info@nama-d.com
Work and Design Portfolio
Nama-d Studio Portfolio Pablo Vidiella Architect / Designer
Madrid / 2024
www.nama-d.com
® Nama-d Studio, since 2017
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CONTENT.
TA B LE OF CON T E N T
THE DESIGNER.
4
SANKAO COFFEE TABLE.
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+ GOLDEN A’ Design Award 2021, Milan. + WINNER iLuxury Award 2021, USA. + GOLD WINNER Muse Design Awards 2020, New York. + WINNER - European Product Design Award, ePDA 2020. + GOLDEN AWARD Novum Design Award 2020, France.
KURIA TABLE.
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+ WINNER ex aequo Rado Star Prize Spain 2018, Both Jury and Prix du Public.
KAONA TABLE.
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+ GOLDEN AWARD Novum Design Award 2020, France. + WINNER iLuxury Award 2021, USA.
KUROBA TABLE.
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+ GOLD WINNER - Muse Design Awards 2020, New York. + WINNER - DNA Paris Design Awards 2020, France. + WINNER - European Product Design Award, ePDA 2020.
OMOSA BENCH.
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Project Portfolio
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HANA CHAIR (CONCEPT).
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+ GOLDEN A’ Design Award 2022, Milan.
NIKAO SIDE TABLE.
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+ SILVER A’ Design Award 2023, Milan.
HONE SHELF.
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* WORK IN PROGRESS *
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CONTENT.
HIGHLIGHTS.
Project Portfolio
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THE DESIGNER.
W E LCOME TO M Y P OR T FOLIO
PABLO VIDIELLA. A DEEPER LOOK.
Pablo Vidiella was born in 1984 in Nama: From Japanese 生, meaning
Madrid, where he is currently based.
“raw; fresh; pure; as it is; unedited”.
Interested in arts, he decided to study Architecture, obtaining the degree in 2013. After that he moved to London, where he started working in a wellknown architectural practice, having the opportunity to work in different fields and scales of architecture and design, getting in touch with technical and digital fabrication.
Nama-d is an award winning de-
Back in Madrid, he decided to train
sign studio where shape experi-
and focus exploring and investigating
mentation takes place. Inspired
creation boundaries as a personal
by nature, my work emulates
challenge until today.
evolutionary processes, subjecting pure geometries to certain tensions, obtaining new living forms that fit a specific use. Pablo Vidiella Founder of Nama-d Studio in 2017
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* DE S IGNE R OF T HE Y E A R , 2 02 0 * N O V U M D E S I GN A W A R D S , F R A N C E
When facing a new creation, I have
That instinct lingers in our animal
ing piece of furniture through this
nature and living forms as a refer-
subconscious, and the soft, natural
complex manufacturing process. It
ence and inspiration.
forms give us pleasure and tranquil-
needs to be magnetic to the viewer.
ity. Its attractive shape, together with
Technically, the great challenge is to
The creative process consists of try-
the warmth of the material, makes
model and CNC cut the wooden piec-
ing to emulate this evolutionary natu-
the user to come closer, touch it, sit
es with such a complex geometry.
ral process through natural materials
next to it.
and give a function to it. This experimental phase is developed through
The construction and manufacturing
direct transformation exercises using
process equally combines technology
everyday simple material such as
and craftsmanship. High quality solid
plasticine or paper, and tools such
wood planks are machined three-
as drawing and 3D software. Once
dimensionally using a 5 axis CNC
the model is created, a prototype is
milling router, following a 3D draw-
manufactured and tested using CNC
ing. Once the pieces are machined,
technology and wood craftsmanship.
these are glued and assembled one another by wood artisans obtaining
My designs interacts with the ob-
the final shape and giving life to the
server in a natural way. The human
object.
eye is more used to curved lines and surfaces, they have always been pres-
I find specially challenging to achieve
ent in nature, they surround us.
an organic, beautiful and eye-catch-
Pablo Vidiella International Design Member
Project Portfolio
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SANKAO COFFEE TABLE.
