L&I - Polimi - Magazzini Raccordati by Polisocial

Leadership & Innovation Pedagogic Referent: Prof. R.Cagliano

N N O V A T I O N

TEAM 1NNOVATION Diyan DUCHEV Nicolรกs FELGUERAS LLORENTE Estelle GENTILI Sara GIL ZUNZUNEGUI Simone GIOVANETTI Tiago HISATSUGA Elia IULITA 1

Plan of the Presentation

Description of the concept

II. Reinsertion bubble III. Activity hub IV. Open space

V. Economic assessments

I. Description of the concept Needs Level I: food, water, sleep, clothes Level I: safety Level II: health, social interactions Level II: job, revenues Level II: house Level II: entertainment Level III: friends, family, belonging

Level IV: self-esteem, confidence, respect Level IV: culture knowledge Competences Level V: morality, acceptance of others Level V: creativity, spontaneity, meaning

Open Space

Reinsertion Bubble

Activity Hub

Reinsertion Bubble • Guests of night Shelter • Volunteers and Staff • Professional Workforce

Activity Hub • • • •

Guests of night Shelter Neighbours Volunteers and Staff Professional Workforce

Open Space • Guests of night Shelter • Neighbours • Volunteers and Staff

II. Reinsertion Bubble Level II

Level IV

Health, social interactions

Self-esteem, confidence, respect

Job, revenues

Culture, knowledge

Competences

Hosts profiling

Sensitization, support group, knowledge sharing

Job research coaching

Language/IT courses

Reinsertion Bubble

Supplementary training (expensive)

III. Activity Hub Level II

Level III

Health, social interactions

Job, revenues

Entertainment

Level IV

Competences

Level V

Selfesteem, confidence, respect Friends, family, belonging

Creativity, spontaneity, meaning Culture, knowledge

Small jobs

Conferences, book club, italian culture presented by kids

Activity Hub

Kids club • Choir • Theatre…

Workshops

IV. Open Space Level I

Level II

Level III

Health, social interactions

Food, water

Job, revenues

Entertainment

Level IV

Level V

Self-esteem, confidence, respect Friends, family, belonging

Creativity, spontaneity, meaning Culture, knowledge

Kitchen

Open space Buddy system,

speed dating, card tournament,

CafĂŠ

karaoke

V. Economic Assessment Reinsertion Bubble

Activity Hub

Open Space

Offices

€ 1.524

Polyvalent Hall

€ 17.639

Kitchen

€ 23.300

Quiet Room

€ 5.765

Maintenance/t ools

€ 258

Cafè

€ 8.900

Workshop

€ 2.558

Dining Hall

€ 3.000

Total

€ 7.289

€ 20.455

€ 35.200

Costs Yoga

Rev/sales/occurrence

200€

0,5

105€

9€

0,5

225€

0€

40€

600€

60€

30€

7.200€

800€

10€

400€

81€

5€

300€

255€

10€

500€

Karaoke

0€

5€

75€

Card tournament

0€

15€

600€

Theater

Kindergarten Small jobs Cooking classes Café Speed dating

TOTAL

175€

5€

0€

7€

0€

2 596€

Revenues 200€

Choir

20€

Sales or number of participants 10

Workshop

400€

Occurrence/month

10 405€ 18

Monthly rev Tax rate

10.405€ 0,3725

Useful life of investment Annual rev

124.860€

Annual costs

33.609€

EBITDA

91.252€

D&A

-6.294€

Taxes

-33.991€

Net profit

Items

Year 1

Year 2

Year 3

Year 4

Year 5

Year 6

Investment

62 944€

Profit

63 555€

55 199€

54 339€

51 622€

49 041€

611€

57 810€

112 149€

163 772€

212 813€

261 854€

Cumulative balance

63.555€ 19

“The best way to not feel hopeless is to get up and do something. Don’t wait for good things to happen to you. If you go out and make some good things happen, you will fill the world with hope, you will fill yourself with hope.”

- Barack Obama 21

BuyMax CONCEPT PRESENTATION Feed the Planet. Energy for Life. One Global Dream. A fresh, healthy & safe ecosystem

MAGAZZINI RACCORDATI OPPORTUNITIES 44.000 m2 un-utilized area in the HEART of the city Efficient LOGISTICS SERVICE

STRATEGIC RESOURCE FOR ENTIRE CITY THAT COULD BE EXPLOITED TO RESOLVE FUTURE URBAN ISSUES

What are the latent needs of the citizens? What will be the future needs of the city?

How can we exploit a strategic resource like Magazzini Raccordati?

