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PEOPLES DAILY, THURSDAY, NOVEMBER 22, 2012
Cadbury Bournvita excites consumers with ‘Yummy Life’ promo Stories from Suleiman Idris, Lagos
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eading manufacturer of food drinks in Nigeria, Cadbury Nigeria Plc, said it is set to excite and reward loyal consumers of its flagship brandBournvita with a consumer promotion tagged Cadbury Bournvita Yummy Life promotion. Addressing journalists at a conference at the company’s Head Office in Lagos, Dele Anifowoshe, Marketing Director, Cadbury Nigeria Plc said “the Cadbury Bournvita ‘Yummy Life’ promo is a distinctive and a reward program as everyone who purchases either the 450g or 900g promotion jar from now till January 2013 is a winner upfront”. He said “The Cadbury Bournvita ‘Yummy Life’ promo
is aimed at delighting, rewarding and providing a superior life for our consumers in Nigeria. All consumers will enjoy an instant 10 per cent extra free products and stand the chance of winning any of the ‘Yummy’ prizes worth over two hundred million naira.” Speaking also on the promo
mechanics, Chioma Afe, Cadbury Nigeria’s Marketing Manager (Food Drinks), explained that consumers are expected to buy 450g or 900g jar of the Bournvita promotion pack, open it and peel off the foil to reveal a special code which will be sent via SMS to the short code
provided. She advised consumers to keep the foil for authentication as prizes are redeemable only with valid promotion foil. Afe said “Cadbury Bournvita will continue to demonstrate its leadership position in the food drinks market as the pride of the pack, offering consumers yummy
nourishment for non-stop vitality. During the Cadbury Yummy Life promotion, 11 consumers will become millionaires winning N1 million Naira cash each, 11 others will win N250, 000.00 cash each, 65 consumers will win N100, 000.00 cash and 300,000 consumers will win N500 worth of airtime each.”
‘Most Trusted Brand’ awards to hold next month
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randHealth Limited, organisers of the annual brand awards in Nigeria tagged Most Trusted Brands, said plans have concluded plans to host the third edition of the awards on December 5, in Lagos A statement by Mr. Emmanuel Udowoima, Chief Executive Officer of BrandHealth said that the
theme for this year’s edition is “Innovation as a Source of Trust” adding that in as much as innovativeness in product packaging and delivery seems to be the order of the day in the market place, brands hold it as a point of duty to earn the trust of their consumers. The statement said “The Most Trusted Brand Awards is
perhaps the most transparent Awards in Nigeria as winners are chosen directly by the consumers and they do not have to pay anything to win the awards. “As a people, we are increasingly losing our values by the day. People, organisations and brands are no longer trusted or trustworthy, promises are no longer kept. We know that men and women with conscience are worried. Our response to this negative trend is the only reason why the Most Trusted Brand Awards was instituted three years ago. It is meant to identify and celebrate brands that build and maintain sustainable relationships of trust with their consumers”, he said. According to him, BrandHealth conducted a survey in 15 states of the federation with over 1,600 consumers participating to choose their most trusted brands for the year 2012. The results of the survey he added identify the Most Trusted Brand in each
product category and overall and the winners will be announced at an elaborate ceremony scheduled to hold in December at the Sheraton Hotel and Towers. Among dignitaries expected for the award is the Registrar of the Advertising Practitioners Council of Nigeria (APCON) who will be the Special Guest of Honour, Mr. Tony Chiejina, Head Corporate Communications, Dangote Industries Plc will be the Guest Speaker while Mr. Enitan Denloye, Director of Brands and Communications Etisalat Nigeria will deliver the key note address. BrandHealth is a research agency dedicated to brands and their bonding with consumers. In the last three years it has been in the forefront of conducting research which cut across many sectors to determine the brands that bond most with consumers in terms of usage, awareness, loyalty.
APCON to ensure stiffer measures to erring members in 2013
L-R: Speaker, Gombe State House of Assembly, Hon. Inuwa Garba, Gombe state Deputy Governor, Mr Tha'anda Rubainu, Permanent Secretary, Ministry of Trade and Investment, Alhaji Yusuf Daudu, and Commissioner for Science and Mineral Development, Alhaji Babagoro Abdulkadir, during a workshop on hydrated lime production, on Tuesday in Gombe. Photo: NAN
NIPR makes case for practitioners in the public service
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ractitioners of Public Relations in Nigeria public service has been promised a new lease of life if the request by the Nigerian Institute of Public Relations (NIPR) to have the Establishment Department of the Presidency fully scheduled and create a promotional cadre for the institute’s graduates in the civil service is endorse by the federal authority. Addressing members at the NIPR 2012 convocation ceremony in Lagos, the President and Chairman of the Governing Council of NIPR, Alhaji Mohammed Abdullahi informed the gathering if its request is granted, it would
further ensure the full employment and promotion of holders of the institute’s diploma in both the public and private sectors. He said the Federal Ministry of Information is also working assiduously with the institute’s governing council over the proposal, and told members that the National Council on Information had resolved to keep working with the institute until the new establishment cadre for public relations is fully implemented. He adviced the new graduands to remain focused and aspire to rise to the pinnacle of their career adding that the
current trend globally is enhancing best practices in industry and governments and the acquisition of professional certificates in one’s discipline. While congratulating the new members, Alhaji Abdullahi said ‘We believe that it is with the continued unity of purpose we have now that we can establish mutual understanding, inspire confidence and engineer relationships that can thrive even in the face of adversity.’ A number of 701 Professional Diploma graduates and 741 Certificate graduates were awarded certificates at the ceremony.
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ractitioners in the m a r k e t i n g communication industry has been warned that failure to adhere the rules and regulation guiding advertising practice in the country, as spelt out in the Advertising Practitioners Council of Nigeria (APCON), code will the music in 2013. Chairman of the apex regulatory body, the Advertising Agencies’ Association of Nigeria (AAAN) Mr. Lolu Akinwumi disclosed that the Lagos Advertising and Ideas Festival (LAIF) event, organised by AAAN. Mr. Akinwunmi, who expressed displeasure at the conduct of some practitioners, reiterated that the body would begin the full implementation of the advertising laws y January 1, 2013 in continuation of its reforms agenda which it started few years ago. He said in spite of efforts by the regulatory body to sanitise the industry, in tune with global standards, some
practitioners were yet to imbibe the good governance culture in the industry. “It is unfortunate that some even still practice advertising without duly registering with the body, while some registered members, still fail to submit their communication materials to the body for vetting before exposure.” He said “The laws guiding all these are there in the first place, and what we are going to do as from January 1, nest year is to begin to implement and them. We believe if the industry is to move forward, those rules guiding the practice of advertising in the country must be respected by all.” He commended the organisers of the LAIF Awards for coming up with the reward initiative, designed to raise the standards of creativity in the industry, and pledged the commitment of the body to support similar initiatives that would further boost marketing communications practice in the country.