Sankao: from japanese 三顔, meaning “three faces”.
so, both structure and utility are solved maintaining the original essence, becoming
Sankao coffee table is
a more complex and
an elegant, daring and
organic object.
cutting edge piece of furniture based on an
Series limited to 250
evolutionary concept
signed and numbered
of circular geometries,
copies. Each piece of
which grow and devel-
furniture is packed in a
op as a living being until
wooden box for maxi-
they manage to adapt
mum care.
to an environment and a function. The purity of the original shape is altered through simple transformations. By doing
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Photography: Nama-d
Location: Madrid
Release: September 2018
Material: Solid iroko wood
Project Portfolio
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“ S PEC TACUL A R M A S T E R PIECE “ MUSE AWARDS , NY - US A
09 / 2018 Interior view. The construction and manufacturing process equally combines technology and craftsmanship.
Project Portfolio
General view. The choice of material had to fulfil a fundamental premise: to be a living material, with its own unique DNA and footprints. This material could not be other than solid wood.
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CUTTING EDGE PIECE OF FURNITURE.
“ Sankao interacts with the observer in a natural way. The human eye is more used to curved lines and surfaces, they have always been present in nature, they surround us. That instinct lingers in our animal subconscious, and the soft, natural forms give us tranquility and pleasure. Its attractive shape, together with the warmth of the material, makes the user to come closer, touch it, sit next to it. ” Pablo Vidiella - Founder of Nama-d Studio
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S A NK AO COFFE E TA B LE
Organic shape: Inspired by nature and living forms, Sankao is conceived from geometric simplicity and evolves to become a new complex living being..
Eco-friendly: Sankao Coffee Table is patiently crafted from the finest hardwood; hand-selected and sourced from certified, sustainable sources.
Project Portfolio
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S A NK AO COFFE E TA B LE
SOPHISTICATION.
Solid natural iroko
Technical Data Material: Solid natural iroko wood. Oil and natural wax finish.* Dimensions & weight: Height: 420 mm Width: 1200 mm Length: 1200 mm Weight: 33 kg Bespoke material and finishes are also available upon request. * It is highly recommended to always clean the surface using a dry, clean and soft cloth. It’s also advisable to feed at least once a year using a natural cream wax to prevent drying and cracking.
Photography: Constantin del Castillo Designer: Pablo Vidiella
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Detail: Each piece produced through this process has been patiently hand-shaped and crafted to the highest standards, taking care of every last detail.
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“ C A N ’ T S TOP LOOK ING AT T HI S , SUCH A UNIQUE PIECE ! “ H A L F H A LT S T U D I O , T X - U S A
Living space: It’s a magnetic, daring and timeless design. Sankao becomes the main character in any modern space, and its sinuous shapes and material complements any other elements of the room.
Project Portfolio
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S A NK AO COFFE E TA B LE
GIVE AN URBAN TASTE. Image made by: Nama-d Studio Release: May 2019 Location: Madrid Designer: Pablo Vidiella
Solid charcoal ash
Urban taste: Charcoal ash is a great option for modern and transgressive spaces. Its style gives an urban and youthful air wherever is located.
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05 / 2019 Technology: The planks of Iroko solid wood are machined threedimensionally using a 5 axis CNC milling router (numerical control), following a 3D drawing.
Project Portfolio
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KURIA TABLE.
Table (noun) “A piece
The horizontal plane
of furniture with a flat
is conceptually folded
top and one or more
and becomes both the
legs, providing a level
vertical and horizontal
surface for eating, writ-
structural function, giv-
ing, or working at.”
ing a unitary solution.
Kuria table arises from
This is a unique piece of
a conceptual investiga-
furniture.
tion and reconsideration of the conventional definition of “table”. The aim is to emphasize the essential element of the table, the horizontal plane. In this way, all secondary elements are removed and its main component becomes the table in its entirety.
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Photography: Nama-d
Location: Madrid
Release: December 2017
Material: Solid iroko wood
Project Portfolio
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M A DR ID / DEC 2 0 17 “ The aim is to highlight the organic essence of the piece, its living personality and to contrast the strength of its mass with the lightness of its subtle contact with the ground.”
1 2 / 2017
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Madrid Design Festival: Kuria Table won the Rado Star Prize Spain 2018, both the public and the jury’s ex aequo prize, which was awarded in the first year of the Madrid Design Festival.
