post, referring to Hydralic Fracturing as a, “fabulous economic opportunity.” Whatever your environmental orientation may be, this speaks for more than just energy. As California sets the standard for environmental policy for issues like global warming (AB 32), it is Governor Brown who also looks beyond the protest and realizes the issue at heart, jobs. I am delighted to say that SacLatino is doing just that as we continue the mission to provide fruitful information that is vital for not only Latinos, but all Americans. After just two issues, SacLatino is on a promising path to reaching more people than ever imagined. And we are growing. This issue in particular addresses the much labeled “controversial” topic of Hydraulic Fracturing, or as many have known it: Fracking. Bottom line, the population of California is and has been on a steady upward trend. Latinos now find themselves being the majority of the stateʼs population at 40 percent. And as it should be celebrated, we also have a lot of work ahead of us to educate and project ourselves as the Table of Contents: back bone of California, economically speaking.   Businesses also must now be more strategic and Cover Story: The 1 Million Latino Job March understanding that later Latino generations will no ! ! ! ! .... Page 6 longer necessitate Spanish translated material. Rather, that their children or childrenʼs children will require Followup: Why Knowing About Shale OIl Is Important For Latinos individuals they can look to for representation, ! ! ! ! ....Page 9 something that is lacking in todayʼs media. Whether another economic boom will happen, it is up to those Profile: Ana Victoria Comes to Cal Expo who see the “economic opportunity” to be proactive. ! ! ! ! .... Page 10   It is my belief that there is sight of an answer to which youʼll find in the following articles. Thank you Business: Hispanics in Energy Launched in Sacramento! once again for taking the time to read our ! ! ! ! .... Page 12 publication.! ! ! !

Stephanie Salinas, Publisher The Staff: Stephanie L. Salinas, Publisher Adrian Perez, Editor-In-Chief Cecelia Perez, Illustrator/Graphic Design

CIVIC: Latinos Reach New Population Milestone ! ! ! ! .... Page 14 Employment: Latina Appointed Deputy Secretary of Veterans Affairs ! ! ! ! .... Page 18

About SacLatino ! SacLatino and are published and owned by SacLatino LLC, a private, for-profit public relations and communications business. For comments, information, or submit articles, write to: SacLatino, 2648 Del Paso Blvd, Sacramento, CA 95815 or email us at . Any article and/or opinions expressed therein do not necessarily reflect the views of SacLatino, or SacLatino LLC, but remain solely those of the author(s). SacLatino and are copyrighted and its contents may not be copied or used without prior written consent. Copyright 2013. All rights reserved. 4! g July 2013

Our Kids' Community Breakfast Club A Self-Sustaining Empowered Community Our Kids' Community Breakfast Club (OKCBC) a community engagement model, is designed to improve the quality of life for kids and their families. The program operates during the time when school is not in session on Saturdays. The five program components include: • • • • •

Nutritious Breakfast Arts and Crafts Literacy and Math Activities Parent Education Basic Health Screenings

OKCBC currently takes place on the fourth Saturday of each month from 10:00am-12:00pm at Oak Park Community Center, located at 3425 Martin Luther King, Jr. Blvd. Sacramento, CA. OKCBC is a 501(c)(3) nonprofit. Tax ID 27-3502550 DONATE

June 2013 g 5

Cover Story EDITORʼS NOTE: This is the first in a series of articles regarding jobs in energy and the hydraulic fracturing of shale oil rock known as “fracking.” Is there a Latino job boom on the horizon?

The 1 Million Latino Job March

Californiaʼs Central Valley grows over 230 crops and produces over 8 percent of the nationʼs food.

At the recent Hispanics In Energy Summit in Sacramento, it was revealed that energy jobs could reach over one million in California by 2020, due to workforce retirements and new jobs created especially in the oil industry. The new jobs will be created primarily in Californiaʼs Central Valley, which cumulatively has the nationʼs third largest population of Latinos, and claims the nationʼs largest deposits of shale oil. Energy experts and economists view the extraction of shale oil as a solution for Californiaʼs and the nationʼs dependency on imported oil. It is estimated by the U.S. Energy Department that the Central Valley could produce 15.4 billion barrels or 64 percent of the nationʼs total shale oil resources. Moreover, the extraction of shale oil using a process called hydraulic fracturing could create up to one million new jobs in an area largely populated by Latinos. 6! g July 2013

