საქართველოს ტურიზმის სტატისტიკური მიმოხილვა

Page 1

2013

saqarTvelos turizmis statistikuri mimoxilva


Sejameba 2013 wlis statistikuri angariSi mimoixi­ lavs turizmis seqtorSi arsebul statis­ tikur monacemebs da tendenciebs, aseve tu­ rizmis erovnuli administraciis aqtivobebs turizmis xelis Sewyobis mizniT da saqarTve­ los adgils saerTaSoriso turistul re­ itingebSi. 2010 wlidan saqarTvelos turizmis erovnu­ li administracia ekonomikis saministros sajaro samarTlis iuridiuli piria da mniSvnelovan rols asrulebs saqarTvelos ekonomikur ganviTarebasa da turizmis in­ dustriis rolis gazrdaSi. administraciis miznebia saqarTveloSi turizmis ganviTare­ bis saxelmwifo politikis Camoyalibeba da ganxorcieleba, mdgradi turizmis ganvi­ Tarebis xelSewyoba, turizmis ganviTarebis safuZvelze qveyanaSi maRali saeqsporto Semosavlebis zrdisa da axali samuSao adg­ ilebis Seqmnis xelSewyoba. statistikuri monacemebiT, 2013 wels saqarTveloSi turizmis industriis mdgomareoba mzardia. am wels saerTaSor­ iso Semosvlebis raodenoba saqarTveloSi 22%-iT gaizarda da pirvelad gadaaWarba xuT milions. saqarTveloSi xuTmemilione vizitors specialuri prizi gadaeca. turizmSi maRali zrdis tempi saerTaSoriso organizaciebisaTvis SeumCneveli ar dar­ Cenila. msoflio turizmis organizaciis angariSis, „UNWTO World Tourism Barometer” (dekemberi, 2013), Tanaxmad saqarTveloSi saerTaSoriso Semosvlebis zrda evropaSi yvelaze maRal procentian matebad Sefasda. Sida da saerTaSoriso turizmi mniSvnelovan rols TamaSobs saqarTvelos ekonomikaSi. ucxoeli vizitorebis danaxarjebs mniS­ vnelovani gavlena aqvs saqarTvelos sagad­ amxdelo balansze. saqarTvelos servisis eqsportis Semosavlidan daaxloebiT 58% turizmze modis. saerTaSoriso turizmidan Semosavlebi zrdadi tendenciiT gamoir­ Ceoda, Sedegad 2013 wels misma raodenobam 1.72 miliard aSS dolars gadaaWarba. miuxe­ davad imisa, rom mTliani Sida produqtis wili 2008 wels globaluri finansuri krizi­ sis gamo Semcirda, mas Semdeg mniSvnelovani zrdis tendencia dafiqsirda da 2013 wels man mSp-s 6.5% Seadgina.

2013 wels saqarTveloSi 1,065 ganTavsebis saSualeba iyo, 15,967 oTaxiT da 37,317 adg­ iliT. ganTavsebis saSualebebis mniSvnelovan nawils sastumroebi warmoadgenen, romelTa raodenoba 418-s Seadgenda, 10,801 oTaxiT da 23,904 adgiliT. sxva tipis ganTavsebis saSu­ alebebis raodenobam 647 Seadgina da moicva 5,166 oTaxi da 13,413 adgili. 2013 wlis mogzaurobisa da turizmis konkurenciis indeqsis Tanaxmad, saqarTve­ los turistuli konkurentunarianoba msof­ lio bazarze 2011 welTan SedarebiT (73-e pozicia) Svidi poziciiT gaizarda da 140 qveyanas Soris 66-e adgili daikava (qula: 4.10). garda amisa, „Rough Guides” Tanax­ mad, saqarTvelo mexuTe adgils ikavebs aT saukeTeso mosanaxuleblad rekomendirebul qveynebs Soris da turistulad iseTi gan­ viTarebuli qveynebis Semdeg gvxdeba, ro­ goricaa brazilia da TurqeTi. saqarTvelo warmatebuli iyo saerTaSoriso urTierTo­ bebSic da arCeul iqna msoflio turizmis organizaciis evropis regionaluri komisiis TanaTavmjdomared da turizmis satelituri angariSebis komitetis vice-prezidentad. saqarTvelo gaxda ICCA-s (International Conference and Congress Association) wevri. turizmis industriis ganviTarebis perspeq­ tiva Zalian optimisturia. momaval wlebSi prognozireben, rom industria Seqmnis ufro met samuSao adgils da miiRebs met Semosav­ als. saqarTvelos mTavrobisa da turizmis erovnuli administraciis erToblivi saqmi­ anobis Sedegad saerTaSoriso mogzaurebis raodenobis mniSvnelovani zrda aris mosal­ odneli. saqarTveloSi saerTaSoriso mogzaurebis gasazrdelad turizmis erovnuli adminis­ traciis mier ganxorcielebul aqtivobebs Sorisaa: turizmis infrastruqturis ganvi­ Tareba, saqarTveloSi saerTaSoriso mogzau­ robis gamartiveba, servisis xarisxis gaum­ jobeseba, saqarTvelos cnobadobis amaRleba, marketinguli aqtivobebis implementacia, rogorc saerTaSoriso, ise Sida bazrebze da turistuli produqtebis ganviTareba. imedi gvaqvs, rom es publikacia gaxdeba in­ formaciis mniSvnelovani wyaro, romelsac xSirad moubrundebiT. saqarTvelos turizmis statistikuri mimoxilva

3


saerTaSoriso Semosvlebi tipebis mixedviT

saerTaSoriso Semosvlebi bolo wlebis ganmavlobaSi, saqarTveloSi saerTaSoriso Semosvlebis raodenoba mkve­ Trad gaizarda. 2013 wels maTma ricxvma 5,392,303-s miaRwia (zrda 22%). yvelaze maRali zrdis tempi ki 2012 wels aRiniSna (zrda 57%). vizitebis saerTo raodenobis 38%-ma 24 saaTze met xans gastana, 40% erTdRian vizitebs Seadgenda, xolo vizitebis 22% tranzitis mizniT ganxorcielda. bolo xuTi wlis zrdis tempebis Sedar­ eba aCvenebs, rom saerTaSoriso Semosv­ lebi saqarTveloSi ufro swrafad gaiz­ arda, vidre danarCen msoflioSi. 2008 wlis globaluri finansuri krizisis drosac ki, rodesac mTel msoflioSi vizitebis raode­ noba daeca, saqarTveloSi vizitebi 23%-iT gaizarda. msoflio turizmis organizaciis angariSis “UNWTO World Tourism Barometer” (de­ kemberi, 2013) Tanaxmad, saqarTveloSi saer­ TaSoriso Semosvlebis raodenoba evropaSi yvelaze maRal maCveneblad iqna aRiarebuli. bolo wlebis statistikis Tanaxmad, saer­ TaSoriso mogzaurebs Soris yvelaze popu­ laruli zafxulis sezonia, 1,880,515 vizi­ tiT (ivnisi: 490,796; ivlisi: 613,604; agvisto: 776,115), rac mTliani Semosvlebis 35%-s Seadgens. saerTaSoriso Semosvlebis umetesi wili, 88% (4,732,529), mezobeli qveynebidan ganx­ orcielda, mxolod 12% Semovida sxva qveynebidan. wlis lideri TurqeTia 1,597,438 saerTaSoriso vizitiT (zrda 4%). aRsaniS­ navia vizitebis raodenobis zrda ruseTis federaciidan, rac savizo reJimis gauqme­ biTa da pirdapiri sahaero mimosvliTac aris ganpirobebuli. 2013 wels zrda 49%-s Sead­ gens. matebis yvelaze maRali maCvenebeli Tebervalsa (138%) da martSi (103%) aRiniSna. vizitebis mniSvnelovani zrda SeimCneva poloneTidan (80%) da ukrainidan (66%), rac quTaisis aeroportidan Wizz Air-is mier poloneTis mimarTulebiT frenebis daniS­ vniT da ukrainis mimarTulebiT frenebis damatebiTaa gamowveuli. aseve mniSvnelova­ nia turizmis erovnuli administraciis mier ganxorcielebuli marketinguli kampaniebi. 2013 wels erayis mimarTulebiT pirdapiri aviareisis daniSvniT erayeli vizitorebis 4

