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PIZZERIA PET DETECTIVES When pets go missing in Matawan, New Jersey, Angelo’s Pizza is ready to help. The pizza shop spreads the word by placing flyers with the lost pets’ photos on its delivery and carryout boxes. “We used to post [pictures of] missing persons and missing children on milk cartons,” owner John Sanfratello told Today Food. “Why can’t we put a flyer for missing pets on pizzas?” When Sanfratello posted the offer on Facebook in early July, it went viral and caught the attention of national media, including Newsweek and Fox News. In late July, he was invited to appear on a segment on Good Morning America. “From now on, this is our policy,” Sanfratello told Fox News. “It’s all about reuniting these pets with their families.”
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IT’S GAME TIME! As football season kicks off this month, make a deal with your local high school’s star player (or players) to appear in your social media marketing in exchange for free pizza.
BUILDING HOG HEAVEN Pork lovers may snort, but a vegan pizzeria in the U.K. wants to protect pigs rather than serve them on a pie. Purezza created a specialty pizza called the Laughing Pig, topped with yellow plum tomatoes, asparagus tips, lemon zest, jackfruit salami, and the pizzeria’s own signature vegan cheese, Mozzarella 2.0, with purple basil sprinkled on top. All funds from the pizza’s sales were donated to the Friend Farm Animal Sanctuary, which builds arks out of recycled materials for rescued pigs. Purezza also made headlines in 2018 when its Parmigiana Party pizza—featuring fried aubergines, vegan sausage and smoked vegan mozz—was named the National Pizza of the Year at the National Pizza Awards in London.
20 PMQ PIZZA MAGAZINE | THE WORLD’S AUTHORITY ON PIZZA
After word spread about his use of pizza boxes to help locate customers’ missing pets, Angelo’s Pizza owner John Sanfratello was invited to appear on Good Morning America in late July.