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BROADCASTING NEWS Television on the fast lane

Date: Module: Lecturers:

13. March 2012 Design & Digital Arts Euan Winton, Andrew O‘Dowd

Student: Contact:

Matthias Kiesenebner matthias.kiesenebner@gmail.com


Table of Contents

03 

OVERVIEW

04 

TOPIC

05 

TIMELINE - EVENTS

06 

TARGET AUDIENCE

07 

EXHIBITION SPACE

08 

EXHIBITION ROOM

09 

EXHIBITION ROOM

10 

EXHIBITION ROOM

11 

HANDLING

12 

HANDLING

13 

TECHNOLOGY

14 

KINECT

15 

ATTENDANCE

16 

CALCULATION

17 

CONCLUSION


PAGE 03

Overview

BASIC INFORMATION: Where? National Museum of Scotland - Edinburgh Duration? 16 weeks Entrance fee? 5 pounds

This exhibition is about big moments on television - moments that were watched by millions of people all over the world. The visitor can browse interactive throught the selected topics like for example: - Martin Luther King Speech - First walk on the moon - The Munich Massacre - ... Historically interested people have the chance to refresh and enlarge their knowledge in an easy and appealing way. The whole exhibition consists of a timeline and 2 screens. The timeline is the interactive part of the exhibition. It is connected to a kinect system which allows the user to move the timeline with his hands. The 2 screens will give the selected information. On the left, bigger screen a video will appear, while the right screen shows the information to the video.


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Topic

The first step to create this exhibition was to find an interesting topic related to one of the given genres of the brief: - MTV/Lifestyle - News/Current Affairs - Wildlife/Environment - History /Future From the beginning on I knew that I wanted to do an exhibition about the history of televison. The problem was that you can look on the history on so much different ways. There is for example the development of the technique of TVs, the huge change of the format and colour or the way films got different over the centuries. After talking to my module leader I decided to do an exhibition about ‚Big moments on TV‘, pictures that got all over the world and were watched by millions of people. Images that made television such a mass medium as it is today.


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Timeline - Events

1940

1950

1960

1970

1980

1.08.1941

1969

First TV commercial

Walk on the moon Neil Armstrong (500 Mio. people watching)

1946

1990

2000

2010

2001

On the timeline all the huge historical events that where broadcasted on television are listed. Here on the left side you have 9 examples of very famous occasions. At the exhibiton will be way more than only these nine events.

9/11 World Trade Center attack

1986

Boxfight viewed by over 1.000.000 people

Spaceshuttle ‚Challenger‘ Disaster

1963 Martin Luther King Speech - ‚I have a dream‘

1989 Fall of the ‚Berlin Wall‘

timeline On the timeline itself the user can see the date and a small thumbnail of the event. The thumbnail is designed to pique the users curiosity, because it gives the visitor only a slightly idea what this event could be about.

7.12.1941 CBS sends news from pearl harbour

1972 Munich - Massacre of the Israeli athletes thumbnail


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Target Audience

The target audience of the exhibition are historically and technologically interested people of every age class, except children. (15-99) It is no problem at all if the visitor does not have any prior knowledge about modern history, because every event of the timeline is very well explained on the information screen. What are the needs of the visitors? The people who visit the exhibition not only want to get some new knowledge, but also want to be part of the installation. The people will stay way longer at the exhibition if they are entertained and can participate interactive! Can the exhibition fulfill the needs of the visitors? Yes, it can. Due to the kinect system the visitor manages the whole exhibition and gets integrated. He has the freedom to choose exactly the topics he is interested in. This is a very important aspect, because otherwise people will get bored very quickly and leave.


PAGE 07

Exhibition Space

National Museum of Scotland

‚Television on the Fastlane‘

The exhibition will be located in the western part of the National Museum of Scotland. The whole room has to be created, because there is no similar space in the museum. The size of the room is about 12m x 15m x 7 m. The entrance will be on the left side of the room.