saqarTvelos turizmis statistikuri mimoxilva

2010

2011

2012

2013

2,031,717

2,822,363

4,428,221

5,392,303

964,082

22%

24 saaTi da meti

1,067,338

1,318,968

1,789,592

2,065,296

275,704

15%

erTdRiani viziti

695,767

1,011,990

1,883,670

2,138,216

254,546

14%

tranziti

268,612

491,405

754,959

1,188,791

433,832

57%

ricxvma 41,239-s miaRwia (zrda 494%). evrokavSiris qveynebidan vizitebis raode­ nobam 2013 wels 208,754 Seadgina. evropeli mogzaurebis wili mTlian raodenobaSi 4%ia, xolo zrda wina welTan SedarebiT 22%-s Seadgens. saqarTveloSi saerTaSoriso Semosvlebis um­ ravlesoba 87% (4,699,387) saxmeleTo trans­ portis meSveobiT ganxorcielda, mas mosdevs sahaero transporti 585,701 (11%). sazRvao da sarkinigzo gziT Semosvlebs ki TiTqmis Tanabari wili hqondaT, Sesabamisad 44,239 (1%) da 62,976 (1%). yvelaze datvirTuli saz­ Rvari aris sarfi 1,605,666 vizitiT (mTliani sazRvris kveTebis 30%). mas mosdevs 17%-iT sadaxlo da wiTeli xidi 16%-iT.

jami

cvlileba (2012-2013) %

maT Soris

wyaro: saqarTvelos Sinagan saqmeTa saministro

saerTaSoriso Semosvlebi wlebis mixedviT

5,392,303

4,428,221 ZiriTadi informacia saerTaSoriso Semosvlebis statistika mowodebulia saqarTvelis Sinagan saqme­ Ta saministros sainformacio-analiti­ kuri departamentis mier. meTodologia saerTaSoriso Semosvlebis statistika aRwers Semomyvani mogzaurebis dinamikas, romlebic 19 sasazRvro gamSvebi punqtis saSualebiT Semovida.

2,822,363 2,031,717 1,500,049

2009

sasazRvro gamSvebi punqtebis sia mocemulia qvemoT: sahaero: Tbilisis saerTaSoriso aero­ porti, baTumis saerTaSoriso aeropor­ ti, quTaisis saerTaSoriso aeroporti. sazRvao: foTis porti, baTumis porti, yulevis porti. saxmeleTo: Tbilisi, axkerpi, guguTi, vale, vaxtangisi, ninowminda, sadaxlo (sa­ haero da sarkinigzo sasazRvro punqte­ bi), sarfi, yazbegi, codna, wiTeli xidi, gardabani, samTawyaro, yulevi. ZiriTadi gamoqveynebuli indikatorebi saerTaSoriso Semosvlebi erovnebebis, sazRvrebis da sazRvris tipebis mixed­ viT. 24 saaTze meti da naklebi droiT ganxorcielebuli vizitebi, satranzito mizniT ganxorcielebuli vizitebi.

2010

2011

2012

2013

wyaro: saqarTvelos Sinagan saqmeTa saministro

saerTaSoriso Semosvlebi regionebis mixedviT regioni

2012

2013

cvlileba

%

jami

4,428,221

5,392,303

964,082

22%

evropa

4,225,635

5,168,046

942,411

22%

amerika

33,898

32,593

-1,305

-4%

aRmosavleT azia/ wynari okeanis regioni

123,987

121,649

-2,338

-2%

afrika

7,110

5,024

-2,086

-29%

Sua aRmosavleTi

17,141

63,063

45,922

268%

wyaro: saqarTvelos Sinagan saqmeTa saministro

saqarTvelos turizmis statistikuri mimoxilva

5


saerTaSoriso Semosvlebi Tveebis mixedviT 900000 2011

800000

sahaero

2012

700000

2013

600000

saxmeleTo

87%

500000

11%

saqarTvelosaerTaSoriso Semosvlebi sazRvris tipebis mixedviT

sarkinigzo

1%

sazRvao

1%

400000 300000 200000 wyaro: saqarTvelos Sinagan saqmeTa saministro

100000

saerTaSoriso Semosvlebi, pirveli 15 qveyana

0 ian

Teb

mar

apr

mai

ivn

ivl

agv

seq

oqt

wyaro: saqarTvelos Sinagan saqmeTa saministro

TurqeTi

30%

somxeTi

24%

saqarTvelosaerTaSoriso Semosvlebis ganawileba sxva

10% azerbaijani

ukraina

20%

2%

ruseTi

14%

wyaro: saqarTvelos Sinagan saqmeTa saministro

6

saqarTvelos turizmis statistikuri mimoxilva

noe

dek

qveyana

2012

2013

cvlileba

%

TurqeTi

1,533,236

1,597,438

64,202

4%

somxeTi

921,929

1,291,838

369,909

40%

azerbaijani

931,933

1,075,857

143,924

15%

ruseTi

513,930

767,396

253,466

49%

ukraina

76,610

126,797

50,187

66%

irani

89,697

85,598

-4,099

-5%

erayi

6,947

41,239

34,292

494%

israeli

30,851

39,922

9,071

29%

poloneTi

20,563

36,946

16,383

80%

germania

26,448

30,815

4,367

17%

a.S.S.

28,513

26,713

-1,800

-6%

saberZneTi

19,777

22,024

2,247

11%

yazaxeTi

15,115

21,148

6,033

40%

didi britaneTi

14,805

16,672

1,867

13%

safrangeTi

12,004

14,239

2,235

19%

wyaro: saqarTvelos Sinagan saqmeTa saministro

saqarTvelos turizmis statistikuri mimoxilva

7


saerTaSoriso Semosvlebi sazRvrebis mixedviT sasazRvro punqti

mosazRvre qveyana

jami

turizmi, ekonomikis mniSvnelovani seqtori

2012

2013

cvlileba

%

4,428,221

5,392,303

964,082

22%

maT Soris sarfi

TurqeTi

1,550,123

1,605,666

55,543

4%

sadaxlo

somxeTi

635,518

922,891

287,373

45%

wiTeli xidi

azerbaijani

748,502

851,202

102,700

14%

yazbegi

ruseTi

401,805

701,302

299,497

75%

Tbilisis aeroporti

......