VERTICAL FARMS High EFFICIENCY

Indoor food production Zero-km food production

High QUALITY

Plants grow tastier since the technology recreates the best conditions possible and the environment is artificially controlled

High PRODUCTIVITY

Plants grow all year round using less resources

Zero WASTE

No pesticides are required No weather uncertainty

WHY VERTICAL FARMS IN MAGAZZINI RACCORDATI? Urban integration Rooftops

Urban agriculture Business model Robustness

Grounds

Efficiency

If this technology is so powerfulâ&#x20AC;¦ Why is it not used in all cities right now? DEVELOPMENT PHASE ENERGY CONSUMPTION

POSSIBLE ENERGY SOLUTIONS Technology

Phase High

Airborne wind turbines

Initiation Innovation rate

Energy from trains

Development Energy produced

Photo-voltaic

Maturity Low

POTENTIAL PARTNERSHIPS MIT

ENEA

MIT CityFarm

Italian VF expert First vertical farm in Italy (EXPO 2015)

Air-borne wind turbines

Innovative way of VF lighting with OLED systems and innovative renewable energy sources

PoliMi JRC Joint research centers

CULTURAL ADAPTATION OF THE SOLUTION Citizens are not ready to appreciate this innovative food production

PILLARS OF THE MILANESE CULTURE FASHION

ITALIAN CULTURE

FURNITURE

SUSTAINABLITY & Made in Italy

FOOD

INNOVATIVE GREEN TECHNOLOGIES

PRACTICAL SOLUTION

B2C

B2B Sustained by

COMMERCIAL POINTS

VERTICAL FARMS

GREEN ENERGY

MEANING UTILITARIAN

SYMBOLIC

EMOTIONAL

Sustainable products

Indigeneity

Individual

Reliable, healthy products

Overcome of cultural constrains

Societal

Green & eco-friendly Environment

Most efficient urban food system in the world Inspired by EXPO

City

World

PROJECT PLAN

NÂ°

MILESTONES

The society is defined and the project starts

Project design & construction

All commercial warehouses are rented

Completion of restoration

End of the project implementation

PROBABLE INVESTORS EUROPEAN UNION

PRIVATE AND PUBLIC STAKEHOLDERS

BuyMax Thank You for Your Time

Video by: PhilipsHorticulture

https://www.youtube.com/watch?v=85eaK6iY3LU

CONSTRUCTION COMPANY COST

= Unitary cost of the restructuration8 x Total space = 629 €/m2 x 44.000 m2 = 27.676.000 €

COUNCIL OF ARCHITECTS COST

= 4% x Total value of the project = 27.676.000 = 1.107.040 €

REFURBISHMENT COST

Construction company cost + Architect cost = 28.783.040, approximated at 30.000.000 € in order to consider unexpected events

PV WALKABLE SYSTEM

= (Average consumption of one Warehouse9 x n° of warehouse x Unitary cost of walkable PV)/(PV efficiency) = (10,5 KWh/WH x 120 WH x 75€/ m2) / 0,1 Kwh/ m2 = 945.000 € proxy = 1.000.000 €

VF investment

= 10.000.000 €

TOTAL INVESTMENT

= 41.000.000 €

TOTAL AREA = n° of WH x m2/WH

Commercial

Vertical farm

TOTAL VALUES

90 x 366

Actual value Total area x avg value of a warehouse in Central Station area not restructured 32.940 m2 x 800 €/ m2

Future value Total area x avg value of a commercial area/Factory in Central Station area restructured 32.940 m2 x 3.000€/ m2

= 32.940 m2

= 26.352.000€ = 98.820.000 €

30 x 366

10.980 m2 x 800 €/ m2

10.980 m2 x 1.500 €/ m2

= 10.980 m2

= 8.784.000 €

= 16.470.000 €

44.000 m2

= 35.200.000 €

= 115.290.000 €

Unitary value

Annual rent for 1 WH

98.820.000 / 90 = 1.098.000 €

1.098.000 x 0,04 = 44.000 €/year

COMMERCIAL REVENUES

Year 1

Year 2

10 x 44.000 x 40 x 44.000 + 660.000 = RENT REVENUES 3/2 = 660.000€ 2.420.000€

Year 3

Year 4

80 x 44.000 + 10 x ¾ x 44.000 = 3.850.000€

90 x 44.000 = 3.960.000€

16 4

20 4

28 2

22 2

22 5

PASSAGE

4 12

1 NON-UTILIZABLE

Hydroponics

Aquaponics

Aeroponics

Energy Usage per Module

541-1.266 W/h

System Efficiency

75%

89%

97%

20-30 days

15-28 days

Average Production Time

2.083 W/h 861-3445 W/h

Leadership & Innovation project Diurno caritas 2016

Group 15 Davide De Rosa Loredana Di Minico Davide Fossati Vikram Kaspa Paola Leone Mustafa Molla PwC

The context of analysis: The area next to the shelter of via Sammartini • The shelter near central station

• Who manages it • Its current function • The current relationship with the neighbourhood

THE OPPORTUNITY: enlarging the activities of the shelter during the day, starting from the new space available

PwC

Scope of the project •

Support the guests in their rehabilitation, looking for (new) activities to carry out during the day time. No more time

wasted, but invested. •

Attempt to create a partnership between the citizens and the hosts. The former can exploit people in the shelter as aid in some activities, while the latter has the opportunity to be reintroduced in the society at 360°.

•

Change the meaning previously associated to the shelter, removing negative prejudices and showing it as an helpful structure for everybody. PwC

Users’ needs Who: Hosts and citizens Tools : Questionnaires and Interviews

Results: From the guests : • strong willingness to work and learn • desire of living in a stable and autonomous situation (earn money) • desire of creating something that can be touched • need of socialization PwC

From the citizens: • need related to the requalification of the neighborhood near Magazzini Raccordati • more personal needs, related to daily activities characterizing the internal environment 4

Users’ needs Who: Hosts and citizens Tools : Questionnaires and Interviews

Results: From the citizens: • need related to the requalification of the neighborhood near Magazzini Raccordati • more personal needs, related to daily activities characterizing the internal environment PwC

Users’ needs Who: Hosts and citizens Tools : Questionnaires and Interviews

From the citizens: • need related to the requalification of the neighborhood near Magazzini Raccordati • more personal needs, related to daily activities characterizing the internal environment 7

Idea generation 1

Fostering creativity: • brainstorming • brain-writing • six hats model

Funnelling through: 2

•

Median ranking method

•

Elimination by aspects

4 main ideas

3 PwC

1st step: rearrangement of the space SocialHub

SpeakingHub

• Creative workshops (photography, painting, ..)

