3.17. Phase 2: Define Project: Stakeholder Salience Model

The slide animation will guide you through this slide. Note that this is one of the most popular

models in stakeholder analysis. Explain that it takes into consideration three very important

perspectives: ability to influence a project (Power), criticality of a stakeholder for a project

(Legitimacy), and the perception of a stakeholder to be important to a project (Urgency). As a result

dividing stakeholders into eight groups becomes one of the most practical stakeholder prioritisation

approaches.

Discuss this model with participants and address potential questions. You can flexibly combine this

slide with the previous one and use the time allocated for both as one consistent topic.

Timing: 5–10 minutes

Up to 5 minutes—basic presentation of the model Up to 10 minutes—extended presentation of the model

References

Mitchell, R.K.; Agle, B.R.; and Wood, D. 1997: “Towards a theory of stakeholder identification and salience: defining the principle of who and what really counts”. Academy of Management Review, Vol. 22 No.4, 1997 (to learn more about Stakeholder Salience Model)