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Note: This content is highly confidential and should not be shared broadly or used to create any communications that will be used externally before launch.

Adobe Creative Cloud Partner guidelines for the 2014 release

|

30 May 2014


Table of contents

Signaling the new release Versioning for publishers and partners Creative Cloud name & attribution Creative Cloud on web, desktop and mobile Apps & services names & attribution The membership plans Referring to the membership plans Terminology: membership, subscription, plan, & more Approved terminology Creative Cloud URLs Company name & legal lines

3 4 5 6 7 8 9 10 11 12 13

Design guidelines 14 Design elements: Creative Cloud 15 Design elements: Point products 16 Color 19 Logotypes 22 Mnemonics 23 For more information

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Signaling the new release While Creative Cloud delivers ongoing innovation, we need a way to signal major release updates. The Creative Cloud brand and "CC" versioning remain the same, i.e. Illustrator CC, Photoshop CC. But to distinguish between different releases of Creative Cloud, we are introducing a yearly modifier. For technical accuracy we will introduce a yearly technical release version. For June 2014: •• Keep Creative Cloud and "CC" versioning constant, i.e. Illustrator CC, Photoshop CC, etc. •• When referencing the latest release, use the yearly modifier, "the 2014 release." •• Note: it is not part of the brand, so should be used in a secondary, less prominent way only when needed to add clarity or context. (See examples on page 4) •• Unify product-specific technical versioning around the yearly release, i.e. Photoshop 14 to Photoshop 2014, 2014.1, 2015, 2015.1, etc.

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014

Note: this example is for illustrative purposes only. This imagery will be updated for the June release.


Versioning for publishers and partners Partner materials, and general materials, should follow the same basic principles. The product branded versioning system remains "CC," but the modifier "2014 release" can be used to signal the point in time of the latest major release.. It should be used as a secondary, less prominent, modifier, not at the same level as the product brand.

CORRECT:

Photoshop Version CC: 2015 release (41) CC: 2014 release (76) CC (53) CS6 (34) CS5 (102) CS4 (46) CS3 (22)

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014

INCORRECT:

2014 release release 2014

Photoshop CC 2014 Release 2014 release


Creative Cloud name & attribution Please note: When using the Creative Cloud mnemonic, attribute "the Creative Cloud logo" in the legal attribution line.

1st & most prominent use

Secondary uses

Trademark attribution

Notes

Adobe Creative Cloud

Adobe Creative Cloud Creative Cloud

Adobe, Creative Cloud

"Creative Cloud" is lead case. Do not use lowercase "creative cloud." Do not use "the cloud" when referring to Adobe Creative Cloud; "the cloud" may be used as a descriptive term only when not directly referring to Adobe Creative Cloud.

Using "the" with Creative Cloud In general avoid using "the Adobe Creative Cloud" or "the Creative Cloud," but you may use it if it sounds better in context. Using acronyms Acronyms should NEVER be used externally.

Incorrect: Correct:

CCM Creative Cloud, Creative Cloud memberships, etc.

Incorrect: Correct:

CCE Creative Cloud for enterprises

Incorrect: Correct:

CCI Creative Cloud for individuals

Incorrect: Correct:

CCT Creative Cloud for teams

Incorrect: Correct:

CCSTE Creative Cloud for students and teachers, Creative Cloud Student & Teacher Edition

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014


Creative Cloud on web, desktop and mobile

Naming strategy Creative Cloud on different platforms—web, desktop, and mobile—are all branded Adobe Creative Cloud. High level message “Now you can access Creative Cloud on the web, on your desktop and on mobile” Reference examples Creative Cloud on the web: When you need to distinguish the web element employ a simple descriptive term like 'Profile' as we want to keep weight overall on Adobe ID. •• “Log in with your Adobe ID to access your Creative Cloud profile settings, favorite apps and notifications”. •• "After signing in, you'll see your Creative Cloud profile inside the nav on the left”. •• "After signing in with your Adobe ID, you'll see your profile” •• “Your profile goes with you across x, y, z if you are signed in with Adobe ID” Creative Cloud on the desktop: •• “Download your favorite applications, like Photoshop CC and automatically have access to Creative Cloud right on your desktop where you'll also be able to access, download, and update any of the applications.” •• “You are downloading Creative Cloud for your desktop.”  Creative Cloud for mobile: •• “With Creative Cloud for iPad and iPhone you can browse and manage your files on the go.” •• “You are downloading Creative Cloud for your iPad.” 6

Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014


Apps & services names & attribution 1ST & MOST PROMINENT USE

SECONDARY USES (WITH OR WITHOUT VERSION NUMBERS)

TRADEMARK ATTRIBUTION

Adobe Acrobat XI Pro

Acrobat Pro, Acrobat

Adobe, Acrobat

Adobe After Effects CC

After Effects

Adobe, After Effects

Adobe Audition CC

Adobe Audition

Adobe, Adobe Audition

Adobe Bridge CC

Bridge

Adobe

Adobe Business Catalyst

Business Catalyst

Adobe, Business Catalyst

Adobe Digital Publishing Suite, Single Edition

Digital Publishing Suite, Single Edition

Adobe

Incorrect: Adobe DPS

Adobe Dreamweaver CC

Dreamweaver

Adobe, Dreamweaver

Incorrect: DreamWeaver

Adobe Edge Tools & Services

Adobe Edge Tools & Services

Adobe

Incorrect: Edge Tools & Services, Edge tools & services, Edge

Edge Animate, Animate [only if many references]

Adobe

Incorrect: Edge

Edge Code, Code [only if many references]

Adobe

Edge Inspect, inspect [only if many references]

Adobe

Incorrect: Edge. Note: The correct reference to theSidebar Preview is Adobe® Edge Code CC (Preview)

Adobe Edge Reflow CC

Edge Reflow, Reflow [only if many references]

Adobe

Incorrect: Edge. Note: Reference the Preview as Adobe Edge Reflow CC (Preview)

Adobe Edge Web Fonts

Edge Web Fonts, Web Fonts [only if many references]

Adobe

Incorrect: Edge

Adobe Encore CS6

Encore

Adobe, Encore

Note: This remains CS6; it is not being updated.

Adobe ExtendScript Toolkit CC

ExtendScript Toolkit

Adobe

Adobe Extension Manager CC

Extension Manager

Adobe

Adobe Fireworks CS6

Fireworks

Adobe, Fireworks

Adobe Flash Builder 4.7 Premium

Flash Builder Premium, Flash Builder

Adobe, Flash, Flash Builder

Adobe Flash Professional CC

Flash Professional

Adobe, Flash

Adobe Game Developer Tools

Game Developer Tools

Adobe

Adobe Gaming SDK

Gaming SDK

Adobe

Adobe Ideas

Ideas

Adobe

Adobe Illustrator CC

Illustrator

Adobe, Illustrator

Adobe InCopy CC

InCopy

Adobe, InCopy

Adobe InDesign CC

InDesign

Adobe, InDesign

Adobe InDesign CC Server

InDesign Server

Adobe, InDesign

Adobe Kuler

Kuler

Adobe, Kuler

Adobe Media Encoder CC

Media Encoder

Adobe

Adobe Muse CC

Adobe Muse

Adobe, Adobe Muse

Incorrect: Muse (should always be used with Adobe)

Adobe PhoneGap Build

PhoneGap Build

Adobe, PhoneGap, PhoneGap Build

Incorrect: PhoneGap

Adobe Photoshop CC

Photoshop Extended

Adobe, Photoshop

Note: Photoshop Extended has been retired.

Adobe Photoshop Lightroom 5

Photoshop Lightroom, Lightroom

Adobe, Lightroom, Photoshop

Adobe Photoshop Touch

Photoshop Touch

Adobe, Photoshop

Adobe Prelude CC

Prelude

Adobe, Prelude

Adobe Prelude Live Logger

Prelude Live Logger, Live Logger

Sub-head Adobe Edge Animate CC Adobe Edge Code CC

Body Adobe Edge Inspect CC

7

NOTES

Incorrect: Audition (should always be used with Adobe)

Sidebar head

Incorrect: Edge

Note: This remains CS6; it is not being updated. Incorrect: Flash Pro

An Adobe Touch App (purchased separately)

(purchased separately)

An Adobe Touch App (purchased separately)

Adobe Premiere Pro CC

Premiere Pro

Adobe, Adobe Premiere

Note: While you can drop "Adobe" in secondary references, the attribution is "Adobe Premiere" not "Premiere."

Adobe Scout CC

Adobe Scout

Adobe

Incorrect: Scout (should always be used with Adobe)

Adobe SpeedGrade CC

SpeedGrade

Adobe, SpeedGrade

Incorrect: Speed Grade, Speedgrade

Adobe Story CC Plus

Story

Adobe

Adobe Typekit

Typekit

Adobe, Typekit

Incorrect: Type Kit, TypeKit

Behance

Behance

Behance

"Part of the Adobe family" may be used as appropriate. The accent on the "ē" is used in the lockup, not in editorial.

