3.29. Phase 4: Follow-up Project: Change Management with ADKAR Model

The slide animation will guide you through this slide. Start with saying that the topic of this slide is

one of the most challenging aspects of project management. When organisations undertake

projects they tend to focus on the delivery of project output and take for granted that this will

automatically ensure realisation of expected benefits. Note that the approach presented

throughout the whole course is very strongly oriented at taking into consideration the change

management aspect of a project. Change was part of the Business Analysis Core Concepts Model.

Stakeholders concerns related to project outcome were the basis to develop a strategy of managing

their engagement in a project. We also emphasise the importance of benefits management at every

stage of the project life-cycle. This slide presents a consistent framework for understanding change

at individual level. The model becomes the foundation for a successful implementation of change

at organisational or contextual level.

Spend several minutes on presenting each of the elements of ADKAR model. Emphasise the

sequential nature of the model and the fact that all components are needed for effective change

management. Point out that though “Awareness” part is relatively easy to achieve, a typical barrier

that ruins many change efforts is insufficient “Desire”. Note that “Ability” is the component that can

be directly translated into actions necessary to implement change, so it can be considered as the

most important element of the model. Explain that the model is very strongly supported by a

complete change management methodology with defined roles, ready-to-use tools and document

templates, and the guidelines on how to conduct each step. Support the presentation of ADKAR

model with an example of a winning or losing approach to managing a project outcome. If

presenting a negative example make sure you explain what difference would it make to apply a

method such as ADKAR. Alternatively, you may ask participants what are their experiences with

successes and failures associated with change management aspect of their projects. Throughout

this part monitor the energy and engagement. This is a very important and final topic. After the

whole day the group may already be a little tired and you need to ensure not to turn this part into

a boring lecture.

Timing: 15 minutes

Up to 3 minutes—presenting and discussing the topic

Note: You may extend time allocated for this slide if participants explicitly mention change management as one of their main expectations from the course. You may generate this additional time by cutting on those topics that are of lower priority for participants. Plan this change as early during the course as possible. If time permits, as part of this slide you may conduct a quick review of the whole section with the use of

Review Questionnaire. To trigger the review slide click with the mouse pointer on UMBRELLA logo in the

right bottom corner. The review for this section consists of three questions. Estimated timing—up to 1 minute.

References

Hiatt, Jeffrey M. 2006: ADKAR: A Model for Change in Business, Government and our Community. Fort

Collins, CO: Prosci Research (to read about ADKAR model)