Volume 21 | Issue 2
27
March/April 2016
Sanke or Showa?
LANGUAGE OF KOI
Don't be "koi." Which is it — white and red with black spots, or black and red with white spots? If this question made you hesitate even for a second, look no further than pg. 27. Ellen Kloubec will "Showa" you five easy guidelines for quickly telling the difference and saving face with your inquisitve customers.
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Instagram Your Way to Success They say that there are plenty of fish in the sea. But that doesn't mean the world shouldn't see what you have to offer. Brad Cazee is back with a new-school approach for building and expanding your business using social media. Cast a line on Instagram to save time, tackle your fears and reel in new followers on one of the fastest-growing, highest-yielding smartphone apps on the market.
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Building an Insulated Pond
If you can't stand the heat... or the cold for that matter, Kent Wallace has a simple solution that won't break the bank or endanger your fish. In an installment in our ongoing series looking at building with Insulated Concrete Forms (ICFs), he shows you how these versatile construction materials can keep your costs low without sacrificing your creative eye for a cutting-edge insulated pond.
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INspiration Fasten your seatbelts, because Freddie Combas takes you on a whirlwind trip through his mind, navigating a winding road of people and events that have left him INspired over his 17-year career. But whether or not your inspirational story also includes Oprah Winfrey and grape jelly, his words of wisdom and call to seize the day will leave ripples on the surface of your mind.
Snapchat Savvy Floundering in your own little puddle? Carping and griping about your communication skills? On pg. 51, Eric Triplett dives into the world of Snapchat, which isn't just for teenagers anymore. It's actually the latest mainstream social media frontier, helping you not only bait and lure new customers, but also develop lasting client relationships like you've never had before.
Don't Forget Plant Shelves! It may have happened to you before. You've nearly finished installing a new water garden for marginals, and your customer has a "Eureka!" moment — why not include a few water lilies, too? This could pose a major problem, unless you've planned ahead. Jennifer Zuri explains how building plant shelves avoids these types of issues and helps you cater to changing conditions and the pickiest of customers... including yourself!
March/April 2016
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DEPARTMENTS 6 58 60 61
Upcoming Events Trade News Marketplace Advertisers’ Index
COLUMNS 7 Publisher’s Perspective
POND Trade Magazine
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