Interaction Design for Decisionmaking
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This could be something as simple as a progress bar (like the profile completeness meter for LinkedIn), or something more complex like Mint below.
While this requires some more complex data capability, this tactic provides social reference as a means of incentivizing users to interact deeper. Once users see the average score, they’ll actually want to request a free credit report so they can see if they’ve beaten others.
6. Loss Aversion Studies show that people fear loss more than they value gains. “You can save $30 by signing up,” is weaker than, “You’re losing $30 if you don’t sign up.” One of the best uses of the loss aversion for web design is in the Scarcity Principle – limiting the availability of time, products, inclusions (membership), or information to make each seem more