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BEAUTY OF THE SIMPLE. “
“ YOUNG DE S IGN FOR T HE FU T UR E “ R O O M D E S I GN M A G A Z I N E , S PA I N
“ Kuria Table was born as a conceptual and formal investigation of what is probably one of the most primitive and essential functional objects for human beings in history; a table. The birth of Kuria Table not only meant a ‘before and an after’ in me as an architect and designer, but it is also part of a change in my personal life, as it coincides with the birth of my first daughter Clara (in Japanese Kuria).” Pablo Vidiella - Founder of Nama-d Studio
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K UR I A TA B LE Technical Data Material: Solid natural iroko wood. Oil and natural wax finish. Dimensions: Height: 750 mm Width: 900 mm Length: 3000 mm
Photography: Nama-d Studio Designer: Pablo Vidiella Location: Madrid
Wood ‘bending’: Although it might look like the table top is actually bent, the reality is that Kuria is composed by 68 wood sections which are carefully 3D cut with the latest technology of numeric control.
Structure: The inside of the table houses several metal profiles and a pre-stressed calibrated bar in order to provide greater structural stability.
Project Portfolio
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KAONA TABLE.
Kaona, abbreviation of
a new living object. By
Kaonashi: from japa-
doing so, the dining
nese カオナシ, meaning “no face”.
area is conveniently lifted from the floor, solving it’s structural
Kaona table arises as
and functional require-
an investigation of
ments.
circular and elliptical geometries through a
Series limited to 100
very simple conceptual
signed and numbered
sequence of stretching
copies. Each piece of
transformations.
furniture is packed in a wooden box for maxi-
An ellipse is obtained
mum care.
enlarging a circle, creating a bigger functional surface. By stretching four points of this new geometry four legs start to grow, becomming
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Photography: Nama-d
Location: Madrid
Release: December 2018
Material: Solid iroko wood
Project Portfolio
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“ A C A P T I VAT ING FLUID B E AU T Y “ L X Q M A G N º 7 7, S PA I N Principle: Same as Sankao, Kaona is based on an evolutionary principle that generates a new living and complex geometry following a simple, elementary one.
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Technical Data
K AON A TA B LE
Material: Solid natural iroko wood. Oil and natural wax finish.*
Solid natural iroko
NATURAL INSPIRATION. Photography: Constantin del Castillo Location: Madrid Designer: Pablo Vidiella
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Dimensions & weight: Height: 750 mm Width: 1380 mm / 1220 mm (dining) Length: 2400 mm Weight: 80 kg Bespoke material and finishes are also available upon request. * It is highly recommended to always clean the surface using a dry, clean and soft cloth. It’s also advisable to feed at least once a year using a natural cream wax to prevent drying and cracking.
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Inspiration: Nature is my main source of inspiration. Living organisms, cell growth and concepts such as evolution are crucial in understanding the design of objects related to their function over time.
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K AON A TA B LE
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” Hans Hofmann
Photography: Nama-d Studio Designer: Pablo Vidiella Location: Madrid
‘Fluid Wood’: Although it might look like the table top is actually bent, Kaona table is carefully 3D cut with the latest technology of numeric control in order to preserve the organic condition present in nature.
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KEEP THINGS SIMPLE.
Simplicity: Although Kaona Table is a major technological and manufacturing challenge, its simplicity in shape conveys a state of harmony and calm. Keep things simple is the highest level of sophistication.
Project Portfolio
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KUROBA TABLE.
Kuroba: from japanese
available upon request.
“clover”.
Series limited to 100
クローバー, meaning
signed and numbered Inspired by plant
copies. Each piece of
nature, Kuroba Table
furniture is packed in a
emerges and grows
wooden box for maxi-
through various simple
mum care.
operations by transforming three points of a circle. The purity of it’s original geometry is subtly altered through an evolutionary process in order to meet its main needs, both functionality and stability. Material and wide range of colours are
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Photography: Nama-d
Location: Madrid
Release: February 2020
Material: Krion™ Solid Surface
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02 / 2020 Manufacture process. In Kuroba Table, the solid surface sheets are literally bent in order to achieve the desired shape. The way to achieve this is to thermoform it by heating the material and shaping it in a mould.
