EXHIBITION & CONFERENCE SHOWCASE
AN AUDIO-VISUAL FEAST
Identity, the commercial signage and event branding agency, hosted the Eastbourne Chamber of Commerce Summer BBQ at their newly refurbished and expanded premises. Photos by Duncan Lawson | www.duncanlawson.co.uk
“T
he idea behind the evening was to give visitors a unique chance to view, play and interact with
this can work across the multitude of platforms available. Identity’s neighbours at Eastbourne
Stephen Holt, Business Development Manager for Eastbourne unLtd Chamber of Commerce, said, “It was fantastic to hold a
some of the latest audio visual solutions that
Mercedes supplied a factory-fresh AMG A45
members’ evening at Identity. They are a really
Identity use when delivering exhibitions and
and the graphics technicians from the Signage
exciting company and have worked on some
conferences for their clients, all without leaving
& Printing division of the group applied some
fantastic projects, from Eurotunnel to Coffee
very striking stripes to the car, which again
Republic. It’s great to see an Eastbourne
Eastbourne.” said Michael Gietzen, MD of Identity Group, The LED wall that was showcased has already seen action this year at Wimbledon and The Open as well as many different exhibitions. The Twitter Totem showcased how the power of social media can be harnessed to engage visitors to an event and to get them involved in spreading a message virally.
demonstrated the power of the branding consistency that the team advocate when looking to achieve a cohesive look. To tie all the information and networking opportunities together, Identity showcased Poken in Eastbourne for the first time. Every visitor had their own personalised poken,
business doing so well.” Stephen added, “Our networking events are incredibly popular. We are the largest Chamber of Commerce, not only in the South East but also on the South Coast, and it’s great that so many members braved the weather to enjoy the hospitality offered by Identity.” He finished by saying, “Identity were
which is a quirky clip-on device which enables
incredibly generous in the time and effort they
Identity wanted to inspire local businesses to
you to collect digital business cards and digital
took to show us around. From the excellent
think about how they can integrate some of the
documents with a simple touch. Just touch
‘all-weather BBQ’ to showing us some fantastic
latest exciting technology into their marketing
one poken to another person’s and they glow:
bits of technical equipment, there really was
plans. On hand on the evening were experts
You’ve exchanged business cards. Touch a
something for everyone to enjoy.”
from their design team to talk about the
poken to a touchpoint display, and you collect
importance of branding consistency and how
digital material.
www.signage-printing.com www.identityevents.co.uk
As well as serving up a fantastic BBQ for all,
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