BROADCASTING NEWS Television on the fast lane
Date: Module: Lecturers:
13. March 2012 Design & Digital Arts Euan Winton, Andrew O‘Dowd
Student: Contact:
Matthias Kiesenebner matthias.kiesenebner@gmail.com
Table of Contents
03
OVERVIEW
04
TOPIC
05
TIMELINE - EVENTS
06
TARGET AUDIENCE
07
EXHIBITION SPACE
08
EXHIBITION ROOM
09
EXHIBITION ROOM
10
EXHIBITION ROOM
11
HANDLING
12
HANDLING
13
TECHNOLOGY
14
KINECT
15
ATTENDANCE
16
CALCULATION
17
CONCLUSION
PAGE 03
Overview
BASIC INFORMATION: Where? National Museum of Scotland - Edinburgh Duration? 16 weeks Entrance fee? 5 pounds
This exhibition is about big moments on television - moments that were watched by millions of people all over the world. The visitor can browse interactive throught the selected topics like for example: - Martin Luther King Speech - First walk on the moon - The Munich Massacre - ... Historically interested people have the chance to refresh and enlarge their knowledge in an easy and appealing way. The whole exhibition consists of a timeline and 2 screens. The timeline is the interactive part of the exhibition. It is connected to a kinect system which allows the user to move the timeline with his hands. The 2 screens will give the selected information. On the left, bigger screen a video will appear, while the right screen shows the information to the video.
PAGE 04
Topic
The first step to create this exhibition was to find an interesting topic related to one of the given genres of the brief: - MTV/Lifestyle - News/Current Affairs - Wildlife/Environment - History /Future From the beginning on I knew that I wanted to do an exhibition about the history of televison. The problem was that you can look on the history on so much different ways. There is for example the development of the technique of TVs, the huge change of the format and colour or the way films got different over the centuries. After talking to my module leader I decided to do an exhibition about ‚Big moments on TV‘, pictures that got all over the world and were watched by millions of people. Images that made television such a mass medium as it is today.
PAGE 05
Timeline - Events
1940
1950
1960
1970
1980
1.08.1941
1969
First TV commercial
Walk on the moon Neil Armstrong (500 Mio. people watching)
1946
1990
2000
2010
2001
On the timeline all the huge historical events that where broadcasted on television are listed. Here on the left side you have 9 examples of very famous occasions. At the exhibiton will be way more than only these nine events.
9/11 World Trade Center attack
1986
Boxfight viewed by over 1.000.000 people
Spaceshuttle ‚Challenger‘ Disaster
1963 Martin Luther King Speech - ‚I have a dream‘
1989 Fall of the ‚Berlin Wall‘
timeline On the timeline itself the user can see the date and a small thumbnail of the event. The thumbnail is designed to pique the users curiosity, because it gives the visitor only a slightly idea what this event could be about.
7.12.1941 CBS sends news from pearl harbour
1972 Munich - Massacre of the Israeli athletes thumbnail
PAGE 06
Target Audience
The target audience of the exhibition are historically and technologically interested people of every age class, except children. (15-99) It is no problem at all if the visitor does not have any prior knowledge about modern history, because every event of the timeline is very well explained on the information screen. What are the needs of the visitors? The people who visit the exhibition not only want to get some new knowledge, but also want to be part of the installation. The people will stay way longer at the exhibition if they are entertained and can participate interactive! Can the exhibition fulfill the needs of the visitors? Yes, it can. Due to the kinect system the visitor manages the whole exhibition and gets integrated. He has the freedom to choose exactly the topics he is interested in. This is a very important aspect, because otherwise people will get bored very quickly and leave.
PAGE 07
Exhibition Space
National Museum of Scotland
‚Television on the Fastlane‘
The exhibition will be located in the western part of the National Museum of Scotland. The whole room has to be created, because there is no similar space in the museum. The size of the room is about 12m x 15m x 7 m. The entrance will be on the left side of the room.
PAGE 08
Exhibition Room
TOP
Screen 1
SIDE
Screen 2
Timeline
Timeline
7m
15 m
Entrance
Entrance
12 m
15 m
5m
Screens
PAGE 09
Exhibition Room
The required equipment for the exhibition is:
- Timeline - Kinect System - 2 screens
- 5 HD Beamer - Dolby Surround System
PAGE 10
Exhibition Room Beamer // Timeline
Beamer // Screen 1
Beamer // Screen 2
KINECT
TIMELINE SCREEN 1
SCREEN 2
PAGE 11
Handling
The handling of the exhibition is very easy. The visitor betakes himself to the middle of the room, where there is a marked circle. As soon as he finds himself inside the circle the kinect system scans and memorizes him.
The visitor has now the ability to scroll the timeline by moving his hands. When he stops the timeline at his desired date the appropriate video shows up on the screen.
PAGE 12
Handling
Munich Massacre (5–6 September 1972)
Stop the timeline at your desired date!
The Munich massacre is an informal name for events that occurred during the 1972 Summer Olympics in Munich, Bavaria in southern West Germany, when members of the Israeli Olympic team were taken hostage and eventually killed by the Palestinian terrorist group Black September. Shortly after the crisis began, the Palestinians demanded the release of 234 prisoners held in Israeli jails. Black September called the operation „Ikrit and Biram“, after two Christian Palestinian villages whose inhabitants were killed or expelled by the Haganah in 1948.
PAGE 13
Technology
The technology that is used to control the timeline is called „Motion detection“. Motion detection is a process of confirming a change in position of an object relative to its surroundings or the change in the surroundings relative to an object. It enables the user to control and interact the timeline through a natural user interface using gestures with the arms and hands.
PAGE 14
Kinect
3D Depth Sensors
RGB - Camera
To implement the „Motion detection“ technology we use the Microsoft Kinect device, which can interpret specific gestures, making completely hands-free control of electronic devices possible by using an infrared projector, camera, and a special microchip to track the movement of objects and individuals in three dimension. The kinect sensor is a horizontal bar connected to a small base with a motorized pivot and is designed to be positioned lengthwise above or below the video display. The device features an RGB camera and a depth sensor which provide fullbody 3D motion capture and facial recognition. The depth sensor consists of an infrared laser projector combined with a monochrome CMOS sensor, which captures video data in 3D under any ambient light conditions.
source: wikipedia.org
PAGE 15
Attendance
AGE CLASSES OF VISITORS
NUMBER OF VISITORS
15 - 25 Years
30 %
25 - 45 Years
45 %
45 + Years
25 %
The forcast number of visitors for the first week is between 1200 and 1100. Experiences have shown that from the second week till the 8th week the attendance decreases almost the half. From that point on the number of visitors will stay approximately the same. Over the whole 16 weeks the exhibition is expected to have more than 9.500 visitors. Due to the fact that that the exhibition is practical and uses modern technologies there will be more male (62%) than female (38%) visitors.
1200
1000
Most of the people that come to this exhibition will be in the age class between 25 and 45 years, because they are exactly the generation in which television got big. (about 45%) Approximately 35% of the visitors are young people between the age of 15 -25 years. Finally there is the age group of 45 - 99 years. Not all of these people are familiar to the modern techniques of interaction, what is the reason why this age class counts only 25% of the visitors.
800 DISTRIBUTION BETWEEN THE SEXES
600 400 200
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
WEEKS
FEMALE 38 % MALE
62 %
PAGE 16
Calculation
EARNINGS
OUTGOINGS Room Timeline Kinect System HD -Beamer x5 Dolby Sorround System Screens x2
20.000 £ 5.000 £ 700 £ 15.000 £ 2.000 £ 1.000 £ 43.700 £
Visitors 9.500 Free Tickets - 500 Sold Tickets
9.000 x5£ 45.000 £
The total cost for this project is 45.000 £.
PAGE 17
Conclusion
We recommend to pay this project within 3 phases, £ 20,000 on commission, £ 20,000 on completion of installation and £ 5,000 on completion and dismount of the exhibition. If you would have any concerns, questions or suggestions, please do not hesitate to contact me.
Matthias Kiesenebner
matthias.kiesenebner@gmail.com