Project Portfolio
Care for detail. The construction and manufacturing process equally combines technology and craftsmanship.
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K UROB A TA B LE
Eco-friendly: Krion™ Solid Surface is an ecological material, as it can be recycled 100%.
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“ When facing a new creation, I always have nature and living forms as an inspiration. Every curve and surface present in living
GRACEFUL ELEGANCE.
beings have a biological explanation related to a certain function over time, and these evolutionary changes and transformations are what I find especially inspiring. My work trys to emulate this natural process obtaining new living forms that fit a specific use.” Pablo Vidiella - Founder of Nama-d Studio
Photography: Constantin del Castillo Location & Designer: Madrid, Pablo Vidiella
Project Portfolio
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M A DR ID / FE B 2 02 0
Photography: Constantin del Castillo Designer: Pablo Vidiella
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Detail: Krion™ features: it does not have any pores, it is antibacterial without any type of additive, it is hard-wearing, highly resistant and easy to repair, only requires minimum maintenance and is easy to clean.
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K UROB A TA B LE
CLEAN LINES DESIGN.
Krion™ ‘Day Nature’
Technical Data Material: Krion™ Solid Surface. Indoor and outdoor use. It is a material that is warm to the touch and similar to natural stone. It is made of two-thirds natural minerals and a low percentage of high-resistance resins. Dimensions & weight: Height: 750 mm Width: 1600 mm Length: 1600 mm Weight: 54 kg Wide range of alternative colours are available upon request.
Lightness: With a constant 12mm thickness throughout the table, Kuroba becomes a slim, light and elegant piece of furniture suitable for any contemporary space.
Project Portfolio
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ENHANCE YOUR LIFESTYLE. K UROB A TA B LE Solid Surface Krion™ offer more than 100 colours sheets with a wide range of possibilities for carrying out unique projects without limits, whatever the place or space in which they are used. It is even possible to combine colours to make unique and bespoke pieces.
Krion™ ‘Pietra’
Colour palette: The large palette of sheet colours multiply the possibilities when combining elements and integrating them easily, whether with other materials or different decorative elements. Image made by: Nama-d Release: February 2020 Location: Madrid Designer: Pablo Vidiella
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OMOSA BENCH.
Omo-sa: from japanese
重さ, meaning “weight”.
mum care.
Omosa arises as a reinterpretation of a conventional bench through a very simple conceptual sequence of pressing transformations. The influence of weight alters the original geometry of the bench and adapts it to the user, favoring its use and comfort. Series signed and numbered copies. Each piece of furniture is packed in a wooden box for maxi-
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Photography: Nama-d
Location: Madrid
Release: October 2021
Material: Solid iroko wood
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M A DR ID “ The aim is to highlight the organic essence of the piece, as a result of the user needs. Omosa bench transforms its own surface in order to offer a seat to the users”.
10 / 2021
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Living space: It’s a magnetic and timeless design. Omosa becomes the main character in any modern space, and its sinuous shapes and material complements any other elements of the room.
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Technical Data Material: Solid walnut wood. Oil and natural wax finish.* Dimensions & weight: Height: 460 mm
Solid natural walnut
Length: 2400 mm Width: 450mm Weight: 50 kg Bespoke material and finishes could also be available upon request.
Technology: The planks of Walnut solid wood are machined threedimensionally using a 5 axis CNC milling router (numerical control), following a 3D drawing.
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OMOS A B E NCH
Eco-friendly: Omosa Bench is patiently crafted from the finest hardwood; hand-selected and sourced from certified, sustainable sources. Alternative solid wood such as Iroko or Ash are also available upon request.
“
“ LE S S I S MOR E “ M I E S VA N D ER R O H E
Image made by: Nama-d Studio Release: October 2021 Location: Madrid Designer: Pablo Vidiella
Project Portfolio
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HANA CHAIR.
Hana: from japanese
はな , meaning “blossom”.