378,947

462,184

83,237

22%

codna

azerbaijani

179,623

211,333

31,710

18%

ninowminda

somxeTi

195,401

209,920

14,519

7%

vale

TurqeTi

92,568

129,474

36,906

40%

quTaisis aeroporti

......

4,145

68,568

64,423

1554%

baTumis aeroporti

......

46,272

54,975

8,703

19%

sadaxlos rkinigza

azerbaijani

39,015

36,245

-2,770

-7%

vaxtangisi

somxeTi

33,543

34,489

946

3%

guguTi

somxeTi

34,931

32,278

-2,653

-8%

gardabnis rkinigza

azerbaijani

24,643

26,731

2,088

8%

baTumis porti

......

21,483

22,712

1,229

6%

foTis porti

......

38,352

19,006

-19,346

-50%

yulevis porti

......

2,332

2,521

189

8%

samTawyaro

azerbaijani

382

411

29

8%

axkerpi

somxeTi

636

395

-241

-38%

wyaro: saqarTvelos Sinagan saqmeTa saministro

mogzaurobisa da turizmis industria momsax­ urebis seqtorebs Soris erT-erTi yvelaze msxvili da swrafad mzardia mTel msoflio­ Si. mogzaurobisa da turizmis msoflio sab­ Wos (WTTC) monacemebiT, 2013 wels am dargis pirdapirma kontribuciam mTlian mSp-Si 2.2 trilioni aSS dolari Seadgina (mSp_s 2.9%) da xeli Seuwyo 101 milioni samuSao adgilis Seqmnas. misi pirdapiri da gverdiTi efeqteb­ is mxedvelobaSi miRebis Semdeg, aRniSnuli seqtoris wvlili msoflio ekonomikis gan­ viTarebaSi Semdegia: msoflios mSp-s 9.5%, erTi adgili yoveli 11 samuSao adgilidan, 4.4% mTlian ganxorcielebul investiciebsa da 5.4% msoflios mTlian eqsportSi (Economic Impact of Travel and Tourism 2014, Annual Update,WTTC). turizmi-uxilavi eqsporti ucxoeli vizitorebis danaxarjebs qveyanaSi didi gavlena aqvs saqarTvelos sagadamxde­ lo balansze. daaxloebiT 58% saqarTvelos servisis eqsportis Semosavlebidan tu­ rizmze modis. aqtivebis mxares sagadamxde­ lo balansi aRwers saqarTvelos Semosav­ als ucxouri vizitorebis mogzaurobidan saqarTveloSi, xolo valdebulebis mxares aCvenebs saqarTvelos rezidentebis danaxar­ jebs sazRvargareT yofnis dros. 2013 wels Semosavali ucxouri turizmidan saqarTveloSi Seadgenda 1.72 miliard dolars (zrda 22%), xolo saqarTvelos moqalaqeebis danaxarjebma ucxour turizmze 0.29 miliardi dolari Seadgina. (zrda 15%). Sedegad, ucx­ ouri turizmis balansi saqarTveloSi Sead­ genda 1.43 miliard dolars (zrda 23%). dasaqmebis moduli turizmSi 2013 wlis meoTxe kvartalSi dasaqmebuli

6.5% wili mSp-Si

8

saqarTvelos turizmis statistikuri mimoxilva

10%

wili mTlian dasaqmebaSi (2012)

adamianebis raodenobam turizmSi 168.8 aTasi Seadgina. yvelaze didi wili dasaqmebulia transportis seqtorSi (57%) da sastum­ roebsa da restornebSi (20%). dasaqmeba am ukanasknelSi gaizarda 17%-iT, transportSi ki 6%-iT. mTlianobaSi dasaqmebis Semcireba 6%-ia, rac gamowveulia turizmis sxva seq­ torebSi am maCveneblis klebiT. 2012 wels turizmSi dasaqmebis kontribucia mTlian dasaqmebaSi Seadgenda 10%-s. turizmis wili ekonomikaSi 2013 wels mTlianma damatebulma Rirebule­ bam 1.5 miliard lars miaRwia gazrdili moTxovnis gamo (zrda 10%). Sedegad, turizmis wminda damatebiTi Rirebuleba, rogorc mSp-s wili, 6.1%-dan 6.5%-mde gaizarda. 2013 wels turizmis seqtorSi damatebiTi Rirebuleba ZiriTadad Seiqmna ganTavsebis saSualebebSi (zrda 13%), da transportSi (sahaero trans­ porti zrda 28%, sxva transporti zrda 3%). ZiriTadi gamoqveynebuli indikatorebi 1. turizmis wili mTlian Sida produqtSi 2. turizmis wili mTlian gamoSvebaSi 3. mTlian dasaqmebulTa raodenoba turizmSi 4. ucxouri valutis Semosavali ucxouri turizmidan 5. ucxouri valutis danaxarjebi ucxour turizmze 6. ucxouri turizmis balansi ufro detaluri informacia turizmis ekonomikaze kontribuciis, Semosavalsa da dasaqmebaze ixileT saqarTvelos statis­ tikis erovnuli samsaxuris http://geostat.ge/ saqarTvelos erovnuli bankisa www.nbg.gov.ge da saqarTvelos turizmis erovnuli admin­ istraciis saitze http://gnta.ge/

1.72

Semosavali (mlrd aSS dolari)

58%

wili servisis eqsportSi

saqarTvelos turizmis statistikuri mimoxilva

9


turizmis wili mSp-Si

6.9%

Semosavlebi saerTaSoriso turizmidan 2006-2013 (aTasi dolari)

6.2%

5.8%

2007

2008

2009

6.1%

6.1%

6.0%

2010

2011

6.5%

2012

2006

2007

2008

2009

2010

2011

2012

2013

312570.9

383745.8

446646

475889

659245.3

954908.5

1410901.7

1719699.8

I.kv.

58597.2

63889.6

85434.3

77676.3

100685.8

163989.8

235930.4

302817.7

II. kv.

82760.9

90174.2

132430.9

114353.3

136565.1

222249.6

330826.5

426524.5

III.kv.