Behance ProSite

Behance ProSite, ProSite

Behance

Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014


The membership plans For a complete list of membership plans, see https://creative.adobe.com/plans.

MEMBERSHIPS: PLANS:

Creative Cloud for individuals

Creative Cloud for teams

Creative Cloud for enterprise

Creative Cloud for education

• Complete plan

• Complete plan

• Complete plan

• Complete plan

• Single-app plan

• Single-app plan

• Single-app plan

• Single-app plan

• Custom plan (a sement-specific subset of apps for design, web or video)

• Student & Teacher Edition

• Photography plan

• Creative Cloud desktop apps (for government only)

Membership vs. plan Memberships: Memberships classify the type of person or group, for whom the plans are meant. There are four memberships.

Plans: Plans classify the product being offered to the potential member. There are multiple plans under each membership.

Lowercase or lead case? • Title or heading: OK to use lead case if that's the typical style: "Creative Cloud for Teams," "Individual Plans," "Plans for Teams" • Body copy: Always lowercase: plans for individuals [teams/ enterprise/education]

Lowercase or lead case? • The plan name is always lead case: Complete, Single-app, Photography • "plan" is always lowercase, unless used in a title or heading where lead case is the typical style. Does the word "plan" always need to be included in the name? No. If the context makes it clear that you're referencing plans, it's ok to drop it. Words other than "plan" should be avoided, such as promotion, program, bundle, etc.

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014


Referring to the membership plans For a complete list of membership plans, see https://creative.adobe.com/plans.

When referring to memberships and plans: • Avoid locking the memberships directly to "Creative Cloud." Instead, use them as descriptors, e.g., "Creative Cloud for teams," not "Creative Cloud team." • Avoid listing out the membership and plan as one long string, e.g., "Adobe Creative Cloud for individuals complete monthly membership." Instead, consider the context. For example, if it's a Creative Cloud communication focused on individual membership, no need to reference it again. You might say, "The complete plan is available on a month-to-month or annual basis."

EXAMPLES (for illustrative purposes only; not final editorial copy): Free •• The Free plan gives you… •• Get started with Creative Cloud for free. •• DON’T USE: With the get started plan… [“get started” should be used as an action, not the name of the plan. Call it the free plan.] Single app •• Enjoy [Photoshop CC] for US$19.99 per month. •• Join Creative Cloud to get [Photoshop CC] for as low as US$19.99 per month. •• Get [Photoshop CC] as a Creative Cloud member for as low as US$19.99 per month. •• Get [Photoshop CC] for as low as US$19.99 per month as a Creative Cloud member. •• Get [Photoshop CC] when you join Creative Cloud for as low as US$19.99 per month. •• Get [Photoshop CC] as a single app when you join Creative Cloud for as low as US$19.99 per month. •• Get [Photoshop CC] with a Creative Cloud Single-app plan for as low as US$19.99 per month.

What gets localized?

Photography plan •• Choose the Creative Cloud Photography plan to get Photoshop CC and Lightroom 5 together for US$XX.XX per month.

• "Adobe Creative Cloud" should always remain in English. • The membership and plan names may be localized.

Complete • Join Creative Cloud and get it all with the Complete plan for as low as US$29.99 per month. • Get the Creative Cloud Complete plan for as low as US$29.99 per month.

Is it "single app" or "single-app"?

Choosing a plan • Join Creative Cloud today. Choose from Free, Single-app, Photography, or Complete plans. • Determine which plan is best for you. Get started with a Free plan, choose just one app, or get it all with the Complete plan.

Note: when localizaling "Photography plan" ensure that "Photography" does not get translated to mean "photographer" as users may not identify as photographers.

• •

When used as a noun, there is NO hyphen, i.e. "...or choose a single app." When used as an adjective, there IS a hyphen, i.e. "the single-app plan."

Is it "app" or "application"? Both are fine. In general we default to “app,” but “application” can be used when/if it feels more appropriate. 9

Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014

Teams • Creative Cloud for teams is available for small workgroups or organizations within a larger corporation. • Be more productive with Creative Cloud for teams. A Complete plan gives you everything you need to get your job done. Just need [Photoshop CC]? The Single-app plan has your team covered. • Creative Cloud for teams is available as a Complete plan to give you every professional creative tool you need, or a Single-app plan to get one CC desktop app of your choice.


