PROTECT OUR COPS CAMPAIGN WINS MULTIPLE AWARDS By Nicholas Damiani
Top and above: Some of the campaign material designed by KWP!; left: Tristan Glover.
THE
extraordinary Protect our Cops campaign the Police Association ran in 2015 and 2016 has won a stack of coveted state and national awards. The successful campaign, which included a public rally in November 2015, culminated in February with the full restoration of workers compensation entitlements for police officers injured in the line of duty. The state government had originally sought to strip police of the entitlements with its new return-to-work legislation.
“They left no stone unturned to get the results the members needed.”
The association enlisted highly regarded South Australian advertising company KWP! to assist in running the campaign. Awards the campaign has won so far are: • Australian Marketing Institute Awards state winner and national finalist: Marketing on a shoestring/small budget. • Media Federation Awards national winner: Best use of a small budget. • Adelaide Advertising & Design Club Direct Marketing/Direct Response Award & Direct Marketing/Non Commercial Award. KWP! group business director Tristan Glover, who led the team that worked on the brief, told the Police Journal it was one of the most effective campaigns the organization had produced in its 25-year history. “It was a great brief – and it demanded real action,” he said. DECEMBER 2016 POLICE JOURNAL
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“The passion, guile and leadership shown by (Police Association president) Mark Carroll, (Media and Communications officer) Nick Damiani and the whole association was second to none. “They left no stone unturned to get the results the members needed.” Mr Glover said KWP! fed off the energy and enthusiasm the association staff showed for correcting the injustices of the legislation, and immediately set about producing a campaign that would have an immediate impact. “I think we had the campaign written in a few days and produced within a few weeks,” he said. “An extremely eye-catching and confronting campaign was the result, featuring some very courageous talent. “And to get the result the members were after was incredibly satisfying.” PJ