101743

129086.9

125883.1

158388.4

231913.4

326568.5

487721.4

604201.8

IV. kv.

69469.8

100595.1

102897.6

125470.9

190081

242100.6

356423.4

386155.8

sul maT Soris

2013

wyaro: saqarTvelos erovnuli banki

wyaro: statistikis erovnuli samsaxuri

transporti

32%

Semosavlebi saerTaSoriso turizmidan 1,719,700 1,410,902 sxva

10% 954,909

turizmis wili servisis eqsportSi

659,245 383,746

446,646

475,889 turizmi

58%

wyaro: saqarTvelos erovnuli banki 2007

2008

2009

2010

2011

2012

2013

wyaro: saqarTvelos erovnuli banki

10

saqarTvelos turizmis statistikuri mimoxilva

saqarTvelos turizmis statistikuri mimoxilva

11


Tbilisisa da baTumis saerTaSoriso aero­ portebs marTavs Turquli kompania TAV Airports Holding Co. aeroportebma funqcion­ ireba Sesabamisad 2007 wlis TebervalSi da maisSi daiwyes. mestiis Tamar mefis saxelo­ bis aeroporti oficialurad 2011 wels gaixsna. Tbilisisa da baTumis saerTaSoriso aerportebis gamtarunarianoba 2,000 da 300 mgzavri/saaTia Sesabamisad. rac Seexeba mes­ tiis saerTaSoriso aeroports, misi dat­ virTva aris 100 mgzavri/saaTSi. 2012 wlis seqtemberSi quTaisSi gaixsna kopitnaris saerTaSoriso aeroporti. pirveli aviare­ isi ungrulma aviakompania Wizz Air-ma kievis mimarTulebiT Seasrula. kompania mesame da­ balbiujetiani gadamzidavia saqarTvelos bazarze Pegasus-is da FlyDubai-is Semdeg. aviaxazebi saqarTvelos samoqalaqo aviaciis saagen­ tos Tanaxmad, Turkish Airlines aris umsxvilesi kompania, romelic saqmianobs saqarTvelos saaviacio bazarze da mas mgzavrebis yvelaze didi raodenoba hyavs. 2013 wels am kompa­ niis mier gadayvanili mgzavrebis raodenobam 327,912 (19%) Seadgina. Georgian Airways aris sididiT meore gadamyvani kompania 208,641 (12%) mgzavriT. mgzavrobis raodenobiT mas mosdevs Pegasus - 165,244 (9%); Ukraine International Airlines - 161,168 (9%); Wizz air – 126,038 (7%); Belavia – 95,605 (5%) da Siberia Airlines (S7) – 88,283 (5%). ori aviakompania: Georgian Airways da Siberia Airlines mgzavrebs sTavazobs Carterul reisebs moskovis momarTulebiT. ruseTis federaci­ idan saqarTvelos saaviacio bazarze axali aviakompaniebis Semosvla molaparakebebis procesSia. 2013 wels axalma Turqulma aviakompaniam, ­Atlasjet international, daiwyo yoveldRiuri frenebi stambuli-Tbilisi-stambulis mima­ 12

saqarTvelos turizmis statistikuri mimoxilva

pirveli reisi najafis mimarTulebiT saqarTveloSi Camofrinda 2013 wlis 4 iv­ liss, da man Tbilisis aeroportSi kompaniis menejmenti Camoiyvana. 24 saerTaSoriso da erTi Sida aviakompania sTavazobs mgzavrebs komfortul frenebs saqarTvelodan. es weli gamowvevebiT savse iqneba saqarTve­ los saaviacio industriisTvis, radgan axali aviakompaniebi apireben bazarze Semosvlas, bevri moqmedi kompania gamoxatavs frenis sixSiris gazrdis interess. saqarTveloSi moqmedi ZiriTadi aviakom­ paniebia: Turkish Airlines, Georgian Airways, Ukraine International Airlines, Pegasus, Belavia, S7, Lufthansa, Qatar Airways, Fly Georgia, Air Astana, Fly Dubai, LOT, Air Baltic, Ata Airlines, Azerbaijan Airlines da sxva.

+18% 13,999 reisebi

+31%

quTaisis saerTaSoriso aeroporti

rTulebebiT. 2014 wlis zafxulidan es kom­ pania aseve daiwyebs pirdapir frenebs Tbi­ lisi-antalia-Tbilisis mimarTulebiT. 2013 wels erayulma aviakompaniam, Al Naser Airlines, daiwyo regularuli frenebis ganxorciele­ ba Tbilisis saerTaSoriso aeroportidan. am ukanasknelma Tbilisidan sami mimarTulebiT daiwyo frena. reisebi: najafi-Tbilisi, bas­ ra-Tbilisi da baRdadi-Tbilisi xorcield­ eba xuTjer kviraSi dRis saaTebis ganmav­ lobaSi.

baTumis saerTaSoriso aeroporti

saqarTvelos saaviacio bazari bolo ram­ denime wlis ganmavlobaSi mniSvnelovani zrdis tempiT gamoirCeoda. saqarTveloSi sami saerTaSoriso da erTi Sida aeroporti funqcionirebs, romlebic srulad Seesabame­ ba saerTaSoriso samoqalaqo aviaciis or­ ganizaciis (ICAO) standartebs. saqarTvelos saaviacio bazari umetes wilad saerTaSori­ soa; frenebis ZiriTadi nawili Tbilisis saerTaSoriso aeroportze modis.

Tbilisis saerTaSoriso aeroporti

saaviacio bazari

Tbilisis saerTaSoriso aeroporti: aviakompaniebis wilebi 19%

12%

11% 8%

9% 6%

6%

5%

1,833,807 mgzavrebi

moicavs Semdeg aeroportebs: Tbilisis saerTaSoriso aeroporti, quTaisis daviT aRmaSeneblis saxelobis saerTaSoriso aeroporti, baTumis saer­ TaSoriso aeroporti, mestiis Tamar me­ fis saxelobis aeroporti.

5%

4% 3%

s ia es es us ay as lav lin lin irw eg Be Air Air A P . h n s ern gia rk i nt or Tu r. I k Ge U

S7 f Lu

i a ia ys ba rg tan wa Du eo As y Air G r l i r F A ta Fly Qa sa

an

th

3%

3%

T LO

2%

es es lin lin Air Air a n a At aij erb Az

ic

alt

B Air

2% 2%

va

sx

wyaro: saqarTvelos samoqalaqo aviaciis saagento

saqarTvelos turizmis statistikuri mimoxilva

13


axali frenebi saqarTvelodan 2013 Tbilisi

78,31%

mgzavrebi regularuli da Carteruli reisebis mixedviT

mestia

0,05% quTaisi

aviaxazebi

frena

sixSire

Atlasjet Airlines

Tbilisi - stambuli

yoveldRiuri

Al Naser Airlines

Tbilisi - baRdadi Tbilisi - basra* Tbilisi - najafi*

orjer kviraSi

Iraqi Airways

Tbilisi - baRdadi baTumi - baRdadi*

erTxel kviraSi

Tbilisi - simferopoli*

orjer kviraSi

Travel Service

baTumi - varSava*

erTxel kviraSi

ISRAIR

Tbilisi - Telavivi*

erTxel kviraSi

Wizz Air

quTaisi - varSava quTaisi - katovice

orjer kviraSi

Air Onix

10,25%

baTumi

11,39% wyaro: saqarTvelos samoqalaqo aviaciis saagento

wyaro: saqarTvelos samoqalaqo aviaciis saagento

SeniSvna: * = amJamad ar aris frena.

