MONEYMAKERS
BAD LOVE TASTES SO GOOD The Tsundere pizza from Domino’s Japan wants to have a love-hate relationship with you. Inspired by a Japanese term for a person who masks warm, romantic feelings by appearing cold or even hostile toward a love interest, tsundere is an archetype that’s well-known to anime fanatics. Now it’s also a scorcher of a pizza that’s loaded with enough jalapeños to melt your intestines and a creamy cheese coating that somehow keeps the flavor “nice and mild,” according to Domino’s Japan. Once you get past the triple-jalapeño layer, the pie also features pepperoni, Italian sausage and onions. In other words, there’s a lot to love here, but, as with any true romance, you’ll have to work for it.
Domino’s Japan knows you can’t ignore the popularity of anime culture, no matter how weird it gets.
QUICK TIP 1
BE TRUE TO YOUR SCHOOLS Set aside a night each month to support local school fundraisers. Make sure to provide the schools with promotional materials, such as flyers, menus or stickers, that encourage parents to order your pizza that night. Donate a percentage of that night’s sales back to the school.
OUT WITH THE BOSS When the boss asks a Saint Giuseppe’s Pizza employee to join him for dinner, it can only mean one thing—but it’s nothing to worry about. Joe Schilling, owner of the popular East Moline, Illinois, eatery, takes staff members out for a meal (breakfast, lunch or dinner) at a local restaurant to get to know them better—and shares what he learned with his pizzeria’s social media audience. He launched “Out With the Boss” in mid-September, and his first Facebook post—which featured team member Jake Scott—earned more than 280 reactions, 34 comments and eight shares. Schilling praised Scott’s work ethic in the post while disclosing fun facts, such as Scott’s first celebrity crush (Natalie Portman) and Schilling’s own crush on Jennifer Aniston.
Joe Schilling (left) became better acquainted with employee Jake Scott over a meal at Jimmy’s Pancake House.
16 PMQ PIZZA MAGAZINE | THE WORLD’S AUTHORITY ON PIZZA