Auditorium where to organize:

• Library, provided with books, magazines and computers • Writing activities • Job research

• Cineforum

• Cultural events (meetings with schools, sharing of experiences,..)

• CV review (volunteers’ assistance)

PwC

2nd step: reinforcement of professional courses “This is the best opportunity we have to give them a second chance” Luca Valisi

Some examples of courses we identified are: • Socio Sanitary Operator • Federlegno • IT technicians

PwC

3rd step: requalification of the district The hosts of the shelter can be exploited to provide services to the community living in the neighborhood. The guests could contribute to this purpose accomplishing some tasks, like cleaning graffiti, painting, gardening of public area or fixing broken structures. The relationship between citizens and hosts is enforced. PwC

3rd step(cont.): private services for citizens Once reached a minimum level of trust between the two parts, this service could be applied also to satisfy personal needs of citizens offering private services: they can check every day the availability for a specific task, both on a website designed for the service or calling with a phone. The guests are paid for the job done.

PwC

To sum up... The components of our solution

1 Rearrangement of the warehouseâ&#x20AC;&#x2122;s space, with organization of creative workshops

3a Employment of the hosts during the day to renovate the area

Reinforcement of professional courses for the hosts

3b Development of a website to offer private services to citizens PwC

Change of the meaning

From

PwC

• Support for basic needs

• Support for wider range of needs

• Shelter as external entity

• Shelter as part of the district

• Helped people

• Helping people

Feasibility To check it we took into account the costs peculiar of our solution. These are: We calculated the revenues estimating the total amount of hours per month worked and we found that the investment will be covered in 2.6 years.

Itâ&#x20AC;&#x2122;s important to notice that in any case Farsi Prossimo depends by Caritas funding, our aim is not to cover all the running costs of the new centre.

PwC

Thank you for your attention! PwC

The Bruntouchables The CaritasDay app

Group 17 PwC

Engineering My Background: Polimi Mechanical My Multiple intelligences: My Background: Polimi Management My Multiple intelligences: My strenght: Tidiness Engineering Engineering My strenght: Productivity My Whole Brain Quadrant: My strenght: My Whole BrainTidiness Quadrant:

Engineering

My strenght: Work under p My Whole Brain Quadrant

My Whole Brain Quadrant:

Solution generation process Our Path

DELL'ACQUA ANDREA

GOLCHEV RISTE IMBRIACO STEFANO MARIA My Background: Polimi Management My Multiple intelligences: DELL'ACQUA ANDREA My Background: Bachelor of Arts in My Multiple intelligences: My Background: Polimi Me Engineering My Background: Polimi Management My Background: Management My Multiple intelligences: Literature (Majored Polimi in German Engineering Engineering My strenght: Planning Engineering History) My strenght: Productivity My strenght: Tidiness My Whole Brain Quadrant: My strenght: Planning ideas My strenght: Innovative Whole Brain Quadrant My My Whole Brain Quadrant: My Whole Brain Quadrant: My Whole Brain Quadrant:

D'INTINO NOEMI KATSUMURA RYOKO D'INTINO NOEMI

Data Gathering

ata Gathering

FRANZA GIUSEPPE

DELL'ACQUA IMBRIACO STEFANO MARIAMy Multiple intelligences: My Background: PolimiANDREA Management My My Background: Polimi Management Background: Bachelor My Background: Polimi Management My Multiple intelligences: Engineering Engineering Literature (Majored in Germ Engineering My strenght: Quantitative My History) strenght: Planning My strenght: Quantitative My Whole Brain Quadrant: My My Whole Brain Quadrant: strenght: Innovative id My Whole Brain Quadrant: My Whole Brain Quadrant

FRANZA GIUSEPPE My Background: UKIM Mechanical Engineering My strenght: Work under pressure My Whole Brain Quadrant:

GOLCHEV RISTE

PwC Group 17

D'INTINO NOEMI

My Polimi Management My Background: UKIM Mechanical MyBackground: Multiple intelligences: KATSUMURA RYOKO My Multiple intelligences: My Background: Polimi Management My Multiple intelligen Engineering Engineering Engineering My strenght: Work under pressure My strenght: Quantitative

My strenght: Tidiness My Whole Brain Quadrant: My Whole Brain Quadrant:

GOLCHEV RISTE DELL'ACQUA ANDREA

My Background: Polimi Mechanical Engineering

My Whole Brain Quadrant:

FRANZA GIUSEPPE

My Background: UKIM Mechanical 2 My Multiple intelligences: Engineering My Background: Polimi Management My Multiple intelligen Engineering My strenght: Work under pressure Engineering

My Multiple intelligences: My Background: Polimi Mechanical

Innovation process Bruntouchables approach Brainstorming: The 6-3-5 Method

108

Conformity risk

Flow interruption

Thatâ&#x20AC;&#x2122;s a total of 6*3*6=108 ideas! PwC Group 17

Innovation process Bruntouchables approach Filtering: Idea clustering and discussion

1. 2. 3. 4. 5. 6. 7. 8. PwC Group 17

Entertainment Technology Learning & Education Sport Tourism Maintenance Social & Ecologic Pets 4

Innovation process Bruntouchables approach Tunneling: The expert advice

We interview Luca Valisi, the shelter coordinator, in order to asses the feasibility of our ideas. Thanks to him a final set of 5 ideas were accelerated and exited our funnel.

