PIZZA WITHOUT BORDERS
London, England Roo on the Loose The restaurant delivery service Deliveroo unveiled its new logo last month, going from a kangaroo cartoon to an abstract animal-like logo called The Roo. Deliveroo co-founder William Shu said he hopes the rebranded look will become “shorthand for great food delivered everywhere.” Deliveroo is a third-party ordering app, website and delivery service that partners with local restaurants to make their menu items more accessible online and provides delivery to customers’ doorstep. The service started in 2013 in London and has since grown to a fleet of 20,000 riders across 12 different countries, including Australia, Belgium, France, Germany, Singapore and United Arab Emirates. While most Deliveroo locations equip their staff to deliver by bike, some cities use scooters and others, such as those in Hong Kong, use runners. The fast-growing startup recently raised another $275 million in funding and is reportedly valued at around $1 billion, according to TechCrunch.com. But rivals like Uber, Delivery Hero and Just Eat are gobbling up marketing share, too, and even Amazon plans a delivery program in Europe (codenamed “Hot Wheels”).
DELIVEROO
Reporting international trends, events and cultural etiquette from around the world By Missy Assink
WINESTAR
Paris, France Will Frenchmen Find Wine-in-a-Can Hard to Swallow? From California to Australia to France, wine in a can is gaining traction as a novel way to package the ancient beverage. In Paris, the brand Winestar says it’s raising canned wine to a new level by putting top-quality, aged wines in skinny cans called canettes. While the idea of wine in a can may be difficult for the average Frenchman to swallow, its practicality has spurred growth in markets around the world. Aluminum cans seal out oxygen and light, preserving wine far longer than PET plastic bottles while beating out glass for ease of transport and storage. Winestar is now available in several countries, including the U.S., Canada, Japan, China, and, of course, Europe.
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PMQ Pizza Magazine The Pizza Industry’s Business Monthly
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