Tbilisis saerTaSoriso aeroporti: mgzavrebi da frenebi mgzavrebi

1600000

frenebi

12000 1,436,046 9,756

1400000 9,081

10000 10,187

1200000

erovnuli aviaxazebi

16%

7,837

1000000

Tbilisis saerTaSoriso aeroportis mgzavrebi

6,362 5,835

1,219,175

8000

1,058,482 5,951

800000

6000

822,728 713,565

600000

702,073 4000

614,516 400000

saerTaSoriso aviaxazebi

84%

2000

200000 0

0 2007

wyaro: saqarTvelos samoqalaqo aviaciis saagento

14

saqarTvelos turizmis statistikuri mimoxilva

2008

2009

2010

2011

2012

2013

wyaro: saqarTvelos samoqalaqo aviaciis saagento

saqarTvelos turizmis statistikuri mimoxilva

15


saerTaSoriso vizitorebis maxasiaTeblebi, 2013

baTumis saerTaSoriso aeroporti: mgzavrebi da frenebi frenebi

mgzavrebi

250000

2,801

3000

2500

200000

208,937

168,510 2,026 150000

2000

133,852 1500

1,446 88,562

100000

79,277

67,948

1000

916

39,795 50000

699

500

538

484 0

0 2007

2008

2009

2010

2011

2012

2013

quTaisis saerTaSoriso aeroporti: mgzavrebi da frenebi mgzavrebi

180000

187,939

900

160000

800

140000

700

120000

600

100000

500

80000

400

60000

300

199

40000

0

15,379 2007

8,418 2008

74 0 2009

wyaro: saqarTvelos samoqalaqo aviaciis saagento

saqarTvelos turizmis statistikuri mimoxilva

mogzaurobis xangrZlivoba da mizani mogzaurobis saSualo xangrZlivoba xuTi Ramea. mezobeli qveynebis rezidenteb­ is saqarTveloSi yofnis periodi sakmaod mcirea, ruseTis rezidentebisgan gansxvave­ biT, romlebic saSualod rva RamiT rCebian saqarTveloSi.

ganTavsebis saSualebebi yvelaze xSirad gamoyenebuli ganTavsebis saS­ ualebis tipi sastumro iyo (43%). mesamedze meti (34%) darCa megobris an naTesavis kerZo binaSi. sxva tipis ganTavsebis saSualebebi na­ klebad gamoiyeneba saerTaSoriso vizitorebs Soris, 10% sastumro saxli/hostelSi darCa. vizitis daniSnulebis adgili vizitebis 46% ganxorcielda saqarTvelos dedaqalaqSi, mas mosdevs baTumi 41%-iT. sxva

200

109

20000

16

1000

949

frenebi

mTliani vizitebis 69% ganmeorebiT ganxor­ cielda saqarTveloSi da 31% pirveli viziti iyo. mezobeli qveynebis vizitorebis umrav­ lesoba saqarTveloSi ganmeorebiT imyofe­ boda. ganmeorebiTi vizitebis yvelaze didi wili azerbaijanis rezidentebs (89%) Soris dafiqsirda. sapirispirod evropis qveynebis rezidentebis umravlesoba saqarTveloSi ­pirvelad imyofeboda.

saerTaSoriso vizitebis umravlesoba das­ veneba, garToba, rekreaciis mizniT ganxor­ cielda (37%). sxva xSirad naxsenebi mizezebs Sorisaa megobrebisa da naTesavebis monax­ uleba (26%), tranziti (17%), Sopingi (9%) da biznes/profesionaluri vizitebi (4%). ­mxolod vizitebis 7% iyo sxva mizezebiT.

wyaro: saqarTvelos samoqalaqo aviaciis saagento

200000

saerTaSoriso vizitebis 60.3% minimum erT RamisTevas moicavda, xolo 39.7% iyo erdRi­ ani vizitebi.

47

2011

100

12,932

4,527

7,446 2010

68

2012

2013

turisti

0

erTdRiani vizitori

daniSnulebis adgilebs vizitorTa ufro mcire raodenoba estumra. maT Soris yvelaze popularulia marneuli da yazbegi 8%, sxva daniSnulebis adgilebia: rusTavi (6%), qobu­ leTi (6%), mcxeTa (5%), quTaisi (5%) da bor­ jomi (2%). ZiriTadi informacia turizmis erovnuli administracia Se­ momyvani turizmis kvlevis SemkveTi organoa. kvlevis mizania mTliani saer­ TaSoriso vizitebis raodenobis da maTi maxasiaTeblebis gansazRvra. monacemebis Segroveba xorcieldeba pi­ rispiri interviuebis teqnikis gamoy­ enebiT. meTodologia dafuZnebulia msoflio turizmis organizaciis mier SemuSavebul rekomendaciebze. interviuebi tardeba 15 wlis da ufrosi asakis saerTaSoriso mogzaurebTan, rom­ lebic toveben saqarTvelos teritorias. interviuebi tardeba TiToeuli tipis sasazRvro gamSveb punqtebSi (aeroporti, porti, rkinigza, saxmeleTo sazRvari). mogzauri aris adamiani, romelic moZrao­ bs sxvadasxva geografiul lokaciebs So­ ris nebismieri mizeziT da xangrZlivobiT. vizitori aris mogzauri, romelic mog­ zaurobas axorcielebs daniSnulebis adgilze Tavisi mudmivi sacxovrebe­ li adgilis gareT, erT welze naklebi droiT, nebismieri mizeziT (biznesi, das­ veneba, piradi) garda dasaqmebis mizniT. turisti aris vizitori, romlis vizit­ ic moicavs RamisTevas an aris erTdRiani vizitori sxva SemTxvevaSi. mTavari gamosaqveynebeli indikatorebi mudmivi sacxovrebeli adgili, vizitis mizani da sixSire, gaCerebis xangr­ Zlivoba, monaxulebadi adgili, gan­ Tavsebis saSualeba, informaciis wyaro, Tanmxlebi pirebi, transportis saSuale­ bebi, vizitis organizeba, popularuli aqtivobebi, kmayofilobis done. detaluri informacia ixileT turizmis erovnuli administraciis veb gverdze: www.gnta.ge saqarTvelos turizmis statistikuri mimoxilva

17


vizitis mTavari garToba, dasveneba, rekreacia mizani

turizmis tipebi 37% bunebaze dafuZnebuli

megobrebis/naTesavebis monaxuleba

52%

26% kulturuli

tranziti

23%

17% saTagadasavlo

Sopingi

13%

9% Rvino, saWmeli

biznesi/profesiuli saqmianoba

5%

4% dasveneba/relaqsacia

ganaTleba da treningi

2%

mkurnaloba

sporti

1%

janmrTeloba

1%

agroturizmi

1%

2%

sxva

3%

wyaro: saqarTvelos turizmis erovnuli administracia

ganTavsebis saSualebebi

4%

wyaro: saqarTvelos turizmis erovnuli administracia sastumro

43%

megobris/naTesavis saxli

34%

sasturo saxli/hosteli

naqiravebi bina

sakuTari saxli

traileri, banaki

sxva

popularuli lokaciebi

10% 7%

sul garToba, dasveneba, rekreacia

5% 3% 6%

4.6% 7.8%

qobuleTi

wyaro: saqarTvelos turizmis erovnuli administracia

saSualo gaCerebis xangrZlivoba qveynebis mixedviT qveyana

saSualo RamisTeva

ruseTi

8

azerbaijani

4

somxeTi

4

TurqeTi

2

5.7% 12.5%

40.8% 69.8%

2.2% 4.8%

quTaisi

yazbegi

5.0% 8.2%

mcxeTa

45.8% 39%

borjomi

baTumi

7.9% 6.2%

8.3% 1.7%

Tbilisi

marneuli

6.4% 2.7%

rusTavi

wyaro: saqarTvelos turizmis erovnuli administracia

wyaro: saqarTvelos turizmis erovnuli administracia

18

saqarTvelos turizmis statistikuri mimoxilva

saqarTvelos turizmis statistikuri mimoxilva

19


Sida vizitorebis maxasiaTeblebi, 2013 Tbilisi, yvelaze popularuli daniSnulebis adgili