PwC Group 17

Our proposal Future daytime shelter offerâ&#x20AC;¦.

Telematics courses

ASA OSS Outdoor maxi screen

Job oriented education

Graffiti Cleaning 2.0

Card tournament

PwC Group 17

Our proposal â&#x20AC;¦at the touch of your finger

Outdoor maxi screen

Card tournament

Graffiti Cleaning 2.0

ASA OSS Job oriented education

Telematics courses PwC Group 17

Why an event platform app? Where our innovation standsâ&#x20AC;Ś

PwC Group 17

1 2 3 4

Leveraging people We recognize the homeless are the resource and partners. Unlike almost every existing charity app.

Long term connection If events are conducted only once, is not sustainable. People will be kept in touch.

Accessibility It is the first time that volunteering is made easy and accessible to everyone, from a simple click.

Scalability An application is easy to distribute. Every caritas shelter in the world will be able to connect with the district around it.

Why an event platform app? â&#x20AC;Ś and where others do Leveraging people

WeShelter (New York, USA)

We recognize the homeless are the resource and partners. Unlike almost every existing charity app.

Long term connection If events are conducted only once, is not sustainable. People will be kept in touch.

Accessibility It is the first time that volunteering is made easy and accessible to everyone, from a simple click.

Scalability An application is easy to distribute. Every caritas shelter in the world will be able to connect with the district around it.

PwC Group 17

Money is not sent to clochards, but to the closest shelter One way help 9

Why an event platform app? â&#x20AC;Ś and where others do Leveraging people

Homeless Footpass (London, UK)

We recognize the homeless are the resource and partners. Unlike almost every existing charity app.

Long term connection If events are conducted only once, is not sustainable. People will be kept in touch.

Accessibility It is the first time that volunteering is made easy and accessible to everyone, from a simple click.

Scalability An application is easy to distribute. Every caritas shelter in the world will be able to connect with the district around it.

PwC Group 17

It is like a survival guide for homeless Clochards need to posses a smartphone (in London, 70% does) 10

Engineering

My strenght: Work under p My Whole Brain Quadrant

My Whole Brain Quadrant:

Solution generation process Our Path

DELL'ACQUA ANDREA

D'INTINO NOEMI KATSUMURA RYOKO D'INTINO NOEMI

ata Gathering

FRANZA GIUSEPPE

FRANZA GIUSEPPE My Background: UKIM Mechanical Engineering My strenght: Work under pressure My Whole Brain Quadrant:

GOLCHEV RISTE

PwC Group 17

D'INTINO NOEMI

My strenght: Tidiness My Whole Brain Quadrant: My Whole Brain Quadrant:

GOLCHEV RISTE DELL'ACQUA ANDREA

My Background: Polimi Mechanical Engineering

My Whole Brain Quadrant:

FRANZA GIUSEPPE

My Background: UKIM Mechanical 11 My Multiple intelligences: Engineering My Background: Polimi Management My Multiple intelligen Engineering My strenght: Work under pressure Engineering

My Multiple intelligences: My Background: Polimi Mechanical

The â&#x20AC;&#x153;CaritasDayâ&#x20AC;? App Our platform at a glance

News everything you need to know about Caritas and their shelters Calendar see scheduled events related to the activity of the nearest Caritas Ask our help give the possibility to request a service offered by the users of the Caritas structures Education the complete list of the courses offered by Caritas, how the course is structured and how to enrol PwC

The user experience Storyboard

PwC Group 17

The first set of hosted events The link between inhabitants and shelter users ASA OSS Outdoor maxi screen

PwC Group 17

Card tournament

Graffiti Cleaning 2.0

Telematics courses

Job oriented education

The first set of hosted events The link between inhabitants and shelter users ASA OSS Card tournament

Outdoor maxi screen

PwC Group 17

Graffiti Cleaning 2.0

Telematics courses

Job oriented education

Idea description

Luca Valisi reasons for approval

Both for a yearlong cinema club and for showing football games. Everyone is invited, we believe that watching together a football match can really bring closer people, especially in Italy.

“A wonderful idea, that surely necessitates of a cost analysis. This would be extremely effective in luring to the structure the people of the district…..Totally feasible and fun.”

The first set of hosted events The link between inhabitants and shelter users ASA OSS Outdoor maxi screen

Graffiti Cleaning 2.0

Idea description

Card tournament

PwC Group 17

Cards tournament and table games inside the daytime shelter. Open to the neighbors, in order to reach all ages.

Telematics courses

Job oriented education

Luca Valisi reasons for approval â&#x20AC;&#x153;Sometimes the biggest problem of our guests is to spend time, also this idea might reach other old aged people, who are usually the most reluctant toward shelters.â&#x20AC;?

