44
BUSINESS & ECONOMICS
middle east
asia
africa
Grenton / Saudi Arabia
Lino / Japan
Automotive sector / Senegal
Grenton, a producer and distributor of Lino, a producer of linen clothing and The Polish automotive sector is thrivsmart home solutions, strengthened textiles, extended its offer to clients in ing in Senegal, a country which imports its position on the Arabian market by Japan. The owner, Daria Wysocka-Zajul, 100% of its cars and automotive parts. signing a partnership agreement with said she contacted PAIH offices abroad According to the PAIH Foreign Trade a leading Saudi distributor. The innova- to broaden their reach. Tokyo took the Office in Dakar, Senegal may become tive company first focused on expan- call and it turned out to be a good fit one of the most attractive export marsion in Western Europe before taking because the Japanese have a penchant kets for the Polish automotive industry, its home systems – which control all for flax, and recycling is important - especially manufacturers of auto parts aspects of the building from heating, according to the Japanese philosophy and accessories. The automotive marlighting, ventilation and multimedia – to of wabi-sabi lifestyle. After Lino sent ket value in Senegal is $100m and about the Middle East. In 2018, Grenton part- the PAIH trade office some bestsellers, 100,000 vehicles are imported to the nered with Dubai’s Kromtek Systems a Japanese company showed interest country every year – mainly SUVs and to distribute its solutions and mod- in their products such as bread baskets, pickups, which require the constant ules for homes, villas, apartments and sheets, and kimono-type blouses. Eliza replacement of parts due to the difficult commercial buildings. Another export Klonowska-Siwak, Head of the PAIH climate and infrastructural conditions. destination is Saudi Arabia where the trade office in Tokyo, said nearly 20% The biggest problem is the lack of availsmart home market is the largest on of Polish clothing and textiles exports ability and quality of products in the the Arabian Peninsula with an esti- to Asia are sent to Japan and high- country, which is why it’s a great marmated value of $305m, said Natalia quality linen is a great export prod- ket for Polish companies. Leszek Biały, Zimny, Business Development Manager uct. She added that flax, which has Head of the Foreign Trade Office in at Grenton. This year, with support the natural properties of a breathable Dakar, said Poland can offer European from the PAIH office in Riyadh, Grenton fabric, is an excellent replacement for quality at a decidedly lower price. PAIH made a deal with the Saudi Al-Alameya disposable plastic bags and the mate- offers support instruments for expanGroup, which is one of the leaders in rial is perfect for Japan’s moist and sion into the African market, such as integrated solutions for security sys- hot summer climate. insurance and financing, which is espetems and a contractor in the public and cially important for SMEs. private sectors.
by Monica Zielinski