8%

ganTavsebis saSualebebi Sida vizitorebis umravlesoba (63%) megob­ ris/naTesavis binaSi gaCerda. es nawilobriv gamowveulia megobrebis/naTesavebis mosanax­ uleblad ganxorcielebuli vizitebis sim­ ravliT. Sida vizitorebis sakmarisad didi wili (14%) darCa sakuTar saxlSi, xolo 8% agarakze gaCerda.

quTaisi

8%

baTumi 2013 wels Sida vizitebis umetesoba saqarTve­ los mTavari qalaqebis mimarTulebiT ganx­ orcielda. asakobrivi jgufebis mixedviT Sida mog­ zaurebis turistuli maxasiaTeblebi gan­ sxvavebulia. 18-dan 24-wlamde mogzaurebi axorcielebdnen yvelaze met 2.95 vizits weliwadSi, maTgan gansxvavebiT 55-64 asakis mogzaurebi saSualod 1.7 vizits. vizitis xangrZlivoba da miznebi vizitis saSualo xangrZlivoba sami Ramea. Tbilisis mkvidrTa vizitis saSualo xan­ grZlivoba yvelaze maRali oTxi Rame iyo, xolo soflis da sxva qalaqebis macxovre­ blebisaTvis es maCvenebeli mxolod or Rames Seadgenda. Sida vizitebis didi nawili saqarTvelos rezidentebma megobrebis/naTesavebis mosan­ axuleblad ganaxorcieles (45%). dasveneba, garToba da rekreacia mogzaurobis mTavar mizans vizitebis 15%-Tvis Seadgenda, xolo biznesi da profesiuli saqmianoba mxolod 3%-ma daasaxela. sxva xSirad dafiqsire­ bul vizitis miznebs Soris Sopingi (12%), mkurnaloba da gajansaReba (9%) da meore saxlis monaxuleba (4%) dafiqsirda. vizitis daniSnulebis adgili yvelaze xSirad monaxulebuli adgili Tbi­ lisi iyo (25%). mas mohyveba quTaisi da ba­ Tumi TiToeuli 8%-iT. sxva daniSnulebis adgilebs Soris iyo: mcxeTa (4%), Telavi, zugdidi, gori da rusTavi (2%). regionebs Soris yvelaze popularuli adgili imereTi (17%), aWara (12%) da kaxeTi (8%) iyo. 20

saqarTvelos turizmis statistikuri mimoxilva

ZiriTadi informacia kvlevis damkveTi saqarTvelos turizmis erovnuli administraciaa, romlis miz­ ans Sida vizitebis struqturis gansaz­ Rvra warmoadgens. meTodologia monacemebi dafuZnebulia kvlevis Se­ degebze, romelic pirispiri intervius teqnikis gamoyenebiT Catarda. qveynis masStabiT gamoikiTxa saqarTvelos Si­ nameurneobebSi mcxovrebi 15 wlis da ufrosi asakis respondentebi, romelTac bolo 1 Tvis ganmavlobaSi ganxorciele­ buli hqondaT viziti saqarTveloSi. Sida turizmi - saqarTvelos teritoriaze rezidentebis mier maTi bunebrivi gare­ mos farglebs gareT ganxorcielebuli viziti. imisaTvis, rom vizits mieniWos Sida vizitis klasifikacia, saqarTvelos turizmis erovnuli administracia erT­ droulad or lokaciisa da regularo­ bis meTods eyrdnoba. kerZod, bunebrivi garemos ukeT warmosaCenad mniSvnelovani faqtia Sida viziti ganxorcielda Tu ara municipalitetis gareT. meore meTodi gansazRvravs konkretulad vizitis six­ Sires, Tu Sida vizitori stumrobs sxva municipalitets ufro iSviaTad vidre or kviraSi erTxel, es viziti ar ganixileba, rogorc regularuli. ZiriTadi indikatorebi sacxovrebeli adgili, vizitis miza­ ni da sixSire, vizitis xangrZlivoba, monaxulebuli adgilebi, ganTavsebis saSualebebi, informaciis wyaroebi, Tan­ mxlebi pirebi, satransporto saSuale­ bebi, vizitis organizeba, popularuli aqtivobebi, kmayofilebis done. detaluri informaciis mopoveba Sesa­ Zlebelia turizmis erovnuli adminis­ traciis veb gverdze: www.gnta.ge

vizitis mTavari mizani megobrebis, naTesavebis monaxuleba

45%

garToba, dasveneba, rekreacia

15%

Sopingi

12%

mkurnaloba da gajansaReba

9%

agarakis monaxuleba

4%

biznesi/profesiuli saqmianoba

3%

sxva

12%

wyaro: saqarTvelos turizmis erovnuli administracia

ganTavsebis saSualebebi megobrebis, naTesavebis saxli

63%

sakuTari saxli

meore saxli

sastumro saxli

14% 8% 4%

sastumro

3%

naqiravebi oTaxi/saxli

3%

sxva

5%

wyaro: saqarTvelos turizmis erovnuli administracia

45% Sida vizitorebi yvelaze xSirad mogzaurobdnen megobrebisa da naTesavebis mosanaxuleblad

saqarTvelos turizmis statistikuri mimoxilva

21


vizitis xangrZlivoba rezidentoba

vizitis saSualo xangrZlivoba

Tbilisi

4

sxva qalaqi

2

sofeli

2

wyaro: saqarTvelos turizmis erovnuli administracia

popularuli lokaciebi

sawolebis raodenoba

sul garToba, dasveneba, rekreacia

ganTavsebis saSualebebis bazari zugdidi 2.3% 2.3%

7.9% 2.9%

quTaisi 2.1% 0%

gori 8.3% 12%

baTumi

wyaro: saqarTvelos turizmis erovnuli administracia

3.6% 8.3% 25.2% 7.2%

2.3% 1.6%

mcxeTa

Telavi

Tbilisi

2.1% 0.2%

rusTavi

zRvispira regioni aWara da samcxe-javaxe­ Ti dominirebs saqarTvelos sastumroebis bazarze. mTlianobaSi qveyanaSi 1,065 gan­ Tavsebis saSualebaa 37,317 sawoli adgiliT. am monacemebiT liderobs aWaris regioni. sastumroebze sawoli adgilebis raodenobis 64% modis, mas mosdevs saojaxo sastumroe­ bi 17% da sastumro saxlebi 13%-iT. bolo periodSi vizitorebis raodenobis mkveTr zrdasTan erTad, saSualovadian perspeq­ tivaSi aRiniSneba ganTavsebis saSualebebze moTxovnis gadaWarbeba miwodebaze. mosalo­ dnelia, rom moTxovnis zrda ganTavsebis saSualebebis raodenobis gazrdis safuZveli gaxdeba. TbilisSi ramdenime saerTaSoriso brendis sastumroa: Radisson Blue Iveria, Tbilisi Marriott, Courtyard Marriot, Sheraton Metekhi Palace, Holiday Inn da Citadines. saqarTvelos sastumroebis bazarze kidev