The first set of hosted events The link between inhabitants and shelter users ASA OSS Outdoor maxi screen

Card tournament

Idea description

Graffiti Cleaning 2.0

! PwC Group 17

Not for all

We implement into the app an interactive map where the user can pin-point a location that is in need of maintenance. The shelter guest will reach it and start the cleaning.

Telematics courses

Job oriented education

Luca Valisi reasons for approval â&#x20AC;&#x153;I always had mixed feeling about those kind of activities, we must NOT allow that homeless with an academic background are just seen as garbage men. You must focus on solutions that leverage the exceptional background of our selected users.â&#x20AC;? 17

The first set of hosted events The link between inhabitants and shelter users ASA OSS Outdoor maxi screen

Card tournament

Graffiti Cleaning 2.0

Idea description

Telematics courses

PwC Group 17

The shelter already possesses 2 Desktop computers, so the investment in infrastructure is null. A partnership with the close Marconi university can be proposed.

Job oriented education

Luca Valisi reasons for approval “Does these courses release certificates? ... [We cite the very close Marconi university]…This is an outstanding idea, We never thought of that!”

The first set of hosted events The link between inhabitants and shelter users

Outdoor maxi screen

ASA OSS Job oriented education

PwC Group 17

Card tournament

Graffiti Cleaning 2.0

Idea description ASA courses, OSS courses (as requested from the very homeless). The innovation stays in opening this courses even for paying outsiders (district inhabitants), that can register in app.

Telematics courses

Luca Valisi reasons for approval “Yes, absolutely. The real challenge here is to find someone willing to offer these courses for free…[we explain the “paying outsider” variance] …this is very interesting, we could surely host that if it generates enough momentum.”

How to balance the app events offer? A little extract of our dual WHO analysis

A dive into the shelter: Bruntouchables survey

A walk into the district: the shared teams survey

A fraction deliver curriculum vitae to find a job, attend ASA course, do internships in bars, volunteer in a hospital or simply go to libraries to read books. Thanks to these information we were and will be able to propose activities that are for sure already appreciated by some users, like ASA courses or CV writing courses.

Very interesting results emerged, even if the pool (146) is surely not random and unbiased, especially related to the requalification of the district and the perception of the shelter. Willingness to participate to the Caritas events for example is extremely important for our project.

20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0%

PwC

Engineering

My strenght: Work under p My Whole Brain Quadrant

My Whole Brain Quadrant:

Solution generation process Our Path

DELL'ACQUA ANDREA

D'INTINO NOEMI KATSUMURA RYOKO D'INTINO NOEMI

ata Gathering

FRANZA GIUSEPPE

FRANZA GIUSEPPE My Background: UKIM Mechanical Engineering My strenght: Work under pressure My Whole Brain Quadrant:

GOLCHEV RISTE

PwC Group 17

D'INTINO NOEMI

My strenght: Tidiness My Whole Brain Quadrant: My Whole Brain Quadrant:

GOLCHEV RISTE DELL'ACQUA ANDREA

My Background: Polimi Mechanical Engineering

My Whole Brain Quadrant:

FRANZA GIUSEPPE

My Background: UKIM Mechanical 21 My Multiple intelligences: Engineering My Background: Polimi Management My Multiple intelligen Engineering My strenght: Work under pressure Engineering

My Multiple intelligences: My Background: Polimi Mechanical

Economic feasibility and sustainability Our two streams of cost and revenues

Focus on sustainability

PwC Group 17

Economic feasibility and sustainability App Costs estimation in a nutshell

PwC Group 17

Economic feasibility and sustainability App Costs estimation in a nutshell

PwC Group 17

Economic feasibility and sustainability Event Costs estimation in a nutshell

Outdoor maxi screen budgeted usage (year)

cost

source

tot % of total costs

Projection Projector Screen Wi-Fi Connector Support & clamps

one-shot purchase " " "

€ € € €

310,85 143,95 211,91 37,00

Acer.com Amazon.com Acer.com Amazon.com

€ € € €

310,85 143,95 211,91 37,00

6,5% 3,0% 4,4% 0,8%

€

454,80

9,4%

Total PwC Group 17

Projector Screen Wi-Fi Connector

35 1

€ €

39,99 Ikea.com 100,00 Ikea.com

€ €

1.399,65 100,00

29,1% 2,1%

€

1.499,65

31,2%

54,0%

29,1%

Seats Table Movies MPLC License

Shows Movies MPLC License

4,4% 0,8%

Support & clamps

Furniture Seats Table

3,0% 6,5%

2 per week 2 per week

€ 9,99 Bloodbusters.com € 2.600,00 Mplc.it

€ €

259,74 2.600,00

5,4% 54,0%

€

2.859,74

59,4%

€

4.814,19

5,4%

2,1%

The table shows the cost analysis for the Cineforum activity. The graph shows the % of the total cost for each item

Economic feasibility and sustainability Event Costs estimation in a nutshell

Graffiti Cleaning 2.0 budgeted usage (year)

quantity

cost

source

tot % of total costs

Clothing Coverall Gloves

one for each worker three pair for each worker

10 € 26,50 Amazon.com € 265,00 30 € 1,00 Menatworksafety.com € 30,00

0,4%

13,1% 1,5%

6,4%

Coverall 13,1%

1,5%

9,0%

€ 295,00

14,5% 15,3%

48 litres 50 kg 52 litres 26 packs three ten sets

12 1050 52 26 3 10

€ 70,00 Graffitiremovalinc.com € 0,25 Amazon.com € 5,95 Amazon.com € 7,00 Graffitiremovalinc.com € 3,00 Esselunga.it € 13,00 Amazon.com