PAGE 08

Exhibition Room

TOP

Screen 1

SIDE

Screen 2

Timeline

Timeline

7m

15 m

Entrance

Entrance

12 m

15 m

5m

Screens


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Exhibition Room

The required equipment for the exhibition is:

- Timeline - Kinect System - 2 screens

- 5 HD Beamer - Dolby Surround System


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Exhibition Room Beamer // Timeline

Beamer // Screen 1

Beamer // Screen 2

KINECT

TIMELINE SCREEN 1

SCREEN 2


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Handling

The handling of the exhibition is very easy. The visitor betakes himself to the middle of the room, where there is a marked circle. As soon as he finds himself inside the circle the kinect system scans and memorizes him.

The visitor has now the ability to scroll the timeline by moving his hands. When he stops the timeline at his desired date the appropriate video shows up on the screen.


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Handling

Munich Massacre (5–6 September 1972)

Stop the timeline at your desired date!

The Munich massacre is an informal name for events that occurred during the 1972 Summer Olympics in Munich, Bavaria in southern West Germany, when members of the Israeli Olympic team were taken hostage and eventually killed by the Palestinian terrorist group Black September. Shortly after the crisis began, the Palestinians demanded the release of 234 prisoners held in Israeli jails. Black September called the operation „Ikrit and Biram“, after two Christian Palestinian villages whose inhabitants were killed or expelled by the Haganah in 1948.


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Technology

The technology that is used to control the timeline is called „Motion detection“. Motion detection is a process of confirming a change in position of an object relative to its surroundings or the change in the surroundings relative to an object. It enables the user to control and interact the timeline through a natural user interface using gestures with the arms and hands.


PAGE 14

Kinect

3D Depth Sensors

RGB - Camera

To implement the „Motion detection“ technology we use the Microsoft Kinect device, which can interpret specific gestures, making completely hands-free control of electronic devices possible by using an infrared projector, camera, and a special microchip to track the movement of objects and individuals in three dimension. The kinect sensor is a horizontal bar connected to a small base with a motorized pivot and is designed to be positioned lengthwise above or below the video display. The device features an RGB camera and a depth sensor which provide fullbody 3D motion capture and facial recognition. The depth sensor consists of an infrared laser projector combined with a monochrome CMOS sensor, which captures video data in 3D under any ambient light conditions. 

source: wikipedia.org


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Attendance

AGE CLASSES OF VISITORS

NUMBER OF VISITORS

15 - 25 Years

30 %

25 - 45 Years

45 %

45 + Years

25 %

The forcast number of visitors for the first week is between 1200 and 1100. Experiences have shown that from the second week till the 8th week the attendance decreases almost the half. From that point on the number of visitors will stay approximately the same. Over the whole 16 weeks the exhibition is expected to have more than 9.500 visitors. Due to the fact that that the exhibition is practical and uses modern technologies there will be more male (62%) than female (38%) visitors.

1200

1000

Most of the people that come to this exhibition will be in the age class between 25 and 45 years, because they are exactly the generation in which television got big. (about 45%) Approximately 35% of the visitors are young people between the age of 15 -25 years. Finally there is the age group of 45 - 99 years. Not all of these people are familiar to the modern techniques of interaction, what is the reason why this age class counts only 25% of the visitors.

800 DISTRIBUTION BETWEEN THE SEXES

600 400 200

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

WEEKS

FEMALE 38 % MALE

62 %


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Calculation

EARNINGS

OUTGOINGS Room Timeline Kinect System HD -Beamer x5 Dolby Sorround System Screens x2

20.000 £ 5.000 £ 700 £ 15.000 £ 2.000 £ 1.000 £ 43.700 £

Visitors9.500 Free Tickets - 500 Sold Tickets

9.000 x5£ 45.000 £

The total cost for this project is 45.000 £.


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Conclusion

We recommend to pay this project within 3 phases, £ 20,000 on commission, £ 20,000 on completion of installation and £ 5,000 on completion and dismount of the exhibition. If you would have any concerns, questions or suggestions, please do not hesitate to contact me.



Matthias Kiesenebner

matthias.kiesenebner@gmail.com

Design & Digital Arts - documentation  

The documentation to the exhibition project of one of my modules at university.

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