Trend Innovators MILLENIALS
“ Treason to humanity is loyalty to conscience”
18 2
Rechelon, 2015
161
Technology
3
ARTISTS
6
Brain Manipulation
Virtual Reality
Lydia Parry, 2016
5
Mind, Body and Soul
“Technology will one day allow me to become superhuman, and I cannot wait”
417
1
Transhumanism
Brain Hacking
Trend Drivers 2
3
Microdosing 4
“We must do more for transhumanism and life extension,” Konovalenko, 2014
Generation Competitive
5
“It helps me think more creatively and stay focused” Lilian, Start Up Publicisit
6
Trend Impacts 1
“everyone is happier than me”
2
3
4
Biohacking Feeling Blue
Schacter, 2015
Inadequately Average
Feeling Blue
5
6
Workplace Wellness
The Unlimited Self
3
Inadequately Average
Trend Consequences “I still do feel guilty if I give myself a ‘rest’ day from exercise” Markula, 2015 1
Cheating The System 3
As consumers become more obessesed with self-optimization, brands are aware of the enabling nature of Science and Technology in regard to optimization of the mind and body (Walker et al, 2015). As a result, brands are considering the emotional and physical journey of humans, in order to help consumers maximise their potential.
Guilt and Reassurance
4
5
6
Colour Therapy
2
Optimizd Stomach
Social Success
Man VS Machine 1
2
The Perfect Baby
4
Organ Upgrade
Trend Futures “I can’t believe that after 10 or 20 years, people will not design their children digitally” Heinz, 2015
De-humanisation
3
5
6
7