€ € € € € €

840,00 262,50 309,40 182,00 9,00 130,00

€ 1.732,90

Total PwC Group 17

Graffi Remover Rags

Material Graffiti Remover Rags Isopropyl alcohol Graffiti safewipes Broom Brushes

Gloves

41,4% 12,9% 15,3% 9,0% 0,4% 6,4%

Isopropyl alcohol Graffi safewipes

12,9%

41,4%

Broom Brushes

85,5% The table shows the cost analysis for the Graffiti cleaning activity. The graph shows the % of the total cost for each item

€ 2.027,90 26

Economic feasibility and sustainability Event Costs estimation in a nutshell

Graffiti (2030 Euro)

Events (8300 Euro)

Clothing (300 Euro) Materials (1700 Euro) Projection (450 Euro)

Maxi-Screen (4800 Euro)

Education (1450 Euro)

Furniture (1500 Euro) Shows (3000 Euro)

Fully sustainable by The shelter! PwC Group 17

Economic feasibility and sustainability

budgeted usage (year)

PwC Group 17

one for each worker three pair for each worker

cost

New York 5683316 90% 66.2% 3388165

London 5773237 70% 41.50% 1677125

Berlin 2367710 70% 46% 762403

tot % of total costs 13,1% 1,5%

€ 295,00

14,5%

41,4% 12,9% 15,3% 9,0% 0,4% 6,4%

0,4% 6,4%

Coverall 13,1%

1,5%

9,0%

Gloves Graffi Remover Rags

15,3%

48 litres 50 kg 52 litres 26 packs three ten sets

Total

Milano 845804 70% 16% 94730

source

10 € 26,50 Amazon.com € 265,00 30 € 1,00 Menatworksafety.com € 30,00

12 € 70,00 Graffitiremovalinc.com € 840,00 1050 € 0,25 Amazon.com € 262,50 52 € 5,95 Amazon.com € 309,40 26 € 7,00 Graffitiremovalinc.com € 182,00 3 € 3,00 Esselunga.it € 9,00 10 € 13,00 Amazon.com € 130,00

Material Graffiti Remover Rags Isopropyl alcohol Graffiti safewipes Broom Brushes

Revenues estimation in a nutshell

ISTAT|OECD people between 18-45 Years Old Percentage access to social media or smartphone Percentage of people involved in voluntary activities Potential downloads of the "Caritas day" app

quantity

Clothing Coverall Gloves

€ 1.732,90

85,5%

€ 2.027,90

Paris 1517173 70% 24% 254885

Isopropyl alcohol Graffi safewipes

12,9%

41,4%

Broom Brushes

Economic feasibility and sustainability

budgeted usage (year)

PwC Group 17

one for each worker three pair for each worker

cost

New York 5683316 90% 66.2% 3388165

London 5773237 70% 41.50% 1677125

Berlin 2367710 70% 46% 762403

tot % of total costs 13,1% 1,5%

€ 295,00

14,5%

41,4% 12,9% 15,3% 9,0% 0,4% 6,4%

0,4% 6,4%

Coverall 13,1%

1,5%

9,0%

Gloves Graffi Remover Rags

15,3%

48 litres 50 kg 52 litres 26 packs three ten sets

Total

Milano 845804 70% 16% 94730

source

10 € 26,50 Amazon.com € 265,00 30 € 1,00 Menatworksafety.com € 30,00

Material Graffiti Remover Rags Isopropyl alcohol Graffiti safewipes Broom Brushes

Revenues estimation in a nutshell

ISTAT|OECD people between 18-45 Years Old Percentage access to social media or smartphone Percentage of people involved in voluntary activities Potential downloads of the "Caritas day" app

quantity

Clothing Coverall Gloves

€ 1.732,90

85,5%

€ 2.027,90

Paris 1517173 70% 24% 254885

Isopropyl alcohol Graffi safewipes

12,9%

41,4%

Broom Brushes

Economic feasibility and sustainability

budgeted usage (year) one for each worker three pair for each worker

cost

New York 3388165 32% 5% 54211 0.99 € 53,668

London 1677125 49% 5% 41090 0.99 € 40,678

13,1% 1,5% 14,5%

41,4% 12,9% 15,3% 9,0% 0,4% 6,4%

6,4%

Coverall 13,1%

1,5%

Gloves Graffi Remover Rags

Berlin 762403 49% 5% 18679 0.99 € 8,492

€ 1.732,90

85,5%

€ 2.027,90

Paris 254885 49% 5% 6245 0.99 € 6,182

Booking priority

How the perceived value of a service diminishes after an increment in price.

PwC Group 17

0,4%

9,0%

We need some premium functionality then! But this is a charity app….