Terminology: membership, subscription, plan, & more While we have some preferred terminology, there is flexibility depending on the context.

Membership vs. subscription

Do I have to use any of these terms?

In marketing copy, the preferred term is “membership.” The idea of being a member in the Creative Cloud community is what we want to communicate. For example, we talk about your “Creative Cloud membership” or “joining Creating Cloud.” Note that “membership” is lowercase.

It’s okay to say “Creative Cloud” without another noun.

“Subscribe” and “subscription” should be used only minimally when required on Adobe.com for SEO purposes. Don’t use these terms in email communications. Membership vs. plan In marketing copy when we talk about the idea of joining Creative Cloud, “membership” is the preferred term. But in reference to the tactical buying options, the term “plan” can be used. For example, we ask people to “choose a plan” or “see all plans” during the purchase process.

Preferred: Your Creative Cloud membership includes Photoshop CC, Illustrator CC, and more. Not preferred: Your Creative Cloud plan includes…

Using “paid membership” In marketing copy, the name of the membership plan should be used—for example, “the Complete plan includes,” not “your paid membership includes.” We should avoid using “paid” in marketing copy, unless the context requires that we distinguish it from free membership. Try to reserve the term for legal lines and footnotes, when needed. 10

Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014

For example, these are both fine: • Adobe Creative Cloud includes Adobe Photoshop CC, Illustrator CC, and more. • Your Adobe Creative Cloud membership includes…


Approved terminology

In-product page name

Notes/Comments

My Account

This is the page that allows you to make changes to your membership.

Apps & Services

Use the ampersand, not "and."

Plans

See page 11.

Files

This is where the files you've uploaded or synced live.

Approved terminology

Notes/Comments

12-month prepaid membership

Retail only.

Month-to-month plan

Sold directly through Adobe.

Free membership Creative Cloud membership, membership

Note that "membership" is lowercase.

Join

This is the call to action for Creative Cloud. Do not use "subscribe" unless required for SEO reasons.

DO NOT USE

Notes/Comments

Subscription, subscribe

Unless it's required for SEO reasons. Instead, in marketing, use "membership" or "join."

CCM

This acronym is for internal use only, and should NEVER be used in any customer-facing materials.

CCE

Spell this out in ALL external communications: Creative Cloud for enterprise.

CCI

Spell this out in ALL external communications: Creative Cloud for individuals.

CCT

Spell this out in ALL external communications: Creative Cloud for teams.

CCSTE

Spell this out in ALL external communications: Creative Cloud for students and teachers or Creative Cloud Student & Teacher Edition.

Creative Cloud Connection

The name "Creative Cloud Connection" is no longer being used. The desktop experience, mobile app, and website are all simply AdobeŽ Creative Cloud.™ The desktop experience may be referred to as "the Creative Cloud desktop app."

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014


Creative Cloud URLs Go URLs will redirect to the in-product URL and should be used in all marketing materials. For a complete list of go urls, visit: https://zerowing.corp.adobe.com/display/CreativeCloud/2012+Creative+Cloud+goURLs

In-product URL

Go URLs being created for marketing

creative.adobe.com

www.creativecloud.com

creative.adobe.com/apps

www.creativecloud.com/go/apps

creative.adobe.com/files

www.creativecloud.com/go/files

creative.adobe.com/plans

www.creativecloud.com/go/plans

creative.adobe.com/redeem

www.creativecloud.com/go/redeem

Adobe.com pages

Go URLs being created for marketing

Creative Cloud product page: www.adobe.com/products/creativecloud.html

www.adobe.com/go/creativecloud

Creative Cloud tech specs page: www.adobe.com/products/creativecloud/tech-specs.html

www.adobe.com/go/cc_techspecs

Creative Cloud FAQ page: www.adobe.com/products/creativecloud/faq.html

www.adobe.com/go/cc_faq

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014


Company name & legal lines Please note: When using the Creative Cloud mnemonic, attribute "the Creative Cloud logo" in the legal attribution line.

Trademark symbols

Adobe company name Primary use: All everyday uses: email signature, voicemail greeting, business cards, marketing materials, signage, conversation, etc.

Secondary:

Incorrect:

Only when legally required for contracts, documentation, copyright line, etc.