Although it is called the “Monterey Shale Oil Reserve,” the area encompasses the geographical area bordered by the City of Modesto on the North, to Bakersfield on the South, and the Sierra Nevada Mountains on the East, to the Pacific Ocean on the West. This geographical area also has very rich farmland that has drawn millions of Latinos over many decades to live and work in agricultural and peripheral type jobs. Now, new jobs will be created offering above middle-income salaries for high school and college graduates, plus it is anticipated that there will also be a growth of trade and vocational schools in the region as well. “We believe this is going to turn the stateʼs unemployment data on its head,” Catherine Reheis-Boyd, President of the Western States Petroleum Association, told conference goers. “Itʼs a game changer in Latinosʼ quality of life.”

Is California headed toward another “Gold Rush”? First, in 1849, gold was discovered in California Second, Californiaʼs rich farmland becomes the nationʼs top food supplier Third, Californiaʼs massive shale rock could produce 64 percent of the nationʼs oil demand During her presentation, Reheis-Boyd referenced California Gov. Jerry Brownʼs recent statement about the large finding of shale oil and its extraction: “The fossil fuel deposits in California are incredible…We want to keep the greenhouse gas emissions down, but we also want to keep our economy going…There will still be a lot of people driving around for a long time.” ! Reheis-Boyd shared that the types of jobs created will vary from “roughnecks” to office work and will require a high school education, minimum, to ! ! Continued on page 8

The Monterey Shale Oil Reserve sits mostly in Californiaʼs Central Valley. Will this become the stateʼs new Gold Rush?

July 2013 g 7

Cover Story

doctorate degrees for scientists and other professions. “Much of technical jobs today require skill sets that are imported,” said Reheis-Boyd. “The jobs we offer do not require imported skill sets, only those educated and trained in California.” The U.S. Government estimates that the economic benefits of the Monterey Shale Oil Reserve will grow personal income by $40.6 billion, increase local and state government revenues from $4.5 billion to $24.6 billion, and increase the stateʼs GDP by 2.6 to 14.3 percent. Economists suggest these increases would put California on a major economic revitalization track, improving its global ranking, and improving nearly every Californianʼs daily life. As with any method used to remove the earthʼs natural resources, there are concerns about health 8! g July 2013

and environmental impacts in extracting the oil from shale rock. The process is known as “fracking,” which is short for hydraulic fracturing, a process that uses high-pressured water to crack the shale rock open would be used in the Central Valley. Fracking has been around since the 1950ʼs when oil fields went into decline. But, it wasnʼt until the 1990s when new technology greatly improved the ability to combine fracking with horizontal drilling, allowing the extraction of shale oil in areas that could not be reached before, like the Monterey Shale Oil Reserve. “The Monterey Shale Oil Reserve is the largest in the nation,” said Reheis-Boyd. “It could provide California with a supply of energy the state will need well into the future.” - SacLatino

Why knowing about Shale Oil is important for Latinos ! Weʼve all learned about crude oil, especially after seeing large wells gushing out the liquid energy that is converted into gas. Even the Beverly Hillbillies became wealthy after Jed shot into the ground and “Texas Tea” began to bubble up. In fact, crude oil wells are commonplace in and around Bakersfield, and other parts of southern California. ! Today, 60 percent of the crude oil used by Americans is imported, a fact that has kept prices of gas and Shale rocks have oil trapped within them. This oil can be consumer goods unsteady. removed through a process called fracking. ! However, there is a possible solution to our dependency on foreign oil and that is to extract the oil from shale rocks deep beneath the ground. Shale oil could produce the same results as that of crude oil, including synthetic oil and gas. What makes people uncomfortable with shale oil is the process of extracting the oil known as hydraulic fracturing, or fracking. ! Fracking is a controversial process that requires the use of water (90%), sand 9.5%, and chemical additives (.5%) to extract the oil from shale rock. This process has been in use since the 1950s. What is new is the technique to drill horizontally, which began in the 1990s. ! In February of 2014, it is expected that Latinos will become the largest population group in California. Since the concentration of shale oil reserves are underneath where most Latinos reside in the state, they will be the most impacted by fracking. ! The most positive impact of fracking are the estimated one million very well paid jobs ($80 thousand annual salary, benefits, etc.) it could create. This would bolster both local and state government coffers, and would make a major dent in the stateʼs unemployment. It would also generate numerous other peripheral opportunities