Premium function

tot % of total costs

€ 295,00

15,3%

48 litres 50 kg 52 litres 26 packs three ten sets

Total

Milano 94730 10% 5% 474 0.99 € 468

source

10 € 26,50 Amazon.com € 265,00 30 € 1,00 Menatworksafety.com € 30,00

Material Graffiti Remover Rags Isopropyl alcohol Graffiti safewipes Broom Brushes

Revenues estimation in a nutshell

Potential downloads of the "Caritas day" app Percentage of Users that usually buys premium apps Chance that our premium version is bought Number of supporters Cost of the premium version (Euro) Potential revenues from freemium "Caritas day" app

quantity

Clothing Coverall Gloves

Isopropyl alcohol Graffi safewipes

12,9%

41,4%

Broom Brushes

Economic feasibility and sustainability

budgeted usage (year)

Sum

Norm. Diffusion Quarterly revenues

PwC Group 17

€

one for each worker three pair for each worker

cost

13,1% 1,5% 14,5%

41,4% 12,9% 15,3% 9,0% 0,4% 6,4%

Berlin

Paris

€ 468.91

€ 53,668.54

€ 40,678.68

€ 18,492.08

€ 6,182.24

An App usually reach peak of diffusion at 12-15 months 1 (0-3 Months) 2 (4-7 Months) 3 (8-11 Months) 4 (12-15) Months 5 (17-20) Months 0.94% 14.15% 47.17% 28.30% 9.43% € 1,127 € 16,909 € 56,363 € 33,818 € 11,273

€

€ (56,964)

(68,873)

3 (8-11 Months) 4 (12-15) Months 5 (17-20) Months 0 0 0 0 € (5,000.00) € (5,000.00) € (5,000.00) € (5,000.00) € (5,000.00) € (5,000.00) € (5,000.00) € (5,000.00) €

(5,600)

€

23,218

€

€ 1.732,90

85,5%

€ 2.027,90

119,490.44

Cumulated Break Even

6,4%

Coverall 13,1%

1,5%

Gloves Graffi Remover Rags

London

App initial investment App maintaining cost App Cost

0,4%

15,3%

48 litres 50 kg 52 litres 26 packs three ten sets

Total

New York

2 (4-7 Months)

tot % of total costs

€ 295,00

9,0%

Milano

1 (0-3 Months) € (65,000.00) € (5,000.00) € (70,000.00)

source

10 € 26,50 Amazon.com € 265,00 30 € 1,00 Menatworksafety.com € 30,00

Material Graffiti Remover Rags Isopropyl alcohol Graffiti safewipes Broom Brushes

Revenues estimation in a nutshell

Potential revenues

quantity

Clothing Coverall Gloves

29,490

Isopropyl alcohol Graffi safewipes

12,9%

41,4%

Broom Brushes

Economic feasibility and sustainability

budgeted usage (year)

2 (4-7 Months)

App initial investment App maintaining cost App Cost Cumulated Break Even

€

€ (56,964)

1 (0-3 Months)

(68,873)

one for each worker three pair for each worker

cost

13,1% 1,5% 14,5%

41,4% 12,9% 15,3% 9,0% 0,4% 6,4%

2 (4-7 Months)

3 (8-11 Months)

€

23,218

6,4%

Coverall 13,1%

1,5%

Gloves Graffi Remover Rags

€

4 (12-15) Months

€ 1.732,90

85,5%

€ 2.027,90

29,490

5 (17-20) Months

€ 45.000

€ 25.000

€ 5.000

€ (15.000) 3 (8-11 Months); € (5.600) € (35.000)

€ (55.000)

€ (75.000)

PwC Group 17

0,4%

9,0%

3 (8-11 Months) 4 (12-15) Months 5 (17-20) Months 0 0 0 0 € (5,000.00) € (5,000.00) € (5,000.00) € (5,000.00) € (5,000.00) € (5,000.00) € (5,000.00) € (5,000.00) (5,600)

tot % of total costs

€ 295,00

15,3%

48 litres 50 kg 52 litres 26 packs three ten sets

Total

€

source

10 € 26,50 Amazon.com € 265,00 30 € 1,00 Menatworksafety.com € 30,00

Material Graffiti Remover Rags Isopropyl alcohol Graffiti safewipes Broom Brushes

Revenues estimation in a nutshell 1 (0-3 Months) € (65,000.00) € (5,000.00) € (70,000.00)

quantity

Clothing Coverall Gloves

Isopropyl alcohol Graffi safewipes

12,9%

41,4%

Broom Brushes

Thanks for the attention! See you in one year!

Title of presentation PwC

Insert date here 33

MAGAZZINI RACCORDATI PROJECT

Fabrizio Durelli 852639 Giulia Fumagalli 852353 Giacomo Garaud 852941 Federico Guglielmi 792673 Yanhui Huang 850372 Lakshmi Harish 836928

AGENDA

ANALYSIS

SOLUTION

TEAM ORGANIZATION

ANALYSIS

ACTUAL SITUATION

Magazzini Raccordati are two rows of warehouses situated just behind the Central Station of Milan

They are 138 warehouses of about 300 square meters each, accessible from both Via Ferrante Aporti and Via Sammartini, for a total length of more than 2,5 km

Our objective is to help FAS to give back urban and cultural dignity to Magazzini Raccordati and to the whole neighbourhoods

TREND ANALYSIS

1. Sustainable Energy Production

• The production of electric energy using renewable sources has become crucial in recent years • Continuing drop in cost, increase of demand and increase of production • In less than 50 years solar panels will provide most of our power

2. Sharing Economy

• It is a socio-economic ecosystem built around the sharing of resources • Most successful Companies: Airbnb, Uber, Couchsurfing • Economy have the potential to increase its global revenues from roughly $15 billion today to around $335 billion by 2025