Anything else, such as:

Adobe

Adobe Systems Incorporated

Adobe Systems Adobe Systems, Inc. Adobe Incorporated Adobe Systems Incorporated

Legal lines

®

Please include an attribution statement, which may appear in small, but still legible, print, when using any Adobe trademarks in any published materials—typically with other legal lines at the end of a document or on the copyright page of a book or manual. Adobe’s standard attribution statement format is: List of Adobe marks used, beginning with “Adobe” and “the Adobe logo,” if used, followed by any other marks (in alphabetical order) “are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.” Example: Adobe, the Adobe logo, Adobe Premiere, Creative Cloud, the Creative Cloud logo, Illustrator, InDesign, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014

Effective September 2013, use of or (“circle R”) trademark symbols is no longer required with Adobe trademarks, including product names and all logos (including the Adobe corporate logo).

®

Protection of our trademarks remains a priority for the company, so a standard trademark attribution statement is still required for Adobe trademarks and any trademarks of other companies where such notice is contractually required. See pages 5 and 7, for the necessary attribution for Creative Cloud apps. The Adobe Trademark Database will continue to list the proper form of each trademark to help you identify what to include in the attribution. Only those marked with a ™ or ® need to be included. • External Database


Design guidelines


Design elements: Creative Cloud

Logotypes

Mnemonic

Did you know? Using the Creative Cloud icon, requires “the Creative Cloud logo� in the attribution statement. See page 16 for more information about attribution statements.

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014


Design elements: Point products Point products no longer have unique identities or totems. Each product has a logotype, and as applicable a mnemonic as shown below.

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014


Design elements: Point products, continued

-----

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014


Design elements: Point products, continued

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014


Color Each of the products has a unique primary & secondary color palette associated with it that can be used as a background color, as an accent color, or for novelty items. Always use the primary color as your 1st choice.

COLOR

PMS

C

M

Y

K

R

G

B

HEX

After Effects CC

667 C

50

50

0

0

217

170

255

d9aaff

Black 6 C

86

84

52

70

22

0

42

16002a

7466 C

66

0

40

0

0

227

184

00e3b8

Black 3 C

86

57

70

73

0

23

18

001712

130 C

0

35

99

0

255

186

36

ffba24

Black 2 C

55

71

78

78

29

20

0

1d1400

680 C

10

43

0

2

215

156

195

ed98d2

690 C

0

97

0

59

125

0

73

5f0242

375 C

55

0

100

0

124

249

0

7cf900

Black 3 C

76

54

83

73

13

24

0

0d1800

2715 C

50

45

0

0

156

149

255

9c95ff

282 C

100

90

0

58

10

26

78

1a1a4e

3252 C

65

0

25

0

72

220

195

48dcc3

5535 C

80

50

60

46

2

51

46

02332e

130 C

1

37

100

0

255

164

48

ffa430

4625 C

42

70

80

60

62

33

0

3e2100

637 C

63

2

10

0

96

222

255

60deff

7463 C

100

80

40

50

6

41

72

062948

Audition CC Bridge CC Digital Publishing Suite Dreamweaver CC Edge Animate CC Edge Code CC Edge Inspect CC Edge Reflow CC

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014


Color, continued Each of the products has a unique primary & secondary color palette associated with it that can be used as a background color, as an accent color, or for novelty items. Always use the primary color as your 1st choice.

COLOR

PMS

C

M

Y

K

R

G

B

HEX

Edge Web Fonts

116 C

0

12

100

0

255

206

50

ffce32

476 C

42

65

65

67

58

30

0

3a1e00

7453 C

56

25

0

0

140

181

255

8cb5ff

Black 6 C

92

83

51

65

0

13

40

000d28

116 C

1

19

99

0

255

216

0

ffd800

Black 2 C

58

64

84

71

25

21

0

191500

185 C

0

95

98

0

255

71

30

ff471e

Neutral Black C

53

79

71

77

28

5

0

1c0500

1665 C

0

70

98

0

255

128

24

ff8018

Black 4 C

51

79

76

77

27

12

0

1b0c00

Purple C

20

90

0

0

254

104

244

fd68f4

Black 4 C

61

79

60

78

36

0

33

240021

InDesign CC

Rhodamine Red C

0

91

4

0

255

66

137

ff4289

InDesign/InDesign Server

Black 4 C

56

79

64

78

38

0

13

26000d

Media Encoder CC

7452 C

50

31

0

0

179

176

247

b3b0f7

Black 6 C

91

82

52

67

10

5

57

0a0539

382 C

35

0

99

0

217

235

85

d9eb55

Black 3 C

73

54

84

71

26

29

3

1a1d03

Encore CS6 FIreworks CS6 Flash Professional CC Illustrator CC InCopy CC

Adobe Muse CC

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014


Color, continued Each of the products has a unique primary & secondary color palette associated with it that can be used as a background color, as an accent color, or for novelty items. Always use the primary color as your 1st choice.