for entrepreneurs. ! As long as there is a demand for transportation of people, food, and supplies, there will be a demand for oil products. The clean-energy initiatives are taking aggressive steps toward addressing the electrical needs for home and business use. But, are decades away from harnessing the power of the sun to replace automobiles, planes, tractors, transport trucks, boats, and even gardening equipment. ! The science behind fracking is complex, an there are numerous government entities involved in reviewing safe techniques and issuing permits. In the mix are also politics, which have led many Californians to protest the use of fracking. Join us in the August issue of SacLatino, where we will discuss the politics of fracking. - SacLatino July 2013 g 9


Ana Victoria: Becoming Her Own Performer For many talented ! performers, it is ! ! difficult to find ! ! ! their place in ! ! ! the spotlight, ! ! ! especially ! ! ! when youʼre ! ! ! the child of ! ! ! world famous ! ! ! singers. Ana Victoria is a singer, composer, songwriter, and producer who by age 13 was singing backup to her world famous parents, Amanda Miguel and Diego Vardaguer. Now, touting an Latin Grammy nomination, Ana Victoria is coming to her own. ! The Los Angeles, California born Ana Victoria has established herself as a powerful singer and performer with numerous hits like the more recent “Yo No Lloro Por Llorar” (I donʼt cry for the sake of crying.) Her blend of Latin Rock and Ballads have people in the music industry talking. But, its her sensual appeal and voice that have fans turning out in groves to watch and enjoy her 10! g July 2013

performances. ! Her father especially has influenced her performances and who wrote her 2012 hit, even though Fox Latino and Billboard described her as having “vocals and songwriting chops.” ! Ana Victoria will be performing as part of the Toyota Concert Series at Cal Expo on July 21, with guest performer Irene Davi. - SacLatino


Hispanics In Energy is launched in Sacramento The nonprofit is the first of its kind in the nation and aims to tackle growing industry concerns.

! The Inaugural Hispanics In Energy (HIE) National Energy Policy Summit was a resounding success. Key energy stakeholders, decisionmakers and prominent speakers from community, business, government and the Legislature met in Sacramento, California, the capital of the state with the largest Hispanic population in the nation. Vibrant discussions took place around vital energy issues and policy with a focus on Hispanic Energy Literacy and Engagement.  ! The journey to establish Hispanics In Energy began over a year ago and one of the key leaders of the effort, David C. Lizarraga, a member of the Hispanics In Energy board of directors and founder and executive of TELACU, delivered a presentation to the National Association of Utility Commissioners (NARUC), Utility Market Access Committee in Baltimore, MD in November of 2012. ! In early 2011, former Michigan Public Service Commissioner Monica Martinez contacted José L. Pérez to inquire why there was HERE TO SAMPLE notCLICK an organization that supported Hispanic involvement in the energy industry?  That 12! g July 2013

question led to the creation of Hispanics In E n e r g y ( H I E ) a s a p u b l i c b e n e fi t n o n profit corporation in November 2102.  ! “We had well over 200 participants that included some very powerful presentations by corporate and government leaders,” said Jose L. Perez, HIE Chairman and CEO. “It was important that this Summit establish the right initiatives for us to move on, and it accomplished that.” ! Presentations were made by California Public Utilities Commission Chairman Michael Peavey, Western States Petroleum Association President Catherine Reheise-Boyd, former Michigan Public Service Commissioner Monica Martinez, California State Assemblymember Rudy Salas, and New Mexico Public Regulation Commissioner Valerie Espinoza.! ! The mission of the HIE is to facilitate Hispanic inclusion in America's Energy Industry.  HIE is a resource for the energy industry, utility companies, municipalities, elected and appointed officials on: Public Policy; Governance; Employment; Procurement; Philanthropy; and, Customer Service and Marketing. - SacLatino

July 2013 g 13


Latino groups and businesses hold press conference to commemorate a major milestone Latinos now at parity with Whites in California “This population milestone should be seen as an opportunity for Latinos in politics and in society.” - Carlos Alcala !

