Publisher’s Perspective
Pond World Distributing, LLC
Momentum for the New Year
O
h, the weather outside is frightful! Well ... it soon will be here in Chicago, anyway. Thankfully, we’ve had a hectic few weeks at POND Trade central to keep us busy. It’s that most wonderful time of the year when we put our editorial calendar together for next year, and let me tell you: 2016’s story schedule is a holiday gift that our readers will love. What tickled my fancy as we planned for next year was the ease with which things came together — both the topics that cropped up and the authors who came forward to write. It seems that momentum keeps building with each issue we print! At the end of a great 2015, our coverage is expanding even further and our contributing creatives are raring to go. You ask for it and we bring it! Speaking of “bringing it,” you should see some of the fresh content that Eric Triplett’s been bringing to his viewers on Periscope. If you’re not familiar with this hot new technology, Periscope is a social media app that lets users stream video from their phones to fans around the globe — live! And according to The Pond Digger, it’s the key to exponentially expanded exposure for your business. Check out Eric’s Periscope hows and whys (and even some what-not-to-dos) on Page 26. Of course, not all the technology we cover is cutting-edge. In fact, David Duensing recently created a masterpiece in a style of pond that’s over 3,000 years old! Turn to Page 8 to read about his challenges and triumphs in building an authentic Chinese pagoda garden that stimulates the intellect and soothes the soul. No water garden would be complete without a well-designed filtration and circulation system. According to John Adams, the key to making this happen is zero. Zero-edging, that is! If crystal-clear water is high on your Christmas list, turn to Page 39 to find out how zeroedging and wetland intakes can polish your water to a brilliant sparkle. Sadly, it’s hard to create crystal-clear water when there’s hardly any water at all. Mike Garcia knows this too well; he’s been covering water conservation in POND Trade for years. Today, as the mega drought puts his state in crisis, Mike’s message is more vital than ever. Read Page 22 to learn why ponds are the sustainability solution that California so desperately needs. Business-minded folks will want to read Mark Battersby’s tips on keeping your financial ducks in a row in light of the Affordable Care Act on Page 16. Unfortunately, all the ducks have already left my pond in search of warmer climates. But thanks to great stories like the ones above, 2016 promises to be our hottest year yet. Happy PONDering!
November/December 2015
Wholesale to the Trade • Quality Pond Products • Unbeatable Service • Highly Experienced Staff Superior product lines including: EasyPro • Alpine Corp. • Pondmaster • Aqua-One Mars • Eco-Labs • Little Giant • BioSafe • Aqua Ultraviolet ShoKoi • Tsurumi Pumps • Crystal Clear Products Order online at
www.PondWorldOnline.com 970-420-7277
2715 East Mulberry • Fort Collins, CO 80524 Fax: 970-224-3664 Email: PondWorldDist@msn.com March 27, 2015 • Pond World • Pond Trade Magazine 1/4 vertical (3.625” x 4.875”)
A SIMPLE GLASS OF WATER Every year, more people die from water related illnesses and disease than from all the guns, in all the wars on earth! Clean water should be within everyone’s grasp.
Visit www.PondsForPeace.org and do something wonderful!
POND Trade Magazine
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