Marketing Effect for the Image of Plovdiv, Culture, Tourism and Investments

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IMAGE PROMOTIONAL CAMPAIGNS

The campaign encompassed different means for ensuring maximum efficiency and reaching diverse audiences such as television, radio, online media, as well as outdoor advertisements in different formats, positioned in major cities and on the national road network. Three versions of a promotional clip, for TV, internet and radio, were created, etc. Moreover, some games were broadcast on national radios and in social media. The following results were achieved during the time of the campaign:

1 058

Game with prizes on Facebook, that reached over

132

On closing the campaign, in Youtube alone, there were over

110

views and hundreds of other broadcasts on different TV channels during the campaigns of partners of ours.

broadcasts of the promotional clip on national tv stations.

broadcasts of the radio spot.

outdoor advertising locations in major cities, highways and border crossings.

45 000 users.

263 292

The campaign Everything Happens #together was nominated in the Art Direction category of FARA 2019. The video won a reward within the scope of the International Tourist Exhibition "Vacation & SPA EXPO 2019". This is the largest and the most prestigious forum in tourism in our country and one of the most authoritative tourist fora in the Balkans. 33


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