On July 1, 2013, at high noon, a formal thousand to 30 thousand years ago. We were press conference was held at the North steps of here when the U.S. immigrated into California. the State Capitol where a group of about 20 The State estimates that by 2013, Latinos government and Latino leaders announced a will be at 40.7 percent and 44 percent by 2030. significant milestone for California, the Although this is a significant job in population, achievement of parity of Latinos gaps between Latinos and Whites with Whites. remain relatively high. ! According to the California ! "We want to recognize this State Department of Finance momentous change by Demographic Research Unit, acknowledging the responsibilities Latinos have reached parity with that lay ahead for our community Whites comprising 39 percent of at large as well as our state," said the Stateʼs population, and are Orlando Fuentas, President of the being predicted to be the stateʼs Latino Democratic Club. majority around February of next ! With a larger population than year. Although this is exciting all of Canada, California keeps information for some, others see it reaching milestones that as challenges that need to be completely set it aside from the Carlos Alcala addressed. rest of the 49 states in the U.S. ! "I think in the long run, the change in the Unfortunately, Latino education and economic numbers is really not all that significant,” said attainment lags behind the White population, Carlos Alcala, Chair of the Chicano Latino making it a challenge for community leaders and Caucus of the California Democratic Party. “What organizations. However, the actions have been I mean by that is, weʼve been here a long time, 10 launched to resolve the concerns. - SacLatino 14! g July 2013


Health Law Guide for business owners now available in Spanish SACRAMENTO, CA -- More than 750,000 copies of Sólo Los Hechos: La Ley del Cuidado de Salud y su Empresa, a business guide to federal health reform rules, will be distributed in Spanish language publications across California as part of an effort to provide Hispanic small business owners with accurate and unbiased information about the Affordable Care Act. “Many employers and employees are still confused about the health care law and what will – or will not – be required of them when the law takes full effect in January,” said Mark Martinez, President and CEO of the California Hispanic Chambers of Commerce. “While some rules continue to be made about how the law will work, all employers – including those who do business primarily in Spanish – must have reliable, unbiased information on which to make decisions about what health insurance is best for them and their employees. Thatʼs whatʼs so unique about Sólo Los Hechos: La Ley del Cuidado de Salud y su Empresa, it provides information important to small business owners in a format thatʼs useful for Spanish speakers.” ! Similar to the English Just The Facts: The Health Care Law & Your Business, which was released in late 2012, this easy-to-use guide

provides a detailed breakdown of employer coverage requirements and new benefits. It highlights key areas of the health care law for business including tax credits, cost containment measures and insurance market reforms. It also provides information on Californiaʼs new health insurance marketplace, Covered California, and its Small Business Health Options Program (SHOP).  ! “Most small business owners are working hard to keep their company going, they need factual information thatʼs direct and easy to understand,” said Marcia Dávalos, Southern California Outreach Manager for Small Business Majority. “There is a need for clear and accurate information on the health care law not just in English, but also Spanish. By creating this resource in Spanish, we are helping Hispanic employers have a better understanding of a law that they will need to comply with. Weʼre thrilled that Sólo Los Hechos is designed to offer Hispanic employers information on the law that ! ! ! ! Continued on Page 18 July 2013 g 15

FROM CITY HALL ! By a 7-2 vote the Sacramento City Council has set aside $6.5 million in public funding to be spent on the new downtown arena. This decision commits $1.75 million toward City Manager John Shireyʼs ability to begin dealing with consultants, which includes legal, design, financing and construction services. ! "We've come a very long way," said Councilman Allen Warren. "Right now, we're making decisions to invest in our city. Those millions that we invest I think will come back in the form of a tremendous resource for our city." The two nay votes came from Councilmembers Kevin McCarty and Darrell Fong, which neither explained their decision to vote no.

Councilmember Allen Warren promotes the 7th Annual Baseball Camp August 24 ! T h e 7 t h A n n u a l Yo u t h B a s e b a l l Camp,  sponsored by New Faze Development & Sacramento State, is coming up on Saturday August 24th from  9am-2pm (check in at 8am). Attendance is  *FREE* but participants must register in advance. Click here or call (916) 929-6402 to register!

