IAN REPKO, Director of Print Marketing Solutions Engaging your fans with posts on your social sites is important, but you see the best returns when you coordinate in-house promotions with social promotions. Offer a monthly custom pizza special: Tell your customers to come in and write their favorite topping on a card and drop it into a jar. At the beginning of each month, pick three ingredients and, no matter how weird, make that pizza. Give away discount coupons for fans of your social pages and invite them to come in and try your Franken-Pizza.
MARGUERITE HULETT, Director of Technical Marketing Solutions Social media isn’t just about marketing your pizzeria to prospective customers; it’s also about learning from your existing clientele. If someone writes a negative review, don’t blow it off or write a nasty reply. Instead, craft a polite, professional response that addresses their concerns. Even if you aren’t able to salvage the relationship with the reviewer, you will impress other potential customers with your care and professionalism!
Increase your reach by tapping into the power of mainstay best practices (hashtags on Twitter) and trends (video on Facebook).
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March 2016 pmq.com