MANOR ROYAL BUSINESS
❛❛ I’m always the
optimist so I am sure that once business is allowed to get going again, we’ll be as busy as ever ❜❜
Where do you see future growth coming from? I’m confident that the Airport and all its supporting industries in the area will be bouncing back with a vengeance once all the restrictions have been lifted so the growth of all businesses will organically increase. As the main part of our business is vehicle branding I think all the new electric vehicles appearing on the market will be a specific growth area for us. I always think that our industry is a good barometer on how business is in general. Signs and graphics aren’t at the top of the list to run a business so it’s usually one of the first things people stop spending on when the economy slows down. But conversely we can tell when the economy is picking up. Businesses
start promoting, changing run down vehicles, move to larger premises etc and we are there to make those promotional banners, turn vehicles into mobile billboards and make new signs for their shiny new offices. So, from what we’ve seen appearing on our order books... growth is back. Why do your customers choose you? I’d like to think it’s because we look after our customers giving them peace of mind and they walk away happy with a well designed, well installed quality product. We are well established, I started Blue Lizard 21 years ago. And because we’ve never had a sales team as such, no one’s pressured into a sale, there’s never a hard sell. The guys that the client speaks to about their requirements when they come in or call are the same guys that design and manufacture, so they really know their stuff. Our products are well designed, we have several fantastic experienced designers and feel that Blue Lizard has a certain style which makes me confident that our designs are always a step ahead of the competition. Our products are well installed because the vehicle graphics and wrapping installations team are so experienced, have very high standards and have all been fully trained by world leading vinyl companies in the correct way to install. Signs, graphics and vehicle livery are your 24 hour, 7 days a week visible
advertisement. No other type of marketing offers you such continuity so that’s why it’s so important to get it right first time”. What would your advice be to someone starting out in business today? I love entrepreneurial spirit. There are many great things about being your own boss and If you have a service or a product you can offer, why not?. Be prepared, don’t risk anything you’re not willing to lose, look after your clients, don’t burn bridges and respect the competition. Never be under the impression you’ll make money from the day you start and think that you know it all, take advice when offered (from the right people). I’ve been doing it for over twenty years and I’m still learning. However hard you think you have worked in the past, I assure you, you’ll be working even harder when starting your own business. Oh, and very importantly, make sure you market yourself well and can be seen.... Come see Blue Lizard Signs for that bit! Business is there for the taking... just go
Dan Jackman: T: 01293 553333 dan@bluelizardsigns.com www.bluelizardsigns.com
www.platinummediagroup.co.uk
51