SUBSCRIBE! Only $36 a year keeps you in touch Email: to get start your subscription

16! g July 2013


Assemblyman Roger Dickinson announces candidacy for State Senate ! “Today I announced my candidacy for the California State Senate,” Dickinson told the crowd of supporters. “I am humbled by the support I have received by the community and by Senate Pro Tem Darrell Steinberg.” ! As a dedicated public servant for over 40 years, Dickinson had demonstrated his ability to work in a bipartisan manner without sacrificing his principles. This dedication has already won him support from numerous elected officials in the region including US Senator Dianne Feinstein, County Supervisor Phil Serna, SMUD Boarmember Nancy Bui-Thompson, and Natomas Unified School District Trustee Lisa Kaplan. ! The 6th Senate District covers all of Sacramento, Citrus Heights, Florin, Foohill home in Woodlake, where he and his wife Marj Farms, Parkway-South, Rio Linda and Rosement. have lived for over 30 years, Dickinson continued It also covers parts of Arden-Arcade, Carmichael, his push for consumer protection, improved Elk Grove, La Rivera, North Highlands, and Rancho Cordova. The primary election will be education, job creation and the environment. held June 3, 2014. - SacLatino California Assemblymember Roger Dickinson, D – 7th AD, announced his candidacy for the 6th Senate seat currently held by Senate President Pro Tem Darrell Steinberg, who is termed out. Dickinson has represented the 7th Assembly seat for the last 3 years and was also Sacramento County Supervisor for 19 years prior to that. ! Making his announcement from outside his

July 2013 g 17

Sacramento Works and SETA join to to build area workforce Sacramento Employment and Training Agency and Sacramento Works have announced the creation of centers to expand their services to include on-the-job training and occupational skills to meet todayʼs workforce needs. The changes were announced July 1, 2013. The proposed changes are in response to the growing gap in workforce skills, especially in administration, technology and health care. "Before, you would only go to one of our career centers. Now, we're putting more money into training and trying to serve more people in an i n t e n s i v e w a y t h r o u g h t r a i n i n g , " S E TA spokeswoman Terri Carpenter said. Sacramento Works offers five One-Stop Career Centers in the area, including Galt, that offer skills assessment, career coaching, job search assistance, job placement, and scholar-

ships to training. They have another eight locations that offer job readiness, computer literacy and GED preparation. ! SETA is working with the Sacramento and Elk Grove Unified School Districts as well as the Center for Employment Training to offer a mixture of employment and hands=on training services. ! For more information and locations, contact Sacramento Works Career and Training Centers, call (916) 263-3800 or visit

From Page 15, Health

that most fits their needs.” ! Hispanic business ownersʼ understanding of the Affordable Care Act is fundamental to the successful implementation of the law. Nearly 60 percent of Californiaʼs 7.1 million uninsured is Latino, making Latinos the single largest group of persons newly eligible for expanded coverage under the Affordable Care Act.  ! “Successful implementation of the health care law will depend largely on getting Californians to enroll into health coverage,” said Daniel Zingale, Senior Vice President, Healthy California at The California Endowment, which is supporting the outreach effort.   “Employers play an important role in providing health coverage and we want to be sure they have access to the information they need to make informed decisions that will help them keep a healthy workforce. This Spanish guide falls directly in line with our efforts to reach the Latino community.”  ! Sólo Los Hechos: La Ley del Cuidado de Salud y su Empresa can also be found online at - SacLatino 18! g July 2013

Latina appointed Deputy Secretary at CalVet M i r t h a Villarreal-Younger, !

45, of Sacramento, has been appointed deputy secretary of minority veterans affairs at the California Department of Veterans Affairs. ! VillarrealYounger is director of state personnel at the California Military Department, where she has served in multiple positions since 2001, including deputy director of state personnel programs, state equal employment officer, deputy director of public affairs and command information officer and chief of community relations. VillarrealYounger was a force integration officer at the California Army National Guard from 1997 to 2001. This position does not require Senate confirmation and the compensation is $120,000. Villarreal-Younger is a Democrat.

Cheers and Beers to the Sacramento Taco Festival on October 5th!

COME SEE US: 1260 N. McDowell Blvd, Petaluma, CA 94954

Profile for POP-9 Communications

Saclatino July 2013  

The July issue of SacLatino Magazine

Saclatino July 2013  

The July issue of SacLatino Magazine

Profile for pop-9com

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded