Lead Off

The Processing Zone returns to PACK EXPO International in 2022 along with the Processing Innovation Stage, focusing on the latest breakthroughs in processing. In today’s manufacturing environment, processing and packaging are integrated systems, making it critical to bring both solutions under one roof.

The new Industry Speaks Stage features expert sessions from the PACK EXPO Partner Program, addressing the latest hot-button topics and industry trends across multiple industry verticals.

Brand new pavilions

The Healthcare Packaging Pavilion—The name is the only thing that’s changed about this gathering ground for life science industries. Innovations for pharmaceuticals, biopharmaceuticals, nutraceuticals, and medical devices will be front and center in this targeted show floor destination.

The Logistics Pavilion—A crucial part of the product journey is from manufacturer to consumer. With the boom in e-commerce, the Logistics Pavilion in the North Building will be the place to find targeted solutions related to the supply chain, including warehousing, fulfillment, distribution logistics services, and transportation providers.

Returning favorites include unmatched show floor education on three Innovation Stages and at The Forum. The Forum will feature interactive sessions, including small group discussions and Q&A sessions. The Innovation Stages on the show floor provide quick presentations on breakthrough technologies and techniques focused on a wide range of industry-specific solutions.

To learn more and to register, visit packexpointernational.com. Registration for the show is $30 until Sept. 30, after which it increases to $130. —Sean Riley

custom natural scene adorns each of the various scents, which include Original Clean along with Moisture Blast, Active Scrub, Aloe Mist, 5-in-1, Charcoal Refresh, Ultimate Wakeup, Black Mint, and Sage Cedar, for a total of 13 SKUs.

Colgate-Palmolive and Chase worked in tandem with the structural design team at Tin Horse to evolve the bottle to a sleek and sophisticated shape, allowing it to stand out from competing brands on a shelf.

The new, modern brand mark was designed to work with the streamlined structure and appeal to the younger male consumer. “We created a restrained aesthetic style by using a title case and bold sans-serif typography that retains the fresh white color of the old brand mark, and added a lock-up with a stylized clover in a warm golden hue. It effectively serves as a timeless symbol for the brand’s legacy,” says Dunphy.

For the bar soap, the richer green is enhanced by the new clover icon. The large multipacks provide the canvas, similar to a travel poster, highlighting the refreshing destinations of Irish Spring.

Say Monica Goodman of Colgate-Palmolive Design and Jamila Aubain of Colgate-Palmolive Marketing, “The spirit and essence of Irish Spring is coming through in a fresh new way through breathtaking layered computer-generated images of landscapes that invite you into an experience.” —Anne Marie Mohan