22

saqarTvelos turizmis statistikuri mimoxilva

ramdenime saerTaSoriso qseli apirebs Se­ mosvlas. rac Seexeba baTums, iq axlaxans Sheraton-isa da Radisson Blue-s brendis sas­ tumroebi gaixsna. amasTan mimdinareobs iseTi cnobili sastumroebis qselis mSene­ bloba rogoricaa: Kempinski, Hilton, Holiday Inn, Ritz-Carlton, Marriott da sxva. saerTaSoriso brendis sastumroebis garkveuli raodenoba aseve iwyebs funqcionirebas saqarTvelos spa kurortebzec. dagegmili da mimdinare mSeneblobebi amJamad daaxloebiT 80 dagegmili da mimdi­ nare mSeneblobaa saqarTveloSi, maT Soris iseTi cnobili kompaniebis mier rogoricaa: Radisson, Kempinski, Holiday inn. mSeneblobebis umravlesoba (88%) mimdina­ reobs TbilisSi, aWaraSi, samcxe javaxeTSi, imereTSi da kaxeTis regionSi. mSenebare oTaxebis raodenoba Seadgens daaxlo­ebiT 4,000, adgilebis ki 7,000 sawols. saqarTvelos turizmis statistikuri mimoxilva

23


ganTavsebis saSualebebi tipebisa da regionebis mixedviT

ganTavsebis saSualebebis ganawileba aWara

255

samcxe-javaxeTi

159

kaxeTi

samcxe-javaxeTi kaxeTi Tbilisi

145

Tbilisi

aWara

samegrelo-zemo svaneTi imereTi

131

mcxeTa-mTianeTi samegrelo-zemo svaneTi

101

imereTi

guria raWa-leCxumi

92

qvemo qarTli mcxeTa-mTianeTi

76

guria

Sida qarTli 0%

55

10%

20%

30%

sastumro

40%

50%

60%

saojaxo sastumro

70%

80%

raWa-leCxumi

22

wyaro: saqarTvelos turizmis erovnuli administracia

qvemo qarTli

18

sawoli adgilebis raodenoba regionebis mixedviT

Sida qarTli

90%

sastumro saxli

aWara

11

sxva

10,484

samcxe-javaxeTi

wyaro: saqarTvelos turizmis erovnuli administracia

100%

6,237 6,207

Tbilisi

3,130

imereTi

saojaxo sastumro

17%

2,805

guria

mcxeTa-mTianeTi

sastumro

64%

sawoli adgilebis raodenoba tipebis mixedviT

2,663

kaxeTi

sastumro saxli

13%

2,577

samegrelo-zemo svaneTi

2,028

raWa-leCxumi

qvemo qarTli

518 500

sxva

6%

wyaro: saqarTvelos turizmis erovnuli administracia

24

saqarTvelos turizmis statistikuri mimoxilva

Sida qarTli

168

wyaro: saqarTvelos turizmis erovnuli administracia

saqarTvelos turizmis statistikuri mimoxilva

25


turizmis erovnuli administraciis mier ganxorcielebuli aqtivobebi moicavs: tu­ rizmis infrastruqturis ganviTarebas, momsaxurebis xarisxis zrdas, masStabur mar­ ketingul kampaniebs Sida da saerTaSoriso bazrebze, axali bazrebis aTvisebasa da tu­ ristuli produqtebis ganviTarebas. turistuli infrastruqturis ganviTareba saqarTvelos mTavrobis prioritetebSi ga­ nixileba. mTeli qveynis masStabiT mimdinare­ obs axali turistuli sainformacio centre­ bis mSenebloba. mniSvnelovani samuSao ganxorcielda mogzau­ robis gaadvilebisa da savizo sistemis gamar­ tivebis kuTxiTac. saqarTvelos aqvs calxm­ rivi uvizo mimosvla umetes qveynebTan, maT Soris aris: amerikis SeerTebuli Statebi, kanada da evrokavSiris wevri saxelmwifoebi, romelTa moqalaqeebsac saqarTveloSi Se­ mosvla mxolod piradobis damadasturebeli mowmobiT SeuZliaT. aRsaniSnavia, rom vizebi bevri sxva qveynis moqalaqisTvis gaicema saz­ Rvarze. servisis xarisxis amaRlebis mizniT saqarTvelos masStabiT xorcieldeba inten­ siuri treningebi turizmis industriis war­ momadgenlebisTvis. turistebisaTvis axal momsaxurebebs Soris aris 24 saaTiani cx­ eli xazi (#0800800909) da mobiluri gidebis jgufi. saqarTvelos turizmis erovnuli adminis­ tracia aqtiurad muSaobs qveynis cnobadobis asamaRleblad. am mizniT cnobili qarTvele­ bi iyvnen daniSnuli saqarTvelos turizmis erovnuli administraciis warmomadgenlebad did britaneTsa da iaponiaSi. turizmis 26

erovnuli

administraciis

saqarTvelos turizmis statistikuri mimoxilva

mier

ananuri

svaneTi

ganxorcielebuli samuSaoebi moicavs: sa­ reklamo kampaniebs Sida da saerTaSorio baz­ rebze, pres da gacnobiTi turebis organizebas, saerTaSoriso gamofena-bazrobebSi monawile­ obis miRebas, beWduri masalis gavrcelebas, socialur media marketings da sxva. turizmis erovnuli administracia arse­ buli bazrebis SenarCunebasTan erTad kon­ centrirebulia axali bazrebis aTvisebaze, maT Soris ganviTarebadi ekonomikis mqone qveynebze, romlebsac didi potenciali gaaC­ niaT. 2013 wlis ganmavlobaSi Svidi prezen­ tacia gaimarTa ukrainaSi, azerbaijanSi, litvasa da latviaSi. RonisZiebebs eswre­ boda 600-ze meti turistuli kompania da me­ diis warmomadgeneli. saqarTvelos turizmis erovnulma administaciam umaspinZla sxva­ dasxva qveynis presis da gacnobiT turs. gar­ da amisa, administraciam organizeba gaukeTa rva RonisZiebas sxvadasxva mniSvnelovan sak­ iTxze saqarTvelos farglebSi. turizmis erovnuli administracia aqtiurad muSaobs sxvadasxva saxis turizmis ganvi­ Tarebaze, rogoricaa MICE, Rvinis, eko, saTa­ vgadasavlo turizmi da sxva. aRniSnuli proeqtebis Sedegad 2013 wlis mogzaurobisa da turizmis konkurenciis indeqsis Tanaxmad saqarTvelos turistu­ li konkurentunarianoba msoflio bazarze 2011 welTan SedarebiT (73-e pozicia) Svidi poziciiT gaizarda da 66-e adgili daikava 140 qveyanas Soris (qula: 4.10). amas garda, „Rough Guides” Tanaxmad saqarTvelo mexuTea top 10 mosanaxuleblad rekomendirebul qveyanas Soris da iseT turistulad ganvi­ Tarebul qveynebis Semdeg aris, rogoricaa brazilia da TurqeTi. saqarTvelos hqonda warmatebebi saer­ TaSoriso urTierTobebSic. 2013 wels xeli moewera turizmis sferoSi TanamSromlobis SeTanxmebebs eqvs qveyanasTan (san marino, un­ greTi, poloneTi, serbeTi, montenegro da estoneTi). saerTaSoriso organizaciebTan

