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Architect impression of Rivervale’s new premises


ivervale Leasing has a long and illustrious history within Sussex and is obviously set for greater things looking at the plans for their brand new building that is rising rapidly from the soil of Portslade in Brighton. Located next to many major main dealers such as BMW, Mercedes and Ford, they offer a superb service that is being selected by an ever growing band of wise motorists who wish to get into the car of their dreams without paying the earth. I caught up with the Head of Operations Vince Pemberton, whose passion for the business shines through and who

has been with the company since 2009 when

at the site next door, currently the home of

he merged his company Eagle Oak Vehicle

Mercedes-Benz Brighton, and went on to

Contracts with Rivervale.

dominate the motor dealer scene for many

The site is owned by Endeavour Holdings, the owners of the famous Endeavour Motor Group, a Ford dealer that once employed over 1,000 people in Sussex. Endeavour is owned by Tommy Sopwith, the son of Sir Thomas Sopwith, CBE who invented the iconic Sopwith Camel aircraft, a WW1 single-seat biplane introduced on the Western Front in 1917 and attributed with changing the course of the war. Rivervale started life as a Mercedes dealer

years. The growth of Rivervale Leasing has been astounding as they refine their offering to customers and consumers who wish to lease their vehicle. Many younger customers view their car acquisition as they do their smart phone acquisition. Lease it, use it and then give it back when the contract is over and get a new one. This has led to an explosion in business as the company has expertly tapped into this market and offer a range of cost effective and simple leasing solutions for any car or van imaginable. The leap from a traditional main dealer selling just one marque of car to a leading leasing company that can provide any make of car or van anywhere in the country, is obviously a shrewd move and one that is paying dividends. Having outgrown their existing location, and with Endeavour owning the site next door, they are in the advanced stages of construction of a magnificent new, purpose built building that will house Rivervale Leasing. But that’s not enough for Vince and the team. They are determined to ensure it is totally unique and will be adding a service centre therefore allowing them to not only supply the customers vehicle but to conduct all the manufacturers servicing requirements. Along with a used vehicle division that will allow the customer to trade in their current car at the same time they acquire their shiny new one. But, of course, that is still not enough. Rivervale will be the first such company of its kind in the



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