The One #23 Quartz Issue

Page 147

[ THE WATCH ]

Blue Moon Entirely contemporary, strikingly retro, highly sophisticated. Vacheron Constantin gives a new shape to an established icon from its centurieslong history with the launch of the new FIFTYSIX Complete Calendar

by Diego Tamone

T

he 1950s was a decade of rebirth. Society was swept by unbridled, exhilarating optimism, bringing increased consumption in its wake.

In this atmosphere of renewal a blast of fresh air blew away conventions, ushering in exciting new ideas. In the mid-20th century beauty began to emerge and express itself in different forms, opening the way for architects and designers to release a new, unprecedented creativity. The everyday object became the focus of attention. This dynamic scene saw Vacheron Constantin celebrate its bicentenary (founded in 1755, this landmark meant the brand officially became the Geneva watchmaking house

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The One #23 Quartz Issue by Platinum Media Lab - Issuu