Its attractive shape, together with the warmth of the material, makes the user to come closer
Hana Chair is an
and interact with it in a
elegant, daring and
natural way.
cutting edge piece of furniture inspired by
Each signed and num-
plant nature. Like a
bered piece of furniture is
flower, Hana blossoms
conveniently packed in a
into two petals as a
wooden box for maxi-
structural and func-
mum care.
tional solution to the requirements of a chair, by embracing both the backrest and the seat. The human eye is used to curved lines and surfaces, they have always been present in nature.
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Photography: Nama-d
Location: Madrid
Release: March 2022
Material: Solid Charcoal Ash
Project Portfolio
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“ N AT UR E A S A S OURCE OF IN S PIR AT ION “
03 / 2022 General view. The choice of material had to fulfil a fundamental premise: to be a living material, with its own unique DNA and footprints. This material could not be other than solid wood.
Project Portfolio
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NIKAO SIDE TABLE.
Nikao: from japanese に顔, meaning “two faces”.
bered copies. Each piece of furniture is packed in a wooden box for maximum care.
Nikao side table is a sculptural piece of furniture based on transformation concepts of circular geometries. A cylinder is chosen as the base of its useful solution, and this is altered by simple compression and subtraction operations in order to lighten its mass, giving movement to the piece. Series signed and num-
Photography: Nama-d Date: March 2023
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03 / 2023 Interior view. The construction and manufacturing process equally combines technology and craftsmanship.
Project Portfolio
General view. The choice of material had to fulfil a fundamental premise: to be a living material, with its own unique DNA and footprints. This material could not be other than solid wood.
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PLAYFUL DESIGN.
Organic shape: Inspired by nature and living forms, Nikao is conceived from geometric simplicity and evolves to become a new complex living being..
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NIK AO S IDE TA B LE
Technical Data Material: Solid natural iroko wood. Oil and natural wax finish.* Dimensions & weight: Height: 540 mm Diameter: 540 mm Weight: 33 kg Bespoke material and finishes could also be available upon request.
Solid natural iroko
Eco-friendly: Nikao Side Table is patiently crafted from the finest hardwood; hand-selected and sourced from certified, sustainable sources.
Project Portfolio
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HONE SHELF.
Hone, abbreviation of
thickness optimization,
Honegumi: from japa-
giving fluidity and move-
nese 骨組み, meaning
ment to the piece.
“skeletal frame”. Series signed and numHone shelf arises as
bered copies. Each piece
a reinterpretation of
of furniture is packed in
a conventional shelf
a wooden box for maxi-
through a conceptual
mum care.
transformation of the physical properties of the material. By doing so, the wood becomes conceptually “elastic”. The vertical supports stretch outwards to isolate the horizontal planes, strengthening the joints, providing and promoting load transmission and
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Photography: Nama-d
Location: Madrid
Date: October 2023
Material: Solid Iroko wood
Project Portfolio
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10 / 2023 Care for detail. The construction and manufacturing process equally combines technology and craftsmanship.
Project Portfolio
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“
S IMPLICI T Y DOE S NOT PR ECE DE COMPLE X I T Y, BU T FOLLOW S I T. “
Eco-friendly: Hone Shelf is patiently crafted from the finest hardwood; hand-selected and sourced from certified, sustainable sources.
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CAPTIVATING BEAUTY.
Photography: Nama-d Studio Location & Designer: Madrid, Pablo Vidiella
Project Portfolio
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HONE SHELF.
Living space: It’s a magnetic and timeless design. Hone shelf becomes the main character in any modern space, and its sinuous shapes and material complements any other elements of the room.
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M A DR ID, 10 / 2 02 3
Technical Data Material: Solid natural iroko wood. Oil and natural wax finish. Dimensions & weight: Height: 1920 mm Lenght: 1400 mm Width: 480mm Weight: 34 kg Bespoke material and finishes could also be available upon request.