COLOR

PMS

C

M

Y

K

R

G

B

HEX

PhoneGap Build

3105 C

50

0

12

0

113

231

233

71e7e9

3165 C

100

10

29

65

2

47

50

022f32

638 C

71

6

7

0

31

208

246

1fd0f6

Black 6 C

93

72

55

63

19

16

49

131031

304 C

37

0

7

0

151

218

234

97daea

Black 6 C

82

71

59

75

16

24

32

101820

(for use on white)

311 C

69

0

11

0

0

194

223

00c2df

Prelude CC

306 C

55

0

5

0

121

206

236

79ceec

Black 6 C

93

70

55

60

4

23

30

04171e

7441 C

35

60

0

0

232

137

255

e889ff

Black 6 C

75

84

54

73

32

0

39

200027

7444 C

28

26

0

0

211

199

223

d3c7df

5275 C

80

76

20

5

63

49

72

3f3148

632 C

73

1

31

0

0

230

221

00e6dd

Black 6 C

88

62

65

70

0

23

22

001716

109 C

6

2

98

0

255

237

104

ffed68

Black 2 C

63

58

90

65

37

32

0

252000

376 C

45

0

99

0

158

210

52

9ed234

Photoshop CC Photoshop Lightroom 5

Adobe Premiere Pro CC Scout CC SpeedGrade CC Story CC Plus Typekit 21

Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014


Logotypes Please note: There are two versions of the logotype: 1. Mandatory lockup with “Adobe Creative Cloud� 2. Standard logotype 1. Use mandatory lockup with Adobe Creative Cloud To reinforce Creative Cloud as the way to get each product, all products/services included in Creative Cloud will get a logotype with the product/service name locked up with Adobe Creative Cloud (with the exception of Acrobat and Lightroom). This should be considered the mandatory logotype and be used as the primary lockup. For example:

2. Standard logotype The new lockup above is mandatory. Standard logotypes are available for cases with extreme space constraints or when a standalone service is being marketed outside of Creative Cloud, e.g. Typekit, Behance. For example:

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014

Please note: This is a visual lockup to show the point products are part of Creative Cloud, it is NOT a name change. For example, the communication is Adobe Photoshop CC, part of Adobe Creative Cloud, NOT Adobe Creative Cloud Photoshop CC.


Mnemonics Used as a visual representation of the products (use in places where you might have used a boxshot or totem in the past).

Web, screen, PPT: Use the .png file, at the exact sizes posted. If necessary, scale down the 512px version, never below 48px. It has a drop shadow, but is available without it for PPT or other layouts where the shadow will not reproduce well. Print: Use the .ai file labeled CMYK. Novelty items: Use the .ai file labeled PMS, only for novelty items when production requires flat color.

Creative Cloud

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014

Clear space .25x .25x

X .25x

Minimum size .25x

.27” with drop shadow

.25” without drop shadow

When scaling the mnemonics in Illustrator, make sure that the “Scale strokes & effects” option is checked. Do not change the color or letter configuration or create your own mnemonic to represent a new program or identity. Work with the brand and XD teams. Please note: When using the Creative Cloud mnemonic, attribute "the Creative Cloud logo" in the legal attribution line.


For more information Each use of Adobe assets must be sent for review before being deemed final. Please send a PDF or link to the website where you plan to use an Adobe asset to brandapproval@adobe.com. Please allow for a 24-hour turnaround.

For brand questions, please e-mail: askbrand@adobe.com

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Adobe Creative Cloud Guidelines: Adobe Internal | Adobe Confidential | 30 May 2014

Š 2014 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Acrobat, Adobe Audition, Adobe Muse, Adobe Premiere, After Effects, Behance, Business Catalyst, Creative Cloud, the Creative Cloud logo, Creative Suite, Dreamweaver, Encore, Fireworks, Flash, Flash Builder, Illustrator, InCopy, InDesign, Lightroom, Photoshop, Prelude, SpeedGrade, and Typekit are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

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