TREND ANALYSIS

3. Globalization and Integration

• Italy is becoming a multicultural and multi religious country • Legal immigrants in Italy are more than 7% of the population • This phenomenon is not temporary and it will increase in the future

4. Active Citizenship

• It means people getting involved in their local communities and democracy at all levels • Active citizenship is one of the most important steps towards healthy societies • Tactics and strategies for increased citizen participation in local governance can be seen around the globe

EXISTING SOLUTION

We analyzed three solutions applied around the world and we selected them using two drivers: I) Solution that have been proposed by no profit associations II) Renewal of an already existing facility Yppenplatz und Markt in Vienna

Kulturbrauerei in Berlin

High Line in New York

STAKEHOLDERSâ&#x20AC;&#x2122; ANALYSIS

First we identified the Stakeholders of the solution: 1. Citizens in the Neighbourhood 2. Citizens in Milan 3. Citizens out of Milan 4. Students 5. Ownership of Magazzini Raccordati (Grandi Stazioni), Associations (FAS) and Stores After that, in order to reduce uncertainty and to work on real data, we tried to involve as much as possible, the main stakeholders in the idea generation process

We developed 3 different surveys

USERS’ ANALYSIS

1. Neighbours’ Survey

• Developed jointly with other groups and FAS Association • Including questions about personal characteristics, feedbacks and other proposals • Important to understand immediate needs of the most involved stakeholders

2. Citizens’ Survey

• This survey let us to understand needs and desires of a wider customer segment • We split the questionnaire in two sections, to compare the results, and we found out comparable results

3. Students’ Survey

• We interviewed students of the schools near Central Station • We asked them about their habits, and about their interest in meeting points (e.g. library, study room and pubs) in the Magazzini Raccordati

COMMENTS We also analysed the results considering them as a whole and some shared results emerged:

1. The large majority would appreciate a bike path 2. Both the neighbours and the citizens perceive the area as not safe 3. Many of the interviewed would appreciate the use of solar panels

4. A lot of people asked for cultural events 5. We found out a quite high willingness to join no profit associations as volunteers 6. We had many proposals for new commercial activities 7. We collected many different ideas to improve the area, so we are sure that the commitment of the citizens will be high

SOLUTION

MeetMI Multicultural Integration

Economic Sustainability

Environmental Sustainability

MeetMI Phase 1

• • • •

Small, cheap projects Fast realization Quick wins Citizens commitment

2016-2017

Phase 2

• • • •

Focus on the warehouses, divided into: Travellers’ area: commuters and toursists Commercial area Cultural area

2018-2020

Phase 3

• Future orientation for the evolving society

2020-2021

PHASE 1 Bike Path: it will connect the area with the Naviglio Martesana ď&#x192; passing point

Community Garden: it will involve elementary students and decorate the park in Via Sammartini

Public Pianos: invite people to stop by and create a musical, joyous environment

Events: they will promote the area between citizens in Milano

Chatting benches, plaques and social street groups

PHASE 2 Solar panels + ventilation system: renovate the warehouses keeping in mind the environmental sustainability

Commercial activities: local shops from all over the world, representing different cultures

Fidelity card system: create cooperation between stores, attract and retain more customers

Events: celebrate all the different cultures that now live in Milano (120+)

Library, Kidsâ&#x20AC;&#x2122; playroom, waiting/studying rooms, hotels

PHASE 3 Shutter decorations: engage art school students and embassies to represent each culture

Scholarship: encourage people, both young and adult, to discover new worlds

Open innovation contest: involve citizens in taking care of their city, as it evolves in time

One way only: enlarge sidewalks and bike paths as more visitors come everyday

OWNERSHIP â&#x20AC;&#x201C; SHOP OWNERS BM

MeetMI â&#x20AC;&#x201C; CUSTOMERS BM

VALUE PROPOSITION

CANVAS

REVENUES STREAM We contacted many estate agencies in order to understand the average prices and the different parameters that influences the commercial activities rents in the city: â&#x20AC;˘ How much the zone is frequented â&#x20AC;˘ Presence of a large shop window â&#x20AC;˘ Rents usually are reduced during the firsts years â&#x20AC;˘ After a certain size, the euros per square meter are not totally proportionate Considering all these parameters, we estimate a rent of 2750 â&#x201A;Ź per month during the first period and of 7500 â&#x201A;Ź per month in the â&#x20AC;&#x153;full regime phaseâ&#x20AC;? đ?&#x2018;&#x2026; đ?&#x2018;&#x2013;đ?&#x2018;&#x203A; đ?&#x2018;&#x201C;đ?&#x2018;˘đ?&#x2018;&#x2122;đ?&#x2018;&#x2122; đ?&#x2018;&#x;đ?&#x2018;&#x2019;đ?&#x2018;&#x201D;đ?&#x2018;&#x2013;đ?&#x2018;&#x161;đ?&#x2018;&#x2019; đ?&#x2018;?â&#x201E;&#x17D;đ?&#x2018;&#x17D;đ?&#x2018; đ?&#x2018;&#x2019; = (139 warehouses â&#x20AC;&#x201C; 19 warehouse already or in the future occupied by no-profit organizations)* 7500 â&#x201A;Ź per month* 12 months = 10 800 000â&#x201A;Ź per year

THANK YOU FOR YOUR ATTENTION