2.27. Phase 2: Define Project: Stakeholder Identification and Analysis

The slide animation will guide you through this slide. Before triggering animations say that in this

slide you return to the topic of project stakeholders to elaborate on their identification and analysis.

Then explain the process of stakeholder identification and analysis and associated tools. Ensure that

you convey the following messages:

• The rationale for conducting this process emphasising that its outputs become the basis

for planning effective communication in a project and for undertaking actions engaging

stakeholders critical to project success.

• Identifying three basic steps of this process:

• Identifying and segmenting stakeholders

• Analysing stakeholders more thoroughly

• Developing stakeholder management strategy

• Providing brief explanation of each of these steps.

• Explaining the two basic tools of the process:

• CPIG segmentation model

• Stakeholder radar

It is recommended to illustrate this topic with at least one good example from your experience.

When providing such example describe what tools and methods were used, how much additional

effort was spend on the process and what were the benefits achieved. If time permits you may ask

if participants currently do any steps of this process and what are the methods they find effective.

Ask participants if they have any questions, respond to these questions and then follow to exercise

“Stakeholder Radar”. Note that this exercise is optional—you can skip it or do it together with the

group as part of the discussion of this topic.

Timing: 10–35 minutes

Up to 10 minutes—presenting and discussing the topic and tools Up to 20 minutes—conducting the exercise with the wrap-up Up to 20 minutes—presenting and discussing the topic with exercise conducted as part of the discussion 5 minutes—time buffer

Note that this slide and the associated topic allows you for some flexibility in the time management aspect of the course. The topic is very important and should not be neglected but if you need to generate some additional time for other topics or activities you will find it here. In its shortest version you may compress the duration to about 10 minutes. However, do this only as a last resort. A more expanded version (with the exercise conducted as part of the discussion) would take approximately 20 minutes. A full version with stand-alone exercise done by participants may last up to 35 minutes.