aqtiuri TanamSromlobis Sedegad saqarTve­ los turizmis erovnuli administracia arCeul iqna msoflio turizmis organi­ zaciis evropis regionaluri komisiis TanaTavjdomared da turizmis satelituri an­ gariSebis komitetis vice-prezidentad, aseve saqarTvelo gaxda International Conference and Congress Association (ICCA)-s wevri. evropis axalgazrduli olimpiada 2015 evropis olimpiuri komite­ tis 39-e genaraluri asam­ bleis sxdomaze saqarTve­ los dedaqalaqi 2015 wels gasamarT evropuli axalgazrduli olimpi­ adis maspinZel qalaqad iqna arCeuli. fes­ tivalSi 49 qveynis warmomadgeneli (4,000 aTleti) miiRebs monawileobas. dagegmilia qalaqis sportuli infrastruqturis gana­

kacxis sveti

miuxedavad msoflio ekonomikuri krizisisa, saqarTveloSi turizmis seqtori swrafi tempebiT izrdeba. prognozebi sakmaod op­ timisturia. mosalodnelia saerTaSoriso Semosvlebis, turizmis seqtorSi dasaqme­ bulTa raodenobisa da turizmidan miRebuli Semosavlebis zrda, rac saqarTvelos mTav­ robis da saqarTvelos turizmis erovnuli administraciis aqtiuri muSaobis Sedegad gaxdeba SesaZlebeli.

2014 wels saqarTvelo ikavebs mexuTe adgils top 10 mosanaxuleblad rekomendirebul qveyanas Soris

TuSeTi

seqtoris mimoxilva

xleba evropuli standartebis mixedviT da olimpiuri soflis aSeneba. mxolod am erTi RonisZiebis farglebSi Tbilisi umaspinZ­ lebs 10,000 vizitors, saidanac umravlesoba gaCerdeba saSualo klasis sastumroSi dana­ rCeni ki maRali klasis sastumros airCevs. Tu gaviTvaliswinebT im faqts rom TbilisSi amJamad 6,207 sawoli adgilia (sastumro sax­ lebisa da saojaxo sastumroebis CaTvliT), aucilebeli xdeba sastumroebis mSenebloba­ Si axali investiciebis Cadeba, raTa Seivsos deficiti miwodebaSi. uefas superTasi (UEFA Super Cup) 2015 uefas aRmasrulebelma komitetma Tbiliss misca SesaZlebloba umaspinZlos mega spor­ tul RonisZiebas, uefas superTass. TamaSi Catardeba mixeil mesxis stadionze an dinamo arenaze. RonisZiebas daeswrebian fexburTis gulSematkivrebi mTeli msofliodan. saqarTvelos turizmis statistikuri mimoxilva

27


saerTaSoriso Semosvlebi (UNWTO klasifikacia)

28

cvlileba %

sxva

187

210

12%

aRmosavleT/xmelTaSua evropa

1,564,489

1,637,910

5%

2012

2013

centraluri da aRmosavleT evropa

2,541,032

3,390,455

33%

israeli

30,851

39,922

29%

somxeTi

921,929

1,291,838

40%

TurqeTi

1,533,236

1,597,438

4%

azerbaijani

931,933

1,075,857

15%

sxva

402

550

37%

belorusia

7,972

12,915

62%

karibi

497

568

14%

bulgareTi

10,668

10,878

2%

centraluri amerika

314

193

-39%

CexeTi

4,984

6,562

32%

CrdiloeT amerika

31,697

30,214

-5%

estoneTi

4,366

3,721

-15%

kanada

2,951

3,290

11%

yazaxeTi

15,115

21,148

40%

amerikis SeerTebuli Statebi

28,513

26,713

-6%

latvia

5,693

6,336

11%

sxva

233

211

-9%

litva

5,319

5,647

6%

samxreT amerika

1,390

1,618

16%

moldova

4,001

5,442

36%

Crdilo-aRmosavleT azia

15,929

16,632

4%

poloneTi

20,563

36,946

80%

CineTi

9,995

8,830

-12%

rumineTi

3,597

3,524

-2%

iaponia

3,447

4,513

31%

ruseTi

513,930

767,396

49%

sxva

2,487

3,289

32%

ukraina

76,610

126,797

66%

okeaneTi

2,229

2,838

27%

uzbekeTi

5,852

5,738

-2%

samxreT azia

97,925

93,043

-5%

sxva

8,500

9,710

14%

irani

89,697

85,598

-5%

CrdiloeT evropa

26,211

30,167

15%

sxva

8,228

7,445

-10%

fineTi

2,236

3,331

49%

samxreT-aRmosavleT azia

7,904

9,136

16%

SvedeTi

3,714

4,182

13%

filipinebi

6,310

7,255

15%

didi britaneTi

14,805

16,672

13%

sxva

1,594

1,881

18%

sxva

5,456

5,982

10%

Sua aRmosavleTi

17,141

63,063

268%

samxreT evropa

37,286

42,853

15%

egvipte

2,596

9,103

251%

saberZneTi

19,777

22,024

11%

erayi

6,947

41,239

494%

italia

8,438

9,677

15%

saudis arabeTi

1,169

3,780

223%

espaneTi

3,758

4,723

26%

siria

4,020

3,291

-18%

sxva

5,313

6,429

21%

sxva

2,409

5,650

135%

dasavleT evropa

56,617

66,661

18%

aRmosavleT afrika

3,789

2,591

-32%

avstria

4,737

5,758

22%

dasavleT afrika

1,660

673

-59%

belgia

2,795

3,763

35%

samxreT afrika

990

1,044

5%

safrangeTi

12,004

14,239

19%

CrdiloeT afrika

582

655

13%

germania

26,448

30,815

17%

centraluri afrika

89

61

-31%

niderlandebi

7,437

8,181

10%

sxva qveynebi

20,450

1,928

-91%

Sveicaria

3,009

3,695

23%

sul

4,428,221

5,392,303

22%

saqarTvelos turizmis statistikuri mimoxilva

saqarTvelos turizmis statistikuri mimoxilva

29


madloba

saqarTvelos Sinagan saqmeTa saministro, sainformacio-analitikuri departamenti

saqarTvelos statistikis erovnuli samsaxuri

saqarTvelos samoqalaqo aviaciis saagento

Tsu-ekonomikis saerTaSoriso skola

saqarTvelos turizmis erovnuli administracia sanapiros q. #4, 0105, Tbilisi, saqarTvelo tel: +995 32 2 436 999 faqsi: +995 32 2 436 085 E-mail: info@gnta.ge www.georgia.travel www.gnta.ge 2014

30

saqarTvelos turizmis statistikuri mimoxilva


saqarTvelos turizmis erovnuli administracia www.georgia.travel


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