debate pages. This is especially true for local newspapers. You can also write to the newspaper to correct a factual mistake on a particular matter. The advantage of a reader contribution is that it is relatively easy to get it published. It is also possible to send the same article to several media at the same time.
SOME ADVICE: • Reader contributions must follow the four C’s rule (be clear concise, correct and concrete). • They should be factual, but also pithy and well formulated. • Contributions from readers should be exciting and fun to read. • The manuscript must be tidy and follow the same rules as the press release. • Find out what maximum length is accepted. • Be aware that some media differentiate between debate contributions (usually longer and more serious) and reader contributions. • Write a maximum of 20 lines if you are sending your contribution to many different media. • Sign your contribution. • Be aware that the editorial office can shor ten it if they think it is too long and give it a new title. • Remember that there is usually a queue to get reader contributions printed.
5.5.1 YOUR OWN ARTICLE If you are travelling on business, you are likely to come across a lot of interesting material. You will be meeting people with whom only your organisation is in contact, and you will find yourself in situations and places which can be of public interest. This is an opportunity to do interviews, background reports, feature articles and current reports dealing with subjects of interest to your organisation. Should you be present at a meeting not being covered by the media, you can write a report. Remember to deliver the report to the media immediately after the meeting is finished. Perhaps the media shows little interest in a forthcoming visit of a well known guest from abroad. You may decide that it is worth interviewing the person and offering it to the newspapers. If your organisation has its own regular news publications, you can also get articles printed here. If an article has been published elsewhere, this must be mentioned. You can send the same article to several media, but not to competing media. Ask if you are in doubt. The Natal Witness and Cape Times are not competing but the Sunday Independent and the Sunday Times are, whereas a newspaper with national coverage is. Talk to a journalist you know about your ideas. Show the finished article to him/her. It might work much better with some simple editing.
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