MONEYMAKERS

Turning Red Into Green

Red really is a power color—just ask Dough Bro’s Wood Fired Pizza in Galway, Ireland. To celebrate Kiss a Ginger Day, Dough Bro’s created a Facebook post aimed at “our fellow freckle-faced sun dodgers.” Followers who “tagged a ginger friend” in the comments section received a buyone-get-one-free voucher and a free soft drink. To the owners’ surprise, the promo drew nearly 250 likes and tags within just a few hours. Although he wasn’t expecting to give away so many pizzas, co-owner Eugene Greaney later said he was delighted to keep his promise. Redheads had more fun when Dough Bro’s Wood Fired Pizza threw a Kiss a Ginger Day promotion in Galway, Ireland.

Hail to the Obama Burger

When it comes to VIPs, they don’t get much bigger than the leader of the free world. So Jolly Pumpkin Pizzeria and Brewery in Detroit racked up cool points galore when Mayor Mike Duggan brought President Obama in for a quick lunch. According to Jolly Pumpkin staffers, the president, who was in town for an international automobile show, mulled over the pizza shop’s signature Jolly Pumpkin burger, featuring Cambozola cheese, mushrooms, bacon and tomatoes. But, leery of a cheese variety he’d never heard of, Obama went with a customized burger instead, opting for cheddar cheese, lettuce, tomato and a side of Dijon mustard. That option now has its own distinguished name: the Obama Burger. In this official White House photo, President Obama strolls on the sidewalks of Detroit after his visit to Jolly Pumpkin Pizzeria and Brewery.

Quick Tip 1: Put a Pin in It Think of your Pinterest page as an extension of your menu. Create individual pin boards for each menu category, from pizzas and pastas to appetizers, desserts and drinks. Make it easy for potential customers to browse through your offerings, and make sure every photo depicts the freshness and quality of your food. 22

PMQ Pizza Magazine The Pizza Industry’s Business Monthly