Solid natural iroko
Project Portfolio
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HIGHLIGHTS. AWARDS. + 2023 - SILVER AWARD “A’ Design Award 2023”, Milan, Italy, for NIKAO SIDE TABLE. + 2022 - GOLDEN AWARD “A’ Design Award 2022”, Milan, Italy, for HANA CHAIR. + 2021 - GOLDEN AWARD “A’ Design Award 2021”, Milan, Italy, for SANKAO COFFEE TABLE. + 2021 - WINNER “iLuxury Awards 2021”, USA, for SANKAO COFFEE TABLE and KAONA TABLE. + 2021 - FINALIST “LICC London International Creative Competition 2020”, United Kingdom, for SANKAO COFFEE TABLE. + 2021 - 2021’s Award for Excellence in Bespoke Furniture Design - Spain “LUX LIFE MAGAZINE”, United Kingdom, for HENKALAB. + 2020 - DESIGNER OF THE YEAR “NOVUM DESIGN AWARD 2020”, France, for PABLO VIDIELLA. + 2020 - GOLDEN AWARD “NOVUM DESIGN AWARD 2020”, France, for both SANKAO COFFEE TABLE and KAONA TABLE. + 2020 - HONORABLE MENTION “ePDA EUROPEAN PRODUCT DESIGN AWARDS 2020”, for both SANKAO COFFEE TABLE and KUROBA TABLE. + 2020 - WINNER “DNA PARIS DESIGN AWARDS 2020”, France, for KUROBA TABLE. + 2020 - GOLD WINNER “MUSE DESIGN AWARDS 2020”, NY, for both SANKAO COFFEE TABLE and KUROBA TABLE. + 2019 - FINALIST “NINJA DESIGN AWARD 2019”, Japan, for SANKAO COFFEE TABLE. + 2018 - WINNER ex aequo “RADO STAR PRIZE SPAIN 2018” for KURIA TABLE, at Madrid Design Festival Awards. Both Jury and Prix du public prizes.
COLLECTIVE EXHIBITIONS. + 2023 - A’ Design Awards exhibition in Bangalore, India. 4th and 5th of February 2023. + 2021 - A’ Design Awards exhibition in Shenzhen, China, in Shenzhen International Industrial Design Week 2021, from 1 - 3rd of December 2021.
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+ 2021 - A’ Design Awards exhibition in Italy, at Museo del Design - Via Bellinzona 15, 22100, Como, from 1 - 18th of June 2021. + 2020 - Paris Design Week 2020. MAISON & OBJET Digital Fair, from 4 - 18th of September 2020. + 2019 - Ureshino Design Week 2019. Temporary exhibition of NINJA DESIGN AWARD 2019 at Ureshino City Gymnastics, Saga Prefecture, Japan. From 23 - 24th of Feb 2019. + 2018 - Madrid Design Festival 2018. Temporary exhibition of the selected projects of RADO STAR PRIZE SPAIN 2018 at COAM’s Rado Lounge, 14 - 28th of Februrary 2018.
PRESS & OTHERS. + 2023 - Member of the GRAND JURY PANEL at “A’DESIGN AWARDS 2023”, Milan. + 2022 - Member of the IDC and the IAD, designer community. + 2022 - Press feature for HANA CHAIR at “BestDesignSpain”and “DettagliHomeDecor”. + 2022 - A’ Design Award - Award Winning Spatial Design Yearbook 2022. + 2022 - Member of the GRAND JURY PANEL at “A’DESIGN AWARDS 2022”, Milan. + 2022 - Interview at “THE DECORATIVE SURFACES” digital magazine, by COMPAC. + 2022 - Member of the JURY PANEL at “ADC INTERNATIONAL ARCHITECTURE & DESIGN AWARDS 2022”, Poland. + 2021 - A’ Design press feature at “Designboom” and “La Gatta sul Tetto”, Milano. + 2021 - Member of the JURY PANEL at “RE-THINKING THE FUTURE: Architecture, Construction and Design Awards 2021”, India. + 2020 - Member of the GRAND JURY PANEL at “MUSE DESIGN AWARDS 2020”, NY. + 2018 - LXQ MAG nº77, Lexquisite Magazine (Spain), published Aug 9, 2018. + 2018 - Madrid Design Festival Award winners ceremony published in several international physical and digital design magazines.
Project Portfolio
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// M A DR ID
Project and Design Portfolio
® Nama-d Studio, since 2017
